Ten BE's To Increase Your Social Media Followers
As a business owner or marketing strategist, social media is an important tool to increase brand awareness, we can see social media like a cocktail party, where you can have networking and fun. I will explain 10 Must-Haves in your campaign to rock your social media strategy.
1. BE INTERESTING.
According to BBC News the average attention span is less than 12 seconds, thanks to multiple devices and a lot of distractions is really hard to stay focused and maintain the audience entertained. The only way is generating interesting content in relation to your service or product, there are a lot of formats according to each channel like videos, interactive images, and useful information applicable to their needs.
The best example is TED Talks, their content is about generating content through guest speakers of the most trendy and interesting topics in different industries.
2. BE AN EXPERT ON YOUR AUDIENCE INTERESTS.
Rule number 1. The more you know about your target, your strategy perform will better. Who are you talking to? What do they do? Why they buy your product/service? What are they doing? Where are they from? Which type of content are they interested in?
Netflix knows us well, if you are watching comedy movies, they will recommend other ones of the same type, the recommendations are driven by machine learning algorithms analyzing your interests and behaviors.
Marketing Strategies For Beginners and Existing Businesses
Are You Looking For A Way To Grow Your Business?
Basically, the earlier ways for businesses to make money was to find the right location, examine the buying habits of their customers and cater to the needs of the communities in which they do business. Depending on the size of a company, Business Owners used direct mail, hired door to door salespeople, circulated business cards, and used telemarketers who phoned prospects to advertise a product or service. Large businesses used surveys to collect the demographics of various towns, cities, states and even nationwide in order to identify their target market. Nowadays, businesses like to take advantage of online marketing as an advertising strategy.
Why Own Your Own Website?
In today's Global economy, it can be to the benefit of any company to own its own website. In some cases owning a website can make the difference between success and failure. Placing an Ad in the yellow pages can be enough exposure for other businesses. It depends on their location. Owning a website makes the match between what a consumer is searching for and what you have to offer more accessible. Consumers can already see what they're looking for, make comparisons and hopefully make a purchase. Products and services that get discovered on the internet can reach a much larger audience than marketing to people in your local area or within the surrounding territories.