Guest Articles

Social Media & Its Importance in Business

Social Media & Its Importance in Business

The entire landscape of marketing has changed with the inception of Social media. Social Networking sites are one of the fastest growing websites in the world. The motive behind SMM marketing is to build a brand in the market and increase its visibility by engaging with potential customers. Due to the continuous development of Internet Marketing Industry, there are many social networking sites, each of which has unique characteristics and purpose.

The people on social networking websites has been increasing day by day not only for personal use but also for business use. But, some people still dig in their heels and say- how SMO marketing is beneficial to me? Does my business need it? Yes, your business needs it, and many companies are providing Social Media Marketing Services, you can hire them to build your business presence. Here are some of the most compelling reasons why it is essential for every business:

Helps in Driving Traffic

Marketing your business on Social Media can bring the other users than usual customers. The people who already know about your business are likely to search for the same keywords for which your business already ranks for. Not making use of Social media may lead to difficulty in getting more loyal customers outside your circle. Every piece of quality content you post on any Social Media site is a big opportunity to acquire a new customer.

Continue reading

Hits: 91

10 Key Steps to Turn Your Mobile App Idea Into Reality

Expert Author Piyush Jain

Many people and companies are coming up with new mobile app ideas to make it big in their field. They either want to reach a new audience or better serve their existing customers.However, people are relatively unaware of the steps or process needed to turn a mobile app idea into reality. Due to lack of ability and information among startups and established companies, most of them don't know how to go about shaping the app idea.

I have helped several companies build their mobile app. Here are the 10 key steps I have followed in my 6 years of experience. I believe that my list can help anyone from any industry get their mobile app idea turned into reality.

Step 1: Write down your feature list

Conceptualize your idea begins by taking some notes. Before doing anything, you should write whatever comes to your mind. Writing down the feature list on a piece of paper helps you focus on your idea and expand on it. I recommend writing your idea several times and in many ways. This list also will be helpful when you are discussing with your co-founders, designers, investors or developers; they all are going to ask for it. Note that you should have them sign an NDA before you share your feature list. Your feature list should be clean and easy to understand. Also make sure it has popular and unique features, which will play the major role in success of your product.

Step 2: Do the market research

Continue reading

Hits: 20