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Expert Author Luis Nieves

At one point or another, we all dreamed of leaving our 9-5 job to have our own home business. I had 2 very successful business in my lifetime. One as a college student selling handbags and women's accessories, which led me to leave college because I was making more doing that business than I would graduating from college. The second business was owning and distributing coin-operated video games. I started that business after a very successful US Federal Government career that took me all the way to Washington DC. Even with all the success that I had as a Budget Director at the Secretary's level, I still believe that nothing compares to running your own business.

Both my businesses relied on customer acquisition. Without customers, there was no business. That is true with any business that relies on selling services or products.

Online businesses are no different. Whether you run a blog or have a Shopify account or sell through Amazon or eBay, you will need customers. You may read about SEO rankings, Pay Per Cick ads, or Google AdSense among others. You may also want to try to acquire customers through YouTube, Facebook, Pinterest, Instagram, or any other of the many social media outlets available today. Whichever way you decide to promote your business, you will need customers not only to "follow" you, but, more importantly, to buy your product(s).

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