Today's Date:     
Publisher/Editor/Owner : Michelle Hoffmann  
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Issue Date: November 12, 2020 ~ Volume 19 Issue 44 ~


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Hello Fellow Entrepreneur!

Thank you for being a part of our community! We wouldn't be here without you :).

We are bringing back our FREE DOWNLOAD section! Each week, we will offer a NEW download that will be FREE for you, The 24KaratMarketer Ezine readers!

This week?s issue of your favorite ezine has arrived and is available to read online? including all those lovely archived back issues you may have missed!

But wait... before you go... I have a gift for you. Read on :)...

Here's a MANIFESTING CHECK (from the bank of the Universe) for you to print out and carry in your purse or wallet. This is a powerful abundance ritual.

The story goes something like this....

Apparently, one night in 1990 when actor Jim Carrey was struggling to get any paid acting gigs, he felt inspired to write himself a check. In the "memo" or notation line he wrote: "for acting services rendered" and dated it for 1995. The check was for $10 million dollars. He placed the check in his wallet and carried it around with him. By 1995, Jim had manifested massive success with movies such as Ace Ventura, Pet Detective, The Mask and Liar, Liar. By this stage, he was getting paid $20 million dollars per film!

Right Click and Save As to save to your computer

Do you understand the opportunity you have here to declare to the Universe a path you could potentially follow?

The one key is to feel GRATEFUL for the prosperity as if it has already manifested into your life. This check represents ABUNDANCE that is about to flow into your reality.

Now, go out and... Pay it Forward :)

This month, The 24KaratMarketer Ezine advertising special is our "Buy One Get One FREE" ad! Get your ad sent out to 70,000+ ezine subscribers twice for the price of ONE!! Just visit the Ezine Ad Store to purchase yours!

So, grab yourself a coffee... sit down in your favorite chair... and read on (as well as put on your thinking caps... lol). This issue of The 24KaratMarketer Ezine talks about self-publishing and gives you some tips on how to do that!

As always, have a blessed and prosperous week! Blessed Be - and thank you for being such loyal subscribers!

Thank you for subscribing to The 24KaratMarketer Ezine


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  • Ezines R Us

    Are You Missing Out On Highly Targeted Subscribers?
    By Roy Kruse

    If you are not using ezines to build your subscriber list, you are losing out on highly targeted subscribers.

    Ezine readers are perfect for building your list as they are already familiar to joining lists, they are already on a list - the publisher's list.

    They would have grown used to receiving ezines to their inbox and also become a very responsive market as they open and read the emails.

    Ezine readers are also responsive to the ezine advertising as we know ezine advertisers advertise regularly.

    If ezine advertising didn't work, the advertisers wouldn't continue to advertise. However, we know many businesses regularly advertise on ezines. Ezine advertising works.

    As a natural process, we know people who generally get on one list would more than likely get on more lists. If an ezine subscriber sees something, they are interested in, very likely to join the list.

    So as a marketer, you would need to identify specific demographics of your customer avatar/reader and offer something that matches their interests and lead them to join your list via your lead capture page.

    Ezine readers are email centric consumers, as they buy things from ezines. If you offer something they are looking for, they will buy it.

    Take a moment to think how many lists you are on right now?

    If you are anything like me, it is probably a lot.

    Consider this for a moment, have you ever bought anything from an email you have received?

    I bet the answer is yes.

    Well, the good news so has the ezine readers.

    Ezine readers are used to getting quality, applicable and relevant information to their inboxes regularly.

    Two Key Principles To Succeed In List Building With Ezines

    Principle 1

    You must know your ideal customer avatar.

    You will need to speak to their known needs. The needs you already know they have. Ie. All busy moms want more time, and they also want to raise healthy and happy children.

    Principle 2

    You always need to use a lead capture page.

    Always send visitors from your ezine ad to a lead capture page, therefore, allow them the opportunity to become a subscriber. You are then able to build repport by regular communication, and you can be of service to them as you get to know them better and especially their needs.

    Lead capture Tips

    1. Always send visitors to a lead capture page by offering them a high-quality gift
    2. You can use a quiz or a survey
    3. Offer a gift that delivers high value
    4. Use curiosity to sell the opt-in.

    Principle 3

    A crucial component to getting high response levels to your ads in the ezine advertisement - Sell the click, not the product. Don't be tempted to sell your product in the ad. You want to focus on the single job of the advertisement, and that is to get the click. So, therefore, sell the click.

    It is the job of the landing page to sell the opt-in and get the conversion.

    So once you have received the click, it is the strength of the landing page to match the needs of the avatar that gets the opt-in.

    Ezines are list building friendly so you can send the reader directly to lead capture pages. Slightly different from other platforms and social media who restrict sending visitors directly to lead capture pages.

    Also remember ezine readers want information, as the reason they initially subscribed to the ezine was to receive information. So a product positioned on information the ezine reader is subscribed too - will achieve great successes.

    Another brilliant aspect of the ezine market is ezines are topic-specific so you will be able to target accurately specific niches.

    So you can accurately match readers existing needs by placing your ad on specific topics of interest to them and placing the ad to sell the click and sending the reader directly to the lead capture page.

    When you know your customer avatar in-depth, and match their known needs with your product, you will find building your list will become easy.

    Just remember you are not trying to convince the reader of something they are not interested in or trying to create a new interest in the reader. You are just matching your products with the readers already know interests.

    Are you ready to tap into a highly targeted market who are grouped in specific topics - then start building your list with ezine marketing?

    This article has been written by Roy Kruse who runs the

    Roy is an Internet Entrepreneur who helps people who are serious about improving their quality of life, by increasing their income and benefiting from more time freedom.

    Become An Ethical And Passionate Digital Expert.

    more information

    FREE three-part video training to start your business around your interests.

    Article Source:

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    THAT'S IT FOR TODAY... Have a great week!
    Until next time...

    An' it harm none, do what thou wilt!

    Michelle Hoffmann
    Publisher - The 24KaratMarketer Ezine

    Contact me here
    Phone: 715-821-5170
    Office Hours: 10am - 3 pm CST
    Any person reporting alleged s.pam to any person, persons,
    or entities without physical proof of said claim is guilty of both
    fraud and a civil crime and may be pursued and prosecuted to
    the fullest extent of the law. Further, should the said
    allegation result in any interruption of normal business activity
    of the company and/or result in loss of income and/or result in
    unnecessary expenses, a civil suit will be brought against the
    complaintant for restitution.
    © 2015 ~ The 24KaratMarketer Ezine ~ *All Rights Reserved.*

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