Video Marketing Online
By Randall A Magwood
Are you currently doing video marketing online? If not it's something that you should be doing. Video marketing is all the rave, and it can generate tons of free traffic for you. Some people are intimidated by the idea of creating videos and marketing online, but you shouldn't need to be afraid. At some point in time, you need to implement it into your marketing strategy.
By far the most popular video site online for marketing is YouTube. But there are others, such as: Metacafe, Vimeo, Dailymotion, and more. This should be much easier for you if you're not good at writing content for your website. For some people, speaking is an easier way to communicate their ideas - rather than writing them. All you have to do is get in front of a camera and express your ideas.
I want to go over a few ways to do video marketing online. You see commercials on TV all the time, and you should understand that this is no different from having videos online. Some people have become highly famous and incredibly wealthy from video marketing alone. In fact this is the basis of some peoples' businesses. If you can get this one thing right, you can provide yourself with endless traffic for years to come. Here's the first way to do video marketing online:
1) Upload videos to the popular video sites
Some people call them "video directories", but I like to label them as video sites. These are the same sites such as YouTube, Vimeo, Metacafe, and Dailymotion. Like I said, there are a lot more than these that can be highly effective for you. Plus you won't have as much competition. And a lot of these sites have good rankings in the search engines. It's up to you to put your content on these sites.
When uploading your video, make sure to have some way to let people get back to your website. You can embed a display URL at the bottom of your video, and/or you can have your URL in the description area of your video. Either way, make sure it gets seen, because if someone likes your information they will want more. So give them a way to get more info from you simply and easily.
Creating the video is amazingly easy. Nowadays people simply use the camera feature on their smart phone to create their videos. But if you want to do this professionally, you might want to invest into some real camera equipment. The people that are making a lot of money, this is what they invest in. Some people have lighting, back drops, camcorders, microphones, and more. It may seem excessive, but their videos look great, and their viewers like it.
For you, you may want to start off with a simply tripod and camcorder from Walmart. It's simple. All you need is a small camera that can capture your face (or your whole body if you prefer), and then start speaking your piece. The camcorder I bought for myself only cost me $100. This is cheap, and they're even cheaper nowadays with the popularity of the camera feature on smart phones. No matter what you choose, make sure you create the video and get it up on the video sites. Just the act of uploading onto these sites will generate views and traffic back to your website for you. Here's another tip for video marketing online:
2) Encourage viewers to like, share, and subscribe
This step is crucial. In order to get free distribution to your videos automatically, have people like, share, and subscribe to your channel. When people like your videos, it indicates that you have great content, and this is a great video. When people share your videos, you get free syndication and publicity. The more people sharing your videos, the more views you'll get, the more people will subscribe to your channel, and the more traffic you'll get back to your website.
Having people subscribe to your channel is essential. Every time you post a new video, when they logon to the video site, they'll see your new content, click on it, and view what you have to say. This means more free publicity, and more free traffic back to your site. With more subscribers, you'll have a consistent amount of viewers coming back to see your videos. This is essential.
If you're familiar with email marketing, I'm sure you know that the money is in the list. Similarly with video marketing, you'll be able to get a consistent and predictable amount of views to your videos all the time with a lot of subscribers. Here's another tip for doing video marketing online:
3) Optimize your videos for the search engines
Now obviously the search engines can't decipher the words you're saying in your videos, but they can read the title, description, and tags you place. In the title of your videos, make sure you insert your main keyword term in it - preferably at the beginning. Also, mention it in the description of your videos, and also in the tags section of the video. This is important for a few reasons.
As you already know with search engine optimization, people who type in a particular keyword will more than likely see search results that have that keyword term in there. This is the same thing with marketing on video sites. It's easier to rank on video sites than it is to rank to Google. And even though YouTube is owned by Google (and is considered to be the 2nd largest search engine on the internet), it's still easy to get traffic to your content from this site. And the same is true for the other video sites online.
Video marketing online is essential for your growth and profitability. This one traffic strategy can bring you endless traffic and profitability for years to come. So if you're not doing video marketing right now, then it's time to do it - starting today. Most people don't find out about it until it's too late. Don't be one of these people.
ABOUT THE AUTHOR: Randall Magwood is one of the most highly-regarded internet marketing consultants on the internet. He has an Internet Marketing Blog and a Free 157-Page Book that helps business owners learn how to promote their website simply and easily. To download his book, simply visit the following website here: Free Internet Marketing Book
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