Today's Date:     
Publisher/Editor/Owner : Michelle Hoffmann  
Visit Our Ezine Blog
Issue Date: March 12, 2020 ~ Volume 19 Issue 09 ~ MONTHLY EZINE ADVERTISING SPECIAL : Click Here!


** TOP SPONSOR AD ~ Order Yours : Click Here!
Gentle ~ Original Digital Art by Michelle Hoffmann ~ Distorted View Photography ~ @distortedviewpi

Sell Art Online

** Top Sponsor Ad
* Publishers' Notes
** Advertise in Multiple Ezines
* Top Feature Article: How to Create Your Own Product 1 - Research and Outline
** Famous Quotes
* Ezine Ad Swap
** Middle Sponsor Ad
* This Week's Featured Video : How To Create NEW Products to Sell on Amazon and How to Create Yours
** Your Subscriber Ads
* Bottom Article: How to Create Your Own Product 2 - Research and Outline
* Success Tips
** Bottom Sponsor Ad
* Contact Information
Hello Fellow Entrepreneur!

Thank you for being a part of our community! We wouldn't be here without you :).

This week’s issue of your favorite ezine has arrived and is available to read online… including all those lovely archived back issues you may have missed! In this issue, we will be talking more about How to create your own product.

But wait... before you go... I have a gift for you. Read on :)...

Here's a MANIFESTING CHECK (from the bank of the Universe) for you to print out and carry in your purse or wallet. This is a powerful abundance ritual.

The story goes something like this....

Apparently, one night in 1990 when actor Jim Carrey was struggling to get any paid acting gigs, he felt inspired to write himself a check. In the "memo" or notation line he wrote: "for acting services rendered" and dated it for 1995. The check was for $10 million dollars. He placed the check in his wallet and carried it around with him. By 1995, Jim had manifested massive success with movies such as Ace Ventura, Pet Detective, The Mask and Liar, Liar. By this stage, he was getting paid $20 million dollars per film!

Right Click and Save As to save to your computer

Do you understand the opportunity you have here to declare to the Universe a path you could potentially follow?

The one key is to feel GRATEFUL for the prosperity as if it has already manifested into your life. This check represents ABUNDANCE that is about to flow into your reality.

Now, go out and... Pay it Forward :)

The 24KaratMarketer Ezine is now 19 years old, and to celebrate, we are offering 12 Hour Solo ads at the LOW price of ONLY $50 each! Just visit the Ezine Ad Store to purchase yours!

So, grab yourself a coffee... sit down in your favorite chair... and read on (as well as put on your thinking caps... lol). This issue of The 24KaratMarketer Ezine talks about self-publishing and gives you some tips on how to do that!

As always, have a blessed and prosperous week! Blessed Be - and thank you for being such loyal subscribers!

Thank you for subscribing to The 24KaratMarketer Ezine


  • My Wizard Ads
  • EssentialTeam Ezine Ad Coop
  • Ezines R Us
  • ** FEATURE ARTICLE ~ Want to Submit an Article? Contact Us Here

    * Top Feature Article: How to Create Your Own Product 1 - Research and Outline

    By David Udofort

    MODULE 1

    CHAPTER 11






    3.1 Start with Information Product

    3.2 The pros

    • The Leverages
    • Global Marketplace
    • Deploying the Power of Global Alliances
    • Better Kitted for Success on a Global Dimension
    • You Become a Highly Marketable Expert
    • Robust Resources for Premium Sales
    • Residual Income Extraordinaire
    • High Returns on Investment

    3.3 The Cons

    3.3.1 The Learning Curve

    3.4 A Blissful Start

    3.5 Remember, 'Everything is a Remix'

    3.6.0 How to Decide on the Kind of Product That You Want to Create

    3.6.1 Meet Specific Need

    • Conduct a Survey of Your Audience
    • Scour the Internet for Blog Comments and Forums on Your Niche Market
    • Read Between the Lines
    • Showcase Your Expertise
    3.7.0 Start with Your Most Convenient Method

    • Audio
    • eBook
    • Video
    3.8 Product Forms

    3.9.0 The Process

    3.9.1 Do your market research

    3.9.2 Sourcing for Marketable Information

    • Private resale rights
    • Interview experts
    • Compile popular questions and give answers
    • Permissible thefts
    • Record other people seminar and reuse
    • Set up webinars and teleseminars
    • Screen capture your skills using your computer
    • Adapt a successful eBook into another language
    3.10.0 The Act and the Art of Creating Your Own Product

    3.10.1 Write out your product outline

    • Write the eBook in Full
    • Turn it into PDF
    • Make Your eBook Beautiful
    3.11 Write the Email Swipes

    3.12 Create and Set up the Sales letter


    5.0 SUMMARY



    Creating your own product for sale to your market is by far, a better idea, but it has some pros and cons.


    • To give details procedures involve in creating an information products
    • To provide resourceful links to make this possible
    • To encourage learners to use this ecourse to plan and create their first information product

    When you are about to start an Internet Marketing business, two things will readily come to your mind.

    The two things are:

    • are you going to sell your own products, and render services directly from your own self hosted website
    • or sell someone else product and services?
    In other words, what are you going to sell to your customers?

    3.1 Start with Information Product

    Let me assume that your answer is that you want to sell your own information products. You may not want to start with a service like web hosting or website design service as you may not be a Technical person (AKA a Techie).

    Hopefully, you will get to that point someday, if that is what you want. But for now it is a good flay of wisdom to offer an information product for obvious reasons - it is an easier, faster and highly profitable approach to online business.

    Creating your own product for sale to your market is by far, a better idea, but it has some pros and cons:

    3.2.0 The pros

    • The Leverages
    Internet offers the greatest leverages now for any business than had ever existed in Industrial History till date.

    If you have not done so before now, please hurry, find and read the book 'Retire Young, Retire Rich' by Robert Kiyosaki, and you will understand the above statement more.

    This simply means more leverages, more profits at shorter period for your business.

    • Global Marketplace
    Having even one digital product to sell to the whole world is abundantly more than enough to pull you out of the woods - i.e. if you know what to do.

    Infact, it is knowing the process that really matter in this business, and that is what you should pay rapt attention to learn in these your formative years in this business.

    After that, the rest is history, and it is you that is going to create or rather, recreate that your life history.

    • Deploying the Power of Global Alliances
    By way of Affiliates who offer their lists and expertise to serve you in marketing your product(s) for free.

    • Better Kitted for Success on a Global Dimension
    Talking about the skills and experience you gain in the process, you are among the best, on a global scale, not just a local champion and not just for a while but for expended period of any foreseeable future. Can you beat that?

    • You Become a Highly Marketable Expert
    You can now build more and more products faster after the initial experience. Your can do this for yourself and others if you wish to.

    • Robust Resources for Premium Sales
    Your initial product can easily be turn into other forms for sales at higher prices - Audio, eBook, Membership site, etc.

    • Residual Income Extraordinaire
    You just create it once and sell over and over again, with few and rare revisions when necessary to keep up with technological development in the marketplace.

    • High returns on investment
    Such that is never heard of in any other industry. Most of the time, when done, correctly, it usually brings in on a consistent basis, over 100% returns on investment (ROI).

    There are so many other advantages to be enjoyed by a digital product owner, but let us just break here so that we can focus on other related issues.

    3.3.0 The cons

    3.3.1 The Learning Curve

    This will cost you a bit more in terms of time and money.

    But, it is doable.

    3.4 A Blissful Start

    If you are a professional or you have a high in demand skill set, you can easily start by selling some useful advice on that online.

    For instance, you may be a Tailor, Seamstress, Organist, Teacher, Nurse, Doctor, Engineer, Accountant, etc. Do market research on the aspects of your profession that people are searching for more information with the tools that we discussed in chapters 2 and 3 of this ecourse.

    Use those results of your market research to build your own product as we shall discuss in this and subsequent chapter.

    A teacher may for instance decide to own a website and teach the whole instead of just his classroom members. Look in the direction of any of the following courses which are already in high demand globally:

    beauty tips,

    language lessons - French, German, Russian, Chinese and even English.

    Remember, our world has become a global village, there is therefore a very high demand for these lessons worldwide.

    A Nurse can teach Health with special bias on Natural Remedies. Most ailments that have become anathema in Western (Orthodox) medicine have been resolved with the help of these natural remedies. Thus, information on natural cures for cancer, diabetes, arthritis, etc. are selling like hot cake online now.

    We have noted somewhere that as far as information marketing is concerned, the big three areas are Health and Beauty, Love and Relationship, and How to Make Money.

    But this does not mean that information are not selling in other areas, or that people are not making a living online selling other products outside the big three. For instance, an Engineer may resort to Technical Writing. People who are not even Engineers are doing well in technical writing.

    In your own country, what is the current challenges that people have? Remember your information product is not meant to be all about you, but to help people who buy them to solve their immediate problems.

    Some people in your country want to travel abroad, learn baking, get overseas education, do rice farming, do importation, export cassava and garlic, learn computer programming, web design, SEO, decoration, etc., etc.

    Please note that to minimize delay and confusion of what product to sell, you must first of all decide if you want to start selling at the local or foreign market.

    There are a whole world of differences in both marketplaces.

    Again, you don't have to be an expert.

    Just find out what people want and assemble information that satisfies that specific want and give it to them at a profit.

    3.5 Remember, 'Everything is a Remix'

    Google for 'Everything is a Remix on Vimeo' and watch the online video.

    Also remember what Steve Jobs said:

    'Good Artists Copy, Great Artist Steal. We have always been shameless about stealing great ideas' - Steve Jobs, 1994.

    This boils down to: creativity + innovation(s) = invention(s).

    Again, let's look at it this way, the basis of modern day information and communication industry started with the invention of:

    Telephone, then,

    Radio, then,

    Telegram (telegraph), then,

    Black and white television, then,

    Coloured television, then,

    Satellite television, then,

    Mobile telephone, then,

    Mobile satellite television (in mobile phones and PCs), then,

    Mobile private and public satellite Video (TV) Channel e.g. YouTube

    Mobile private and public satellite Radio Channel (in mobile phones and PCs), then,

    And so on and so forth... more abound that I have not mentioned here, and many more are yet to come.

    I am not about the order of which one came first, I am leaving that to the students of history and philosophy of science, but my concerns are:

    the connectivity of the basic idea* + the main new idea**,

    the creativity,

    the innovation and

    the 'invention mix' (as in the 'market mix').

    And, it all started with GRAHAM BELL's telephone.

    In fact, if you scour the internet, you will discover that, it was not Graham Bell that originally invented the telephone, but the court, US and history at large just credited it to his name because of the wise and skilful innovations he added to the original patent that made it commercially viable till date!

    (* the basic idea or the general idea here refers to communication by the old, usual and the natural means.

    ** while the main new idea here refers to communication by the new means i.e. the newly discovered or to be discovered means, in the case of telephone - communication by means of electrical wires).

    That is what I referred to as 'stealing wisely' in chapter 9 of this course:

    In our days - the 21st century, you don't even need to steal, just ask the experts for a sample or complimentary copy and they will happily oblique.

    So don't be afraid to give an old information a new dress, shape or form. It could turn out to be very useful to you or at least to the rest of the people out there.

    No, just go and take a long-drawn-look at the marketplaces, the categories, the niches and the sub niches and you will discover profitable niches to play along.

    Sites like Nairaland, Hot Spot, ClickBank or JVZoo are good places to begin.

    3.6.0 How to Decide on the Kind of Product That You Want to Create

    Please note well what I want to say now.

    It is what makes the difference between a successful business and a struggling one. It also applies to offline business, not just internet marketing only.

    Do not sell what people are not looking for. Find out what they are looking for to use and solve their problems and fetch out or create the information product(s) for them and they will happily and repeatedly hand over their money to you in exchange for the solution to their problem.

    Another way to say this is:

    People generally want to buy solution to their problems. They have a pain they want to relieve, they have a sore or painful area in their live that they want to resolve as soon as possible or they have a level of pleasure that they want to enjoy. That is the reason they go online to seek for solutions.

    Thus, your product must be a solution to their sore or painful areas of their lives, or it must provide the pleasure they need. It must relieve a specific pain(s) or give them a specific pleasure(s) they were looking for.

    That and that alone is what will make them match down your website in droves in search for your product. So far as it resolve the pains or provide the needed pleasure, they will happily and repeatedly pay you for it.

    But, there is still another way of saying this: 'in online business, first, find out what people want to buy, then, find (or create) the product and sell to them at a profit'.

    In practice, this applies in reverse order to offline business: where people first, find or create the product before they set out to find a market to sell to.

    Thus, this small difference is what makes online business a highly profitable venture compared to offline counterparts.

    By the time you finish the process of getting your information product, the market is ready, willing and even very hungry to buy it from you.

    3.6.1 Meet Specific Need

    You Can Be Sure Your Product Will Meet Specific Need and bring in high returns by doing the following things:

    • Conduct a Survey of Your Audience
    This is possible if you have an existing Blog or Email list. If not, do not worry, there are many other ways to do this as we shall see next.

    On your blog comment or email feedback, ask them the type of product that they will like to have, the format and the topics they will like treated. Find time to interact with your blog readers or members of your list. It can be very rewarding.

    • Scour the Internet for Blog Comments and Forums on Your Niche Market
    Many people go online to talk about their problems and their cares. If there are many people talking about a certain issue in a forum or blog, this means that products that resolve such matter will sell well. Some blogs and forum require signed membership for this very reason, so do not be afraid to sign up. Do not ignore the social media in the process: Facebook, Twitter, Instagram, YouTube, Google Hangout, etc.

    • Read Between the Lines
    This an advanced tactics. If you are already selling affiliate products online successfully, then watch out the type of products that people buys regularly and create similar product of your own in the market. It will sell like wildfire.

    Remember, everything is a remix!

    Not only in this business but in all aspects of life, everything is a remix.

    You can also observe your blog for the most widely read articles and then create related products for sale. Then just add your links to those popular products and you are good to go.

    • Showcase Your Expertise
    I have already talked on this in the previous paragraphs. As a professional, if you have a high-in-demand expertise (e.g. a beautician, physiotherapist, naturalist, etc.), then you can do market research to find out how people like you are selling theirs online and follow suit.

    To avoid creating a product that will not make you money for your effort and investment follow these step one by one and will you find among them one, two or more that you can follow through based on your level of experience.

    Please go back and follow the above steps one after the other to arrive at a marketable and profitable product(s).

    3.7.0 Start with Your Most Convenient Method

    • Audio - you can just read out or dictate or talk what you intend to write in a standby microphone in a silent environment where there is no background noise. At the end what you have is an Audio product that you can sell anywhere around the globe.
    Audacity is one of the best tools for doing this, Google for: audacityteam.

    • eBook - later, copying out the content of your audio product into a computer software like the Microsoft word (Open Office, it's a FREE software, just browse and get it on the net) will create an eBook for you.
    To sell it online all you need is to turn it into a Portable Document File (PDF) and it becomes a scalable product. More on this in a while.

    • Video - in most part of the world, people who wax music for the first time usually start with an audio CD and later a Video CD and progress to other formats including FLAC, MP3, WMA, WAV, etc. or vice versa.
    Did you ever ask, why?

    Convenience, cost and preferences.

    Camtasia Studio is one of the best and industry standard nowadays for online video. But you can even start with your smart phone and upload the videos onto YouTube and it will be acceptable while you are making money to acquire expensive camera or learning how to use online software like Camtasia.

    3.8 Other Product Forms

    In the final analysis, your product must take so many forms so that you can sell it in so many markets in response to the market preferences.

    Such forms include:

    Audio training

    Video series

    Questions and answers

    Membership Site with new contents added monthly


    Coaching supported by telephone calls,




    Short reports,



    Continuity programs - weekly, fortnightly, monthly, quarterly, bimonthly, etc.


    Swipe files, and so on and so forth.

    Suppose you want to start by creating your own digital product now, how do you start?

    3.9.0 The Process

    Below is an example of steps to follow in your information product creation process:

    3.9.1 Do your market research

    Google Keyword Planner, Market Samurai, and Longtail Pro, Nichebot are the best tools in the market for this task. I have already discussed in one of this course how to use at least one of them. You can Google for others.

    3.9.2 Sourcing for Marketable Information

    To make product creation a lot easier for most green horns and even topflight experienced business executives, there are ethical ways that you can source for information to make your new products.

    Such ways include but not limited to:

    • Private resale rights
    Just type that into your browser and you will find multiple sites to choose from. Usually you buy and rewrite them as your own product and add your own angle to the product. Remember this product is sold to many people and not only you, so endeavor to polish it to make it unique. If you are using free products for this, always endeavor to check out the rights, to avoid legal issues in the future.

    • Interview experts
    Find out experts in your field and interview them. You can then use transcription services at Fiverr, Upwork, etc. to write them out in any form that you want.

    • Compile popular questions and give answers
    You can do this by yourself even as a newbie in your market niche. You can also use freelancers at: Peopleperhour, 99designs, Craiglist, Toptal, etc.

    • Permissible thefts
    Go to and browse for your popular categories. Download about 50 articles in your chosen niche topic and compile them into an eBook. You can cite them in bits and pieces and spice the book up with some Vimeo or YouTube videos.

    This is legal so far as you keep the authors' resource boxes intact. Remember to insert link to your site as you introduce the subject matter, turn it into PDF and sell.

    • Record other people seminar and reuse
    You can help a friend record his seminar on the agreement that you will use it also to promote your own products. Your phone or your camera can do the job cheap for you, no need for a professional cameraman.

    • Set up webinars and teleseminars
    You need some experience and confidence to do this, albeit it is not a hard thing. You can skip this till when you have enough money to hire expert to help you in the process. There are free and paid services to choose from.

    The free ones are: Google hangout, zoom, bigbluebutton,, meetingburner, mikogo, zohomeeting, webhurdle.

    Anymeeting and gotomeeting are paid service, but they also have free trials for new clients.

    • Screen capture your skills using your computer
    If you want to teach your skills to online audience, this is the preferred approach.

    There is a free tool you can use for this: screencast-o-matic

    • Adapt a successful eBook into another language
    China is a global destination now for global trade. Find a book, obtain the right and adapt it into Chinese and it will sell like hot cake. You can also do this with other books and other languages.

    This is called Transcription service.

    3.10.0 The Act and the Art of Creating Your Own Product

    3.10.1 Write out your product outline

    Start with major topics that you would discuss in your eBook, then write out the bullet points under each topic. As you fill in simple explanations in between the major topics will later become the chapters, while the bullet points will become the sections and sub sections of the book.

    3.10.2 Write the eBook in Full

    After the initial rough or manuscript as some may like to call it, go through the product again with the aim of crossing the tees and dotting the ais. Also read the whole plot with the aim of ensuring Mechanical Accuracy and some Congruence in the points presented.

    Some people may differ on this by saying that you should not aim at perfection, there is actually no prefect product in the market as the Internet world is always changing in a very fast rate.

    But I am not advocating perfection here, but wish to clarify the fact that there is always a growing competition in the marketplace and most victims are poorly and unduly hurried products.

    If you found it more convenience to start with the Audio format, you can also use this software to get both Audio and eBook copies delivered to you online at the same time at:

    dragon speech recognition software

    3.10.3 Turn it into PDF

    From your Microsoft word (Microsoft Open Office), you can easily convert your eBook into a PDF format. PDF is a globally available software that is usable in all types of computers.

    This is advisable to do as you will be sending your eBook to different people in different parts of the world. Different people in different environments are orientated to different software, so it is good to have your eBook in a generally acceptable format that satisfies these global markets.

    Henceforth, think and see your business as a global venture.

    3.10.4 Make Your eBook Beautiful

    It is more than a common sense to note here that if you add an attractive eBook cover to your product, you will attract more sales than if you just sold it as an ordinary PDF.


    If you don't know how to do this yourself, employ the services of experts online at ebookbaby, myecovermaker or even at Fiverr.

    3.11 Write the Email Swipes

    Email swipes will form part of your marketing materials.

    See yourself now as a Vendor in one or more of the Affiliate Program sites like ClickBank or Affiliate network like Commission Junction.

    Email swipes are follow up emails that you and your Affiliates will be using to follow up your prospects. It is known that most people won't buy from you until you have been in touch with them for about seven times. Go ahead and write them now.

    3.12 Create and Set up the Sales letter

    A Sales Letter is your secret sales machine and the untiring Salesman.

    This is going to be the page that you are going to show to your prospects who sign-up in response to your ads. It gives in details the benefits of your product, why he should buy now, how much he should pay into which account.

    Ensure that your sales letter is professionally written. A good blend of text and graphics is recommended.

    But if you are scared, you can get a virtual assistant at Fiverr to handle this on your behalf.

    3.13 Set up Everything and Get Ready For Sales

    By now you must have set-up a self-hosted website for this product. There are FREE and reliable software as well as paid once for this depending on your budget.

    Just upload everything - the email swipes, sales letter, all the graphics and relevant files onto the website.

    Remember to test-run everything by yourself, as well as asking your friends or mentors to also help you test-run, before you begin to advertise your business to the public.

    3.14 The Profits are in the Links

    I want to end this chapter by emphasizing the fact that we are living in the LINK ECONOMY. In other words, the profits of this business flows through the links.

    This means check all your links to ensure that they all work fine. Use affiliate link where appropriate, confirm your right to use free products sourced online to avoid legal issues; and most of all be sure the download link of your own product is working as intended.

    That's the deal.


    I just notice that I have gone so far, many pages, many sections and sub sections.

    This is because, when you have your own product that is where the Internet Riches that you have been hearing of, actually comes from.

    5.0 SUMMARY

    I covered step by step details on how to create your own profitable product for the marketplace. But there are still other details that I have left out for the next chapter.


    Go over this chapter again and again to get a good grasp of the process as I will be dealing with another aspect of this fast-tract riches in the next chapter.

    David Udofort has been doing Internet Business for over 10 years now. He wants to share his experience and possibly help you on your way to Online Business success. That is why this course is offered for free. You can check on one of his blog here for useful online business resources:

    Article Source:

       more Quotes
    ** EZINE AD SWAP - MORE GREAT EZINES! ~ Publishers want to swap ads? ~ Contact Support here
    Free subscription, new contest, free weekly ads, resources,
    tools, articles, tips, advertising, e-books, software, links, ect.
    Gifts with free sign up! NEW CONTEST!

    Want an ezine with a personal touch?
    Free advertising, free downline builders, free
    links to website traffic. Earn multiple streams
    of income from free marketing programs.
    All that and more when you join free. Get
    tools and tips to achieve online success.
    Sign up today and receive a free classified ad.
    Affordable advertising rates too.
    ** MIDDLE SPONSOR AD ~ Order Yours

    ** Featured Video ~ Got a video you want featured? Choose 'Submit Video' to get the video embed code to me!

    How To Create NEW Products to Sell on Amazon and How to Create Yours

    ** Your Subscriber Ads ~ Free Ezine Advertising

    8 oz gold tin hemp infused soy candles! #candles #valentine #gift #soy #hemp #organic #glutenfree #hempoil #vegan #natural #cleanburning #environmentallyfriendly Click Here

    Not many traffic system can arouse my interest these days. But this one did. Here are the reasons why I like this system:
    1) It has a unique ad tracking system that ensures that my ads are really watched, not just getting clicks.
    2) Its link tracking system is top-notch. It can tell me if I'm getting real visitors or just bot clicks.
    3) I can get SEO traffic from its Social Review system.
    4) I can get traffic from hundreds of other traffic networks without having to join each of them.
    Click Here

    I've got to tell you about this really cool site I have found today. It's a brand new twist on a an age old concept in web site advertising and the best part, it's absolutely free! Click Here

    I want to be REAL with your for a minute. Have you tried everything to succeed online like I have? Are you sick and tired of get rich quick scams? Had enough of paying out more money than you bring in? I have had enough... Do Not Let This Go! Click Here to Be Amazed! Click Here

    ** BOTTOM ARTICLE ~ Want to Submit an Article? Contact Us Here

    How to Create Your Own Product 2 - Setup and Marketing Approaches

    By David Udofort

    MODULE 1

    CHAPTER 12

    How to Create Your Own Product 2

    - Setup and Marketing Approaches

    1.0 Introduction

    2.0 Objectives

    3.0 Main Content

    3.1 Definition of Business Model

    3.1.1. Types of Business Model

    3.1.2 Email Marketing (Freemium Mixed Model)

    3.2 Experts and Friends Appraisals

    3.3 Payment Processor

    3.4 Traffic, Traffic, Traffic

    3.5 Launching Your Product

    3.6 Two Important Decisions

    3.7.0 Selling on Your Own Personal Website

    3.7.1 Benefits Be Your Own Boss Cashing in on Your Virtual Authority Ever-flowing Streams of Residual Income More Opportunities Top Secret Reason Why You Should Create Your Own Product Expert-In-The-Making

    3.8 Challenges

    3.9 Selling Your Products on Third Party Websites

    3.10 You Are In For the Long Haul

    3.11 Rinse and Repeat

    4.0 Conclusion

    5.0 Summary

    6.0 Assignment

    1.0 Introduction

    I covered most parts of this process in the preceding chapter. I purposely did that so I can have enough time and space to discussed other critical factors that may affect the profitability of your digital product(s).

    The area so far covered include:

    • The Process
    • The Act and the Art, etc.

    The following areas are to be covered here in details:

    • Your Business Model
    • Your Long-term Strategy
    • Friends and Expert Appraisals
    • Payment Processor
    • Product Launch
    • Traffic, Traffic, Traffic
    • Two Important Decisions
    • Among Others.
    2.0 Objectives

    At the end of this ecourse, you will be able to:

    • Know the different methods you can use to market your information product in online marketplace
    • Choose the best method to market your information product for higher profits
    • Choose the best method to market your information product for better control
    3.0 Main Content

    3.1 Definition of Business Model

    Business model is the approach you are using to run your own business, in this case selling your own information product.

    There are many definitions of the phrase 'business model'.

    It is only one of them that I am going to use here because, it is not too academic for our practical use.

    That one is the definition provided by Investopedia which states inter alia:

    'A business model is the way in which a company generates revenue and makes a profit from company operations'.

    3.1.1 Types of Business Model

    In this case I want you to decide ab initio on which of the following models you are going to use to do your business:

    • Information Marketing (Mixed Soft/Hard Selling)
    • Email Marketing (Freemium Mixed Model)
    • Blogging (Mixed Soft/Hard Selling)
    • Guest Blogging (Mixed Soft Selling)
    • Forum Marketing (Soft Selling)
    • Niche Site Model
    • Review Site Model
    • There are many more models that could be listed...
    You need to get used to one model and stick to it for a while, when you have become conversant with it then you add another one and so on and so forth.

    For this reason I will only review only one model here.

    3.1.2 Email Marketing (Freemium Mixed Model)

    This is the best, simplest and possibly the fastest model to set up your online business and run it into 6 or even 7 figure in the shortest possible time, initially using free and later even paid resources to scale it up for higher profitability.

    Running your business on this model involves 5 simple steps namely:

    1. Traffic
    2. One-page website
    3. Autoresponder
    4. Thank You Page
    5. Broadcasting (to email or phone sms)

    You can find details of these steps here.

    3.2 Experts and Friends Appraisals

    Whichever model you choose to run your business on, do not forget to test-run it by yourself as well as using some experts and your friends, before opening it up to the public.

    The experts are people with impeccable experiences in your chosen field who are willing to mentor you for success. They will later become your business associates (Joint Ventures) or provide some revered testimonials that will positively impact on your profitability.

    On the other hand, you are going to sell to ordinary people like your friends and relations, thus their own side of views can give you some insights that will make your product to be readily absorbed in the market.

    So give a sample copy of your own newly created product to them and request for their assessment and testimonials.

    3.3 Payment Processor

    The next thing to consider is how you intend to collect your money from the sales you make for your information product.

    Today in most parts of the world, you can use online payment processor to sale any kind of product on the internet. This was not the case ten years ago when I first began this business.

    Just Google for payment processor and you will have enough to choose from, ranging from PayPal, Shopify, WooCommerce, 2CheckOut, Stripe, AuthourizeNet, Amazon Payment, to Google Wallet.

    The setting up process is getting easier by the day. Also the instructions on how to integrate them to your website are available on each site. Go there.

    3.4 Traffic, Traffic, Traffic

    Even when you plan to use other marketers to sell your products as affiliates, you will still need to do marketing by yourself to some extent. This is advisable so that you can get some proves to convince your affiliates on the marketability of your product.

    For most beginners with little or no budget, using social media is the preferred way to go. This should be combined with other methods of free or inexpensive traffic like EzineArticles.

    I will write more on this in another chapter of this ecourse.

    3.5 Launching Your Product

    The most important thing to do before your product launch is: planning.

    Make a detailed plans of how you are going to swing the market momentum to your side to ensure the profitability from your product sales.

    Such plan may include but not limited to:

    a) Plan your launch date to start as early as possible, i.e. early planning

    b) Get the Big Wigs of the Industry involved - possible make them joint venture partners, give certain percent of your profit.

    1. Make it easy for many people to learn about your product - Social Media
    2. Make Your Product Mobile-Friendly - today the mobile web holds the market sway, it will be foolhardy to ignore it
    3. Make it an Event
    4. Create a Suspense towards the launch date to heighten desire and expectation. This has been proven to increase sales on the launch date.
    5. Take beta pre-dated orders at a reduced price
    6. Use a Press Release
    7. Focus on your Avatar/Persona and not your product
    8. Create Your Universal Selling Point (USP)

    There are other details on product launches here.

    3.6 Two Important Decisions

    There are 2 important decisions that you have to make after your new product is ready for sell. These are:

    1. To sale it on your own personal website or
    2. To sale it on a Third Party Website

    3.7.0 Selling on Your Own Personal Website

    If you are selling on 3rd party websites, most of the steps discussed above will be a walkover for you, as the company will do them on your behalf.

    However there are some benefits that you will also miss for doing so.

    3.7.1. Benefits

    Such benefits include those listed below among others. Be Your Own Boss

    Selling on your own website controlled (managed, hosted) by yourself is the best way to become your own boss. You set your prices, you set your targets, you set your commissions, you set your own time of work, and you set and plan for the level of profits that you want to make.

    Have you seen any other business that is sweeter than this?

    You are really your own boss in the truest sense of the word! You are in full control and it is you that determines all of your monetization methods.

    Building your information product is actually the easiest way to achieve everything that you want in life as well as helping others to realise their destinies and their dreams.

    But you will miss all these and subsequent ones if you are selling on third party sites. Cashing in on Your Virtual Authority

    As a product owner you gradually build up your Goodwill over time. Of course I suppose that you and everyone else know the importance of a Goodwill. If you want to know more, ask the corporate giants and they will tell you that their Goodwill is worth Billions of Dollars.

    And that is worth relying on over time as a product owner. To develop a high-value Goodwill, you need to develop a good product and not a scrap, as well as use your blog, vlog and social media skilfully. Ever-flowing Streams of Residual Income

    Residual income is type of income that you don't regularly and actively work for it to provide a continuous cashflow. You only set up and forget, and the money keep flow ceaselessly to your bank account.

    This is different from employment income that you have to work for it on a daily basis.

    For your own information product, the initial work may be intensive, but subsequently, you only update it once in a while to keep up with trends in your industry.

    The work is decrementally negligible while the product is incrementally profitable.

    This means if you have 2 or more products, you can quickly attain a special status: unemployable. More Opportunities

    At this level of success you will be open to opportunities to joint venture with the captains of the Industry. And do not be surprise if you thenceforth experience not just success, but astronomical success: unlimited income.

    Deals website like Groupon, Bloggers and other marketers with large Lists when properly targeted will open up a whole new world of internet marketing for you full of unlimited pleasant surprises. Top Secret Reason Why You Should Create Your Own Information Product

    - Affiliate Program. This is one main reason why you should own some information products online. When many people are selling your products for you, you will surely experience income explosion in your own business.

    I have already noted elsewhere that affiliates bring to your business their own expertise as well as their large lists of free and targeted traffic. These are great assets that will have great impact on your business.

    Setting up an affiliate program is getting easier by the day. Software like iDevAffiliate and Post Affiliate Pro are almost turning the process of selling your own products through affiliates to an all comers' affairs. Expert-In-The-Making

    Everyone see you as an expert when you write a book. Even if you are just beginning, it is only you and your spouse that know that secret - that you are only a beginner.

    If your info product is professionally written (even by a Ghostwriter or Ghostworker as they are often referred to) it opens up several windows of opportunities for you. These include but not limited to Conference Speaking, Guest Blogging, Joint Venturing, etc.

    Purse for a while and think on these avenues, it is only expert that are invited to participate at such meetings. But even one product owned by you can open up those opportunities for you. As a newbie when they begin to come, do not be afraid to accept those invitations and confidently perform your work.

    The basic truth is that even with this ecourse alone, you know more that 95% of your audience, you are already an expert (at least in the making).

    3.8 Challenges

    But there are some challenge along the way such as:

    - having to deal with Customer Service and

    - the Learning Curve involved, etc.

    It is for these very reasons that some people prefer using third party websites.

    3.9 Selling Your Products on Third Party Websites

    There are so many third party websites that are waiting and ready to sell your own product for you. They include but not limited to ClickBank, Send Owl, JVZoo, Payspree, Commission Junction, DPD, Post Affiliate Pro, iDevAffiliate, and others.

    You can also sell at Amazon by creating your product in their special format known as Kindle Book to be downloadable and readable in their special device known as the Amazon Kindle Device.

    The main advantage all of them have are:

    • the setup speed (some are free, others one-time payment)
    • their wide array of experienced affiliate marketers,
    • payment processor
    • professional customer service and
    • free promo
    But they will take the control of most aspect of your business from you. They can also de-list you at will and without any specified reason(s).

    I want to state here that for obvious reason, it is better to learn and use both systems to maximize your profits over time.

    3.10 You Are In For the Long Haul

    When you have a product in the market, you are in this business for the long-term benefits.

    What you do now will surely hunt you in the future for good or bad. So be a man of your own word, deliver on your promises and when not possible give cogent reason(s) as soon as possible and make refunds where applicable.

    That is: - Transparency.

    Over time this will result in positive reputation and a good public image for your business. These are the souls of Internet business.

    Notice that most people that you deal with in this business do not know you in person. They only act on trust, please do everything possible on your side to preserve that trust.

    Once beaten, twice ashamed, I think that's a valid saying here.

    As you might have suspected this is not a get-rich-quick kind of business. So if you were looking for such type of business, please dumb this one and look elsewhere.

    However if you can pull yourself through the learning curve, I can assure you that there is no other business that can pay you returns on your investment that is as high as this one.

    You will be unemployable!

    3.11 Rinse and Repeat

    The process of creating a digital product is as simple as that. Well, as you become more experienced, you can go on to add the fancies and jingles, but for someone who wants to make money as soon as possible, this is all that you will need to set up a successful business.

    As the profits roll in, you can then think of other ways to upgrade your product for greater profits. You can also expand to create products in others niches with the sound reputation you built from your initial market niche.

    Never be discouraged if you don't make much money with your first info product. You only need to make sure that it is as solid as gold in terms of quality.

    Down the road you will discover that it was the launchpad to your newfound success, a major milestone that shot you to limelight.

    4.0 Conclusion

    With a good product to sell, you need a little knowledge of market research, SEO and copywriting to launch out profitably. Some of them have been covered while others will soon be covered in other parts of this ecourse.

    5.0 Summary

    This is the concluding part of what you need to do to set up the information product you created and sell profitably.

    Two powerful software (websites shown as images) were also introduced to simplify the process for you.

    Next, you will need to create and set up a salespage and that is what we will discuss in the immediate chapter of this ecourse

    6.0 Assignment

    By now you might have started this business using Affiliate Product. This is important so that you can be making money along the way while working on your new product.

    Please go over the last two chapters again and start experimenting on those ideas in your mind.

    Yes, you can!

    David Udofort has been doing Internet Business for over 10 years now. He wants to share his experience and possibly help you on your way to Online Business success. That is why this course is offered for free. You can check on one of his blog here for useful online business resources:

    Article Source:


    ** BOTTOM SPONSOR AD Advertise Here
    Hemp Candle Shoppe
    THAT'S IT FOR TODAY... Have a great week!
    Until next time...

    An' it harm none, do what thou wilt!

    Michelle Hoffmann
    Publisher - The 24KaratMarketer Ezine

    Contact me here
    Phone: 715-821-5170
    Office Hours: 10am - 3 pm CST
    Email Me: webmistress [at] free24karatmarketer [dot] com
    Any person reporting alleged s.pam to any person, persons,
    or entities without physical proof of said claim is guilty of both
    fraud and a civil crime and may be pursued and prosecuted to
    the fullest extent of the law. Further, should the said
    allegation result in any interruption of normal business activity
    of the company and/or result in loss of income and/or result in
    unnecessary expenses, a civil suit will be brought against the
    complaintant for restitution.
    © 2015 ~ The 24KaratMarketer Ezine ~ *All Rights Reserved.*



    Ebates Coupons and Cash Back

    Archived issues of The 24KaratMarketer Ezine

    ** SUBSCRIBER EZINE ADS ~ Submit Yours Here! ~ Click Here

    Let your food be your medicine, and Your medicine your food Natural vitamins and nutritional supplements Reasonable prices Free shipping for purchases of$100 and over. Click Here

    Hits Monkey is a Powerful Viral Traffic Generation Machine that sends your site to thousands, or even millions of real people! Click Here

    [ Run Your 5 Solo Ads For ONE Full Year ] Promote Affiliate Links - Change ANYTIME We'll Rotate YOUR Solo Ads FOR 5 Websites On Our HUGE Network of member lists, subscriber lists and high traffic site lists OVER 1.2 MILLION Subscribers. ONE FULL Year - Change Anytime - Weekly Stats eMailed Click Here

    Hi Guys, I love it when I hear about a great idea that really works. I just found an amazing new way to get free leads on a daily basis. (and it works like crazy) Seriously, you HAVE to see this!Click Here

    Partner With An Internet Millionaire While He Teaches You How To Be Successful In Online Marketing Click Here

    Everything You Need to Know to Dominate Your Niche! Watch this Video! Click Here

    Do It Yourself Advertising Design Made Simple. Adkreator is an easy to use yet very powerful do it yourself banner/ad creating service. It's so easy to use even the most design clumsy users can be creating professional designs. Click Here

    Adkreator is an easy to use yet very powerful do it yourself banner/ad creating service. It's so easy to use even the most design clumsy users can be creating professional designs without a nervous break down. Sign Up for more info. Click Here!

    Finally, Turn Your Money-Sucking Website into a Cash Machine... Who Else Wants a Step-by-Step Guide to Start Making $300, $500, or More Per Week Online... Without Spending Big Bucks on Another Complex Internet Marketing Product or Wasting a Single Penny on Google Ad Words Click Here!

    Today's Deals New deals. Every day. Shop our Deal of the Day, Lightning Deals and more daily deals and limited-time sales. Click Here

    Play In Every Florida Lotto. Powerball & Mega Millions. Get Paid Each Month. Even If You Never Win. Earn Huge Sums of Money. Click Here

    Who Wants $20? (USA Only) Click here: Click Here

    Learn How To Make Beers and Wines So Incredibly Flavoursome & Delightful That No-One Can Resist Having A Second - Right From The Comfort Of Your Own Home! Click Here

    Don't become an MLM pariah, Learn how to have your warm market begging you to sell to them! Click Here

    The Ebook Business Start-Up Package! Make money with your OWN ebook business! Resell them, make your own products with them, or give them away as free bonuses! Only $5.99! Grab YOUR Copy NOW! Click Here

    MyPoints - Earn rewards for shopping online and more!
    My Points

    You Can Get Free Gift Cards For Shopping, Searching and Discovering What's Online at
    Join Swagbucks!

    Submit Here

    Remember... ONE 5 line ad per person per week

    Become a

    Upgrade and Receive:
    • $1000s in Downloads; pdfs, ebooks, etc.
    • Free Monthly Solo Ad
    • Free Weekly Classified Ad
    • Resources
    • Much More!
    • TOTAL PACKAGE VALUE: $7789.20 a month...

      NOW ONLY $10.00 a month!

      Upgrade Here

    + Add2It: Click Here
    + ClixTrac: Click Here
    + CloakEasy: Click Here
    + ParadoxCash: Click Here
    + ProfitRally: Click Here
    + ProTrackerPlus: Click Here
    + TinyURL: Click Here
    + ViralUrl: Click Here

    The First - And Only - Book About Ad Tracking: The Definitive Guide - And It's Free!
    Click Here

    Most safelists and traffic exchanges offer their own ad tracking services as well.


    Art Prints
    Michelle Hoffmann, EzineArticles Basic PLUS Author

    As Featured On Best Ezines - The 24KaratMarketer Ezine
    The Eclectic Entrepreneur
    Dark Chocolate Heaven
    The eBookStore
    Distorted View Photography
    Mystic Waters New Age Shoppe
    Get The Skinny On Fat
    Free Work At Home Ezine

    Submit your website to 20 Search Engines - FREE with ineedhits!