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Publisher/Editor/Owner : Michelle Hoffmann  
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* Top Feature Article: Where Social Media Is Headed in 2020
** Famous Quotes
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* This Week's Featured Video :3 Social Media Trends YOU Need to Know for 2020
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** PUBLISHER'S NOTES
Hello Fellow Entrepreneur!

Thank you for being a part of our community! We wouldn't be here without you :).

Michelle here, just wanted to let you know that this week’s issue of The 24KaratMarketer Ezine is ready to read online… including all those lovely archived back issues you may have missed! This week’s issue of your favorite ezine has arrived!  In this issue, we will be talking more aboutSocial Media Trends in 2020.

We're BACK!  We are still officially homeless... although a friend has taken us in --  we DID have to move to Florida but hey... the weather is A LOT warmer, LOL!

Since we've been here almost 3 months now, I decided that it is time for me to get back to my ezine.

So, read on and enjoy!

See you next week!

Welcome :) In this issue, we will be talking about Email Marketing!

But first... I have a gift for you. Read on :)...

Here's a MANIFESTING CHECK (from the bank of the Universe) for you to print out and carry in your purse or wallet. This is a powerful abundance ritual.

The story goes something like this....

Apparently, one night in 1990 when actor Jim Carrey was struggling to get any paid acting gigs, he felt inspired to write himself a check. In the "memo" or notation line he wrote: "for acting services rendered" and dated it for 1995. The check was for $10 million dollars. He placed the check in his wallet and carried it around with him. By 1995, Jim had manifested massive success with movies such as Ace Ventura, Pet Detective, The Mask and Liar, Liar. By this stage, he was getting paid $20 million dollars per film!

Right Click and Save As to save to your computer

Do you understand the opportunity you have here to declare to the Universe a path you could potentially follow?

The one key is to feel GRATEFUL for the prosperity as if it has already manifested into your life. This check represents ABUNDANCE that is about to flow into your reality.

Now... Pay it Forward :)

The 24KaratMarketer Ezine is now 18 years old, and to celebrate, we are offering Solo ads at the LOW price of ONLY $18 each! Just visit the Ezine Ad Store to purchase yours!

So, grab yourself a coffee... sit down in your favorite chair... and read on (as well as put on your thinking caps... lol). This issue of The 24KaratMarketer Ezine talks about self-publishing and gives you some tips on how to do that!

As always, have a blessed and prosperous week! Blessed Be - and thank you for being such loyal subscribers!

Thank you for subscribing to The 24KaratMarketer Ezine

Connect with me
View Michelle Hoffmann's profile on LinkedIn



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  • ** FEATURE ARTICLE ~ Want to Submit an Article? Contact Us Here

    Where Social Media Is Headed in 2020

    By Susan Friesen

    Social Media Trends to Watch

    A social media marketing strategy is on the minds of many small business owners. And if it's not on yours, it should be!

    The major platforms like Facebook, Twitter, LinkedIn and Instagram battle for market shares by adjusting their business models to balance providing better returns for shareholders with improving the user experience.

    As these platforms develop, how you use them for your small business must change too.

    Let's look forward to some ways to promote your business on social media in 2020.

    Facebook

    More than 18 months later, the Federal Trade Commission has officially ruled that Cambridge Analytica deceived Facebook users. The company had harvested the personal data of millions of Facebook profiles without people's consent and then used it for political advertising purposes.

    While Cambridge Analytica went bankrupt soon after the scandal, Facebook is still working hard to tighten up its data access processes and convince people to trust in its new dedicated news platform.

    Facebook rolled out Facebook News to a subset of people in the US. That means that while you'll still see posts from family and friends in your main feed, Facebook News will post content from a team of journalists (employed by Facebook).

    This year, the company is also focusing on cryptocurrency and establishing its Facebook Pay feature. This could mean that your small business could soon incorporate on-platform selling into your account.

    While the Facebook Watch launch didn't go as expected (only 140 million people daily are watching the videos and shows, which sounds huge, but isn't compared to the platform's 1.6 billion daily actives overall). Still, it looks like Facebook is going to make another attempt in 2020, so let's see what that means for video marketing.

    What do these changes mean for your social media marketing strategy?

    We'll have to wait and see. The more proprietary content the company creates, the more marketers may be competing to stay visible.

    Twitter

    The company recently announced it would stop running political ads, and is updating its global privacy policy to give users more information about what data advertisers might receive.

    We're also wondering what the company's vice president of design and research, Dantley Davis, meant by his recent announcement around a series of changes that might come to the platform as early as next year.

    How will this affect how you promote your business on social media?

    You could have the ability to limit who retweets your tweet (which I can't see being a feature entrepreneurs would use much, we love our retweets!), and the ability to tweet something to a specific group based on their interests.

    Learn more about how to use Twitter hashtags.

    LinkedIn

    Since launching in 2003, LinkedIn has become the world's largest professional networking platform.

    Microsoft acquired the platform for $26.2 billion in 2016, and with access to Microsoft's resources, we've seen updated professional insights and more targeted ads.

    We've also seen LinkedIn groups make a comeback.

    A LinkedIn group lets your business create a discussion board related to your industry. This provides you with the opportunity to start a special interest group of like-minded people that's specific to your product, service and/or expertise.

    Groups also provide excellent visibility for your business, since each member who's a part of your group will have your logo showing in their profile. Group owners also now have the ability to post different types of media like images and videos, and immediate notifications enable real-time conversations.

    Executive Suite has over 300,000 members, and brings together executives with a web series, practical advice and discussion boards.

    What do LinkedIn Groups mean for your small business?

    Hopefully, a better way to foster a sense of community, find candidates for open positions and gain brand visibility to name a few.

    Instagram

    You may remember Instagram testing the removal of likes in several countries, including Australia, Japan, Italy and Ireland. Likes aren't gone-in the US and Canada you can still view the like count on your own photos and videos-just not posts from others.

    So where did this come from? Instagram, which is owned by Facebook, has long dealt with people using hacks and workarounds. These come mostly from bots and unscrupulous businesses that manipulate the app to make themselves or other users appear more popular than they actually are. So, this is an attempt to make Instagram more authentic.

    Instagram says "We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love."

    While many entrepreneurs and small businesses are good with this, influencers and video marketing agencies aren't.

    How can they show businesses how popular they are? How will they demonstrate engagement?

    But for the average small business owner who isn't buying likes or gaming the system with bots, this could be a good thing.

    If your social media marketing strategy includes engaging content and you're happy to focus on comments and increased followers, you'll be fine.

    While IGTV got off to a slow start, it's now considered one of the biggest social media trends out there. After Instagram announced earlier this year that Instagram would allow one minute previews of IGTV videos on the main Instagram feed, users (and companies) started taking notice.

    Unlike your other Instagram videos, IGTV videos can be 10-60 minutes long. This offers a great video marketing opportunity to do interviews, behind-the-scenes features and much more.

    Since we can now add landscape-orientated videos as well, I've been adding my Business Edge Show videos that have been getting a lot of traction.

    These are just a few of the changes you can expect to see across the major platforms this year. I'm sure there will be many more as the year goes by, as things are always changing!

    To effectively promote your business on social media in 2020, it's essential to not only understand social media trends, but to embrace them.

    If you're finding it a challenge to stay on top of social media, consider hiring an agency who can create strategies that will be specific to your social media needs and goals so you can focus on building your business.

    Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

    As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

    Visit http://www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

    Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293

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    3 Social Media Trends YOU Need to Know for 2020

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    THAT'S IT FOR TODAY... Have a great week!
    Until next time...

    An' it harm none, do what thou wilt!

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    Michelle Hoffmann
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