Today's Date:     
Publisher/Editor/Owner : Michelle Hoffmann  
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Issue Date: June 06, 2019 ~ Volume 18 Issue 16 ~ MONTHLY EZINE ADVERTISING SPECIAL : Click Here!
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** IN THIS ISSUE
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* Publishers' Notes
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* Top Feature Article: 4 Simple Steps to Improving Newsletter Click-Through Rates
** Famous Quotes
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** Middle Sponsor Ad
* This Week's Featured Video :Email Marketing Best Practices How To Increase Click Through Rate In Emails | #143
** Your Subscriber Ads
* Success Tips
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* Contact Information
** PUBLISHER'S NOTES
Hello Fellow Entrepreneur!

Thank you for being a part of our community! We wouldn't be here without you :).

Welcome :) In this issue, we will be talking about ways to get more click throughs from your newsletters!

But first... I have a gift for you. Read on :)...

Here's a MANIFESTING CHECK (from the bank of the Universe) for you to print out and carry in your purse or wallet. This is a powerful abundance ritual.

The story goes something like this....

Apparently, one night in 1990 when actor Jim Carrey was struggling to get any paid acting gigs, he felt inspired to write himself a check. In the "memo" or notation line he wrote: "for acting services rendered" and dated it for 1995. The check was for $10 million dollars. He placed the check in his wallet and carried it around with him. By 1995, Jim had manifested massive success with movies such as Ace Ventura, Pet Detective, The Mask and Liar, Liar. By this stage, he was getting paid $20 million dollars per film!

Right Click and Save As to save to your computer

Do you understand the opportunity you have here to declare to the Universe a path you could potentially follow?

The one key is to feel GRATEFUL for the prosperity as if it has already manifested into your life. This check represents ABUNDANCE that is about to flow into your reality.

Now... Pay it Forward :)

The 24KaratMarketer Ezine is now 18 years old, and to celebrate, we are offering Solo ads at the LOW price of ONLY $18 each! Just visit the Ezine Ad Store to purchase yours!

So, grab yourself a coffee... sit down in your favorite chair... and read on (as well as put on your thinking caps... lol). This issue of The 24KaratMarketer Ezine talks about self-publishing and gives you some tips on how to do that!

As always, have a blessed and prosperous week! Blessed Be - and thank you for being such loyal subscribers!

Thank you for subscribing to The 24KaratMarketer Ezine

Connect with me
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  • ** FEATURE ARTICLE ~ Want to Submit an Article? Contact Us Here

    4 Simple Steps to Improving Newsletter Click-Through Rates

    By Susan Friesen

    How to Engage Your Target Audience for More Clicks

    Newsletter marketing can be extremely effective and really grow your business, but it has to be done right.

    Bloated copy or an incoherent message are easy ways to torpedo your own potential to have users click through from the email.

    While Click-Through Rates (CTR) vary by industry, you can improve your chances of being at the top of your niche by following rules that have shown that, regardless of industry, they'll prompt users to click more.

    If you haven't reviewed your stats on your newsletters, it's a good time to do so. We reviewed various email marketing tools before, and if you use any of those, you have the numbers on your newsletters easily available to you.

    If you don't have those numbers, it's well worth looking at our post and upgrading to a better service.

    Take a look at these industry-by-industry newsletter averages and compare them to your stats. Are you at par with your industry, above or below the average?

    If you're above, you likely have a pretty good newsletter already. If you aren't seeing numbers like these then your newsletter structure likely needs to be overhauled.

    So what can you do to get those numbers up?

    Make sure you've got these all covered!

    1. Set a goal for every newsletter.

    Whether it's a sale or a webinar event announcement, make the point clear before you start. If you have more than one goal, create a hierarchy for your newsletter designers to adhere to.

    If you do them yourself, create the guide so you don't stray off course. By making this goal system you'll stay on topic and deliver your message without clutter.

    2. Write your email with your goal in mind.

    Write it out without any distractions and once done, put it away. After a few hours look at it again and refine it so it's more streamlined.

    Often when we start writing we include many elements that are actually unnecessary, and when it comes to email newsletters you want to be as clear and concise as possible.

    If you've got a link you want users to click on, then you have to make sure that goal is stated right at the start.

    3. Ensure there is value in your goal.

    What will users receive by clicking? If you haven't given them a good reason to click, then they likely won't. An announcement isn't as valuable as directing users towards a conversion funnel, so keep your goal(s) in mind when evaluating what's most effective.

    A new sale or webinar with a way for users to buy or sign up on your website warrants a quick, clear email that explains what your newsletter is about and the value the user will get if they click.

    4. Make it easy to click through!

    Don't hide your Call To Action (CTA) amongst a mountain of copy. Remember: most users tend to be on mobile devices, so if your newsletter copy and CTA are too small, you're throwing away potential leads/users.

    Always remember not to overcomplicate things. Make it clean, quick, and simple, and if you have value in what you've emailed your subscribers about, they will naturally click through on a large, prominent CTA.

    Many small business owners have difficulty with their newsletters and we've seen why. Before you attempt a revamp or even after you've drafted one, please get in touch with us.

    Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

    If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy http://amplifybusinessacademy.com/ is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

    Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293

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    Email Marketing Best Practices How To Increase Click Through Rate In Emails | #143

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    THAT'S IT FOR TODAY... Have a great week!
    Until next time...

    An' it harm none, do what thou wilt!

    Regards
    Michelle Hoffmann
    Publisher - The 24KaratMarketer Ezine
    http://free24karatmarketer.com

    Contact me here
    Phone: 715-426-0518
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    Email Me: webmistress [at] free24karatmarketer [dot] com
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    © 2015 ~ The 24KaratMarketer Ezine ~ *All Rights Reserved.*


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