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Hello Fellow Entrepreneur!
Thank you for being a part of our community! We wouldn't be here without you :).
Welcome :) In this issue, we will be talking about the importance that search engine optimization can make towards your success in Social Media Marketing!
But first... I have a gift for you. Read on :)...
Here's a MANIFESTING CHECK (from the bank of the Universe) for you to print out and carry in your purse or wallet. This is a powerful abundance ritual.
The story goes something like this....
Apparently, one night in 1990 when actor Jim Carrey was struggling to get any paid acting gigs, he felt inspired to write himself a check. In the "memo" or notation line he wrote: "for acting services rendered" and dated it for 1995. The check was for $10 million dollars. He placed the check in his wallet and carried it around with him. By 1995, Jim had manifested massive success with movies such as Ace Ventura, Pet Detective, The Mask and Liar, Liar. By this stage, he was getting paid $20 million dollars per film!
Do you understand the opportunity you have here to declare to the Universe a path you could potentially follow?
The one key is to feel GRATEFUL for the prosperity as if it has already manifested into your life. This check represents ABUNDANCE that is about to flow into your reality.
Now... Pay it Forward :)
The 24KaratMarketer Ezine is now 18 years old, and to celebrate, we are offering Solo ads at the LOW price of ONLY $18 each! Just visit the Ezine Ad Store to purchase yours!
So, grab yourself a coffee... sit down in your favorite chair... and read on (as well as put on your thinking caps... lol). This issue of The 24KaratMarketer Ezine talks about self-publishing and gives you some tips on how to do that!
As always, have a blessed and prosperous week! Blessed Be - and thank you for being such loyal subscribers!
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The universe of digital marketing is wide and varied, but the one factor that is dominating it is social media. Through online platforms, companies can reach a global pool of customers that are in billions. Any corporation that is not utilising this source is not only skipping on a fantastic growth window but a cash cow of profitability.
Be it mere PPC services or sharing content on social media, when a company utilises any platform, they spread awareness of their service or product. Furthermore, they indicate to search engines that the brand is reliable, valid and consistent. Let's take a look at how else social media affects an establishment, positively.
Get the customer engaged.
Marketing is about winning the attention of a person and then conveying your message. Social media is the easiest and ideal way of interacting with customers. It is the one path that allows for two-way communication at lightning speed. Catering to the wishes or interest of the patron is fast paced with online platforms. When more consumers are engaging with your brand, there is a bigger probability of conversion.
Get more customers aware.
Facebook, Twitter or Instagram are not just avenues to converse with current customers. They are pathways to reaching an added audience in real time. Unlike most other marketing stratagems, social media is a hassle-free way to enhance the visibility of a brand. Just a few hours every seven days has shown, in more than 90% of companies, a greater awareness of product or service in customers.
The gist is to create all social media profiles, use them regularly and begin networking to generate a wide audience
Make customers more loyal.
Without a shadow of a doubt, the one benefit social media has for customers is the ease with which they can find brands. The convenience of connecting heightens user experience and benefits the company. How? A patron becomes loyal to a brand when they receive satisfaction. When a customer is able to communicate with the corporation within minutes of facing an issue or wanting to know more about a product through social presence, it ups satisfaction. This, in turn, leads to brand loyalty.
Gain understanding of the marketplace.
The reason social media is considered the MVP of digital marketing is not that it gives brands the freedom to introduce their products to a broader audience but because it offers a comprehension of the marketplace. When a company is able to talk with their patrons through online avenues directly, they get to know precisely what is needed.
Over and above, a brand can observe the online activities of consumer and get to know their opinions and interests. This would not be possible without pages and handles on social media. Think of social media as a research tool which can be employed to know the demographics when the brand following becomes large.
Be more economical.
Advertising, in the traditional sense, is not an inexpensive strategy. But promoting through social media marketing is hugely cost-effective.
Creating an account on any platform is free.
Developing a brand through your own handle costs zilch.
Even paid advertising is dirt cheap on social media.
To top the cake with a cherry, a company can invest the smallest amount and get a high rate of return. Significantly raising conversion rates is not hard with social media adverts, you need a little capital and the right time.
Gain a brand voice.
Through an online platform, a brand can create a voice that speaks directly to patrons and generates a healthy brand image. When a customer receives a tailored reply to their query on social, instead of a cookie cutter reply, they appreciate it more. It shows that the company values the consumer enough to take the effort to write a personal response. A brand voice, therefore, allows for effective communication, networking and healthier satisfaction in clients.
Become an authority.
Every time a small or big business posts an original content on social media or each time, they resolve a question posed by a customer, they establish authority. As more and more original posts go up and resolutions occur, in the eyes of the patron, the brand becomes an expert on the subject or topic. Just like satisfaction and loyalty affect the bottom line of an organisation, authority touches it too. Why? Because it leaves an optimistic picture in the mind of the consumer. It makes them more probable of buying a product and talking about it to other potential customers.
A Succinct Layout
No marketing guru or entrepreneur can deny that media is a magic wand. It creates miracles for budding and established businesses. When you post consistently, the benefits the trade accrues are:
improved brand loyalty
healthier customer satisfaction
Remember, chances are the competing businesses is already exploiting social marketing to reach probable patrons. Don't miss out on the opportunity.
As one of the best seo companies in Chennai, Digital SEO, puts in the last two cents - social media marketing increases traffic to your website. For example, when we create content for your handles, we give your viewers more reason to click through to the site. Moreover, the more quality content we post for you on the platforms, the more inbound traffic you gain. This leads to higher possibilities for converting a potential patron to buying consumer.
Don't take our word for it. Take a look at our brand reputation management services to know how we assist companies. Or we'd be happy to chat and explain how our SMO services work.
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