Today's Date:     
Publisher/Editor/Owner : Michelle Hoffmann  
Visit Our Ezine Blog
Issue Date: August 09, 2018 ~ Volume 17 Issue 27 ~ MONTHLY EZINE ADVERTISING SPECIAL : Click Here!
Advertise With Us!

** TOP SPONSOR AD ~ Order Yours : Click Here!
** Top Sponsor Ad
* Publishers' Notes
** Advertise in Multiple Ezines
* Top Feature Article: How to Create a Successful Crowd Funding Campaign That Will Get You the Money and Investors You Need
** Famous Quotes
* Ezine Ad Swap
** Middle Sponsor Ad
* This Week's Featured Video : How Indiegogo Works
** Your Subscriber Ads
* Bottom Feature Article: Kickstarter Vs Indiegogo: Which One to Choose?
** Bottom Sponsor Ad
* Contact Information
Hello Fellow Entrepreneur!

Thank you for being a part of our community! We wouldn't be here without you :).

Welcome ! :) This week's issue of your favorite ezine has arrived! In this issue, we will be talking about the Indiegogo CrowdFunding platform and how it works!

So, grab yourself a coffee... sit down in your favorite chair... and read on (as well as put on your thinking caps... lol). This issue of The 24KaratMarketer Ezine will become your blueprint to starting your own profitable home business!

Did you want even MORE information, downloads and resources? Upgrade to our PRO membership and become a MASTER INTERNET MARKETER for a minimal $10.00 a year and gain access to thousands of dollars worth of invaluable tools and information! You will find the link to this on the website sidebar.

As always, have a blessed and prosperous week! Blessed Be - and thank you for being such loyal subscribers!

Thank you for subscribing to The 24KaratMarketer Ezine

Connect with me
View Michelle Hoffmann's profile on LinkedIn


  • My Wizard Ads
  • EssentialTeam Ezine Ad Coop
  • Ezines R Us
  • ** FEATURE ARTICLE ~ Want to Submit an Article? Contact Us Here

    How to Create a Successful Crowd Funding Campaign That Will Get You the Money and Investors You Need

    By Scott W Cook

    Wouldn't it be great to be able to raise the money you need to launch that new product or service? Imagine what you could do with your vision if you only had the capital to actually make it a reality. Thankfully, for entrepreneurs, there is a solution that has only recently come onto the scene and that is changing the face of business today.

    Crowd Funding is one of the most innovative and powerful tools to ever become available to small business people. It allows you to raise small or even fairly substantial sums from everyday people like you and the best part is, the Securities and Exchange Commission has given it their blessing.

    What is Crowd Funding?

    In brief, Crowd Funding allows entrepreneurs to raise up to $1 million per year in seed capital from what are known as "unaccredited" investors. These are just regular working people who make below a certain income and who have a limited amount of funds to invest. Because of Crowd Funding, the average person is now allowed to invest several thousand dollars of their own money into startup businesses where before, this opportunity was very limited.

    How does Crowd Funding work?

    When you want to raise money for your project, you go to a Crowd Funding portal such as Kickstarter or Indiegogo and create a campaign. These sites provide guidelines and tell you about all the information you need to prepare to make your campaign legal and above board. Once your plan and financial documents are in place, you can then promote your campaign. People will find you through a variety of ways and on the portal itself. Investor members of your chosen CF portal can invest their money and when your investment amount is reached, the portal releases the funds to you and you're off.

    How does it REALLY work?

    It's not quite as simple as the last section makes it seem. Aside from the legal information that you have to put together, there is the matter of getting your Crowd interested and excited enough to give you their money.

    The legal documents are easy. Easy in the sense that what is needed is laid out for you and you only have to gather the information and fill out the forms. It's the second part of Crowd Funding that is really vital and more difficult.

    You must entice the people checking you out to buy in. How is this done? The way it's always done, with compelling, interesting and professional copywriting. Of course, the copywriting part is the core. It will make all the steps more effective. Let's now examine a few points that you can focus on to drive a successful CF campaign.

    1. Give them a reason - No matter what you do in life, or in Crowd Funding, one of the most important things to remember is that people will only do something for you if you offer them a compelling why. So, in every piece of information you create, from your CF portal page to your Facebook page, from your website to your press releases and your YouTube videos, present yourself and your idea in a way that both gets the potential investor excited and provides them with a good reason to give you their money.
    2. Think about it from their point of view - Going along with point 1, what would make you want to invest $100 or $1,000 in a stranger's idea? Is it the 10% return? Is it the opportunity to be a part of something new? Is it the potential future earnings? In fact, it should be all of this and more. Whenever you attempt to communicate with others, do so from their perspective and you'll see far better results.
    3. Be aggressive - Don't just set up your Indiegogo page and sit back and wait for them to pour the dollars into your coffers. You must reach out and draw them in. This is done with marketing through the web. You can write press releases, create a website, write articles, blogs and forum posts and of course, create a short and compelling YouTube video. As with any business, the go-getters win.
    4. Pay attention to detail - Don't let the fact that this one is at the bottom of the list fool you. It's critical. Make sure that before you offer a Crowd Funding opportunity that you've got all your ducks in a row. You should have a good idea of how things will go once you're funded and how the investors will get their money back. But there is another somewhat hidden point here. When you decide on the amount of money you need, build in those extra costs such as the portal's fees, reserves and marketing budget. One of the biggest killers of any business is being under-funded. When it comes to Crowd Funding, this is especially true. You are, after all, the steward of someone else's money, so the details matter.

    A full course on successful Crowd Funding would really fill an entire book. The purpose of this article was to give you a broad idea of how to proceed with a Crowd Funding campaign. There's a lot to it and the best advice that you can get is to secure assistance on those parts of the campaign that you may not be good at. This might mean hiring a professional copywriter, a website designer, a video editor or even an accountant. The point is that in order to succeed, you have to really create a well-rounded opportunity. Crowd Funding is rapidly growing in popularity and there is a lot of competition out there. If you want their dollars, you're going to have to stand out.


    About The Author

    Scott's long experience with business development and his professional copywriting skills can provide the fuel that skyrockets your next Crowd Funding campaign.† Not only does he understand from personal experience how to build a business, but he also happens to know the SEC Regulation CF rules inside and out.† This blend of experience, skill and the ability to create information that will sell will vastly increase your chances of success.† Come and visit his company website to learn more and see how Scott and his firm have helped others.

    Article Source:

       more Quotes
    ** EZINE AD SWAP - MORE GREAT EZINES! ~ Publishers want to swap ads? ~ Contact Support here

    Free subscription, new contest, free weekly ads, resources,
    tools, articles, tips, advertising, e-books, software, links, ect.
    Gifts with free sign up! NEW CONTEST!

    Want an ezine with a personal touch?
    Free advertising, free downline builders, free
    links to website traffic. Earn multiple streams
    of income from free marketing programs.
    All that and more when you join free. Get
    tools and tips to achieve online success.
    Sign up today and receive a free classified ad.
    Affordable advertising rates too.

    ** MIDDLE SPONSOR AD ~ Order Yours

    Hacking Kickstarter, Indiegogo: How to Raise Big Bucks in 30 Days: Secrets to Running a Successful Crowdfunding Campaign on a Budget (2017 Edition)

    ** Featured Video ~ Got a video you want featured? Choose 'Submit Video' to get the video embed code to me!

    How Indiegogo Works

    ** MyWizardAds SOLO Ad Advertising ~ 6 Line No Sub Ezine Ads ~ Premium and Super Ad Packs ~ MY WIZARD ADS

    Help Families Adopt Children. When you purchase jewelry, clothes, fragrances or anything else from my page, I will donate a portion of the proceeds to Help Us Adopt. You can make a difference in a kid's life. Click Here

    ** YOUR AD TO 1,500,000+ GENUINE EZINE READERS! ~ 2 Bux an Ad Ezine Advertising

    Download an E-BOOK that shows you how to really make money with cryptocurrencies this year. Itís Making ordinary Americans rich. Visit this web site...

    Fantastic New E Book My Marriage Miracle. This is a must read for all married couples and any couples contemplating marriage. Check it out here: Thanks, Clayton

    ** SECOND FEATURE ARTICLE ~ Want to Submit an Article? Contact Us Here

    Kickstarter Vs Indiegogo: Which One to Choose?

    By Narek Vardanyan


    So the chances are you've heard about Kickstarter. You probably have a pretty good handle on the basic pros and cons of this platform as well, but in the interests of being thorough, let's cover our bases and start at the beginning.

    Today, crowdfunding is mostly synonymous with Kickstarter. It's the biggest crowdfunding platform there is. It's also got a bunch of metrics that are happy to sing its praises: Kickstarter campaigns have already raised over US$2bln. It's hosted 95,000 successful projects, has a total of 9.7million backers - of which one-third support multiple campaigns. Over 100 (132 actually) have broken the US$1 million mark. A further 2355 campaigns have raised over US$100k. Need I go on?

    This crowdfunding Goliath boasts 15 campaign categories. The film and video, music and publishing categories are the most popular (you'll find the majority of campaigns registered in one of these), but it's the games, technology and design categories that really excite backers. These last three are the most funded groups on the site (as a side note, Wednesday afternoon is the time when most backers put their hands in their pockets).

    Impressed yet? Well, you might be a little less so when you learn that all those impressive stats only account for 36.69% of Kickstarter campaigners. The rest (over 60%) fail to achieve their goals.

    But don't get disheartened, Kickstarter still has a few aces up its sleeve. With a reputation for launching whacky, innovative and down right marvelous ideas, Kickstarter gets a fair bit of coverage from the media and bloggers. One well placed article could win you a place in that top 37%.


    Initially focused exclusively on independent films (hence the name) Indiegogo started accepting projects from any category a year after its launch. Established to provide more opportunities to backers than Kickstarter, Indiegogo is usually perceived as a less strict platform. It is available in over 200 countries and provides more categories (24 vs Kickstarter's 15). It also gives backers control over whether they want fixed (all or nothing) or flexible (creator gets whatever amount they collect) models.

    It might not be winning in the PR stakes, but Indiegogo certainly has more campaigns than Kickstarter. At any given point it has around 10,000 live campaigns (Kickstarter has 6,000) and hosts an average of 260 new campaigns every day. It also isn't all that fussed with metrics (you'll struggle to find the kind of statistical data Kickstarter is happy to publish), but you will come across the odd estimate or three.

    If Kickstarter reckons around 37% of its campaigners are successful, then the digital world puts Indiegogo's success rate somewhere between 8-9%. It sounds terrible, but it does have a few other things going for it. Its flexible funding scheme allows you to get the funding without necessarily reaching your goals, plus our successful Indiegogo campaigners also tell us that the customer support is second to none (not something Kickstarter campaigners tend to agree with). Add to that the fact that pledges are non-refundable, so the creator knows exactly how much they've raised (Kickstarter campaigns tend to drop 5-7% of backers - more on this later), and Indiegogo starts to look like a very attractive option.

    It's also worth noting that the culture of the different crowdfunding platforms varies somewhat, so it's important to clearly understand your audience. If they're more likely to opt for one platform over another, then you need to take that into consideration. Familiarity breeds confidence, and makes visitors more open to pledging.

    So how do you know which platform is likely to be a better match for your audience? Generally speaking, you'll tend to find more artists, musicians, filmmakers, geeks and techy gadget makers on Kickstarter. You'll see more small businesses, controversial ideas, NGOs and mass manufacturing at Indiegogo.

    The demographics between the platforms also vary. Indiegogo has a more female friendly audience and gets more traffic from Facebook than Kickstarter.

    So, before your decide which platform to choose, carefully examine you project's category, marketing strategy, costs, appropriate funding schemes and goals.

    Important to know


    About The Author

    Remember that the platform will not do the job alone and you have to put the work in if you want to be successful. Explore our Blog to find out how.

    Article Source:

    ** BOTTOM SPONSOR AD Advertise Here
    Learn the story behind "Hemp Oil Infused Homemade Soy Candles" and help us meet our goal of helping to educate the world about the benefits of Hemp, and doing our part to help the planet! Visit our @indiegogo Campaign Today!

    All Natural Organic Candles hand made with Soy and infused with Hemp Oil

    Invite 5 friends to our @indiegogo campaign who also donate and you will receive a free 5 pack of candles! $120 value!

    THAT'S IT FOR TODAY... Have a great week!
    Until next time...

    An' it harm none, do what thou wilt!

    Michelle Hoffmann
    Publisher - The 24KaratMarketer Ezine

    Contact me here
    Phone: 715-426-0518
    Office Hours: 10am - 3 pm CST
    Email Me: webmistress [at] free24karatmarketer [dot] com
    Any person reporting alleged s.pam to any person, persons,
    or entities without physical proof of said claim is guilty of both
    fraud and a civil crime and may be pursued and prosecuted to
    the fullest extent of the law. Further, should the said
    allegation result in any interruption of normal business activity
    of the company and/or result in loss of income and/or result in
    unnecessary expenses, a civil suit will be brought against the
    complaintant for restitution.
    © 2015 ~ The 24KaratMarketer Ezine ~ *All Rights Reserved.*

    Start Collecting Bitcoin Today!

    Ebates Coupons and Cash Back

    Archived issues of The 24KaratMarketer Ezine


    Advertise here

    ** SUBSCRIBER EZINE ADS ~ Submit Yours Here! ~ Click Here

    Let your food be your medicine, and Your medicine your food Natural vitamins and nutritional supplements Reasonable prices Free shipping for purchases of$100 and over. Click Here

    Hits Monkey is a Powerful Viral Traffic Generation Machine that sends your site to thousands, or even millions of real people! Click Here

    [ Run Your 5 Solo Ads For ONE Full Year ] Promote Affiliate Links - Change ANYTIME We'll Rotate YOUR Solo Ads FOR 5 Websites On Our HUGE Network of member lists, subscriber lists and high traffic site lists OVER 1.2 MILLION Subscribers. ONE FULL Year - Change Anytime - Weekly Stats eMailed Click Here

    Hi Guys, I love it when I hear about a great idea that really works. I just found an amazing new way to get free leads on a daily basis. (and it works like crazy) Seriously, you HAVE to see this!Click Here

    Partner With An Internet Millionaire While He Teaches You How To Be Successful In Online Marketing Click Here

    Everything You Need to Know to Dominate Your Niche! Watch this Video! Click Here

    Do It Yourself Advertising Design Made Simple. Adkreator is an easy to use yet very powerful do it yourself banner/ad creating service. It's so easy to use even the most design clumsy users can be creating professional designs. Click Here

    Adkreator is an easy to use yet very powerful do it yourself banner/ad creating service. It's so easy to use even the most design clumsy users can be creating professional designs without a nervous break down. Sign Up for more info. Click Here!

    Finally, Turn Your Money-Sucking Website into a Cash Machine... Who Else Wants a Step-by-Step Guide to Start Making $300, $500, or More Per Week Online... Without Spending Big Bucks on Another Complex Internet Marketing Product or Wasting a Single Penny on Google Ad Words Click Here!

    Today's Deals New deals. Every day. Shop our Deal of the Day, Lightning Deals and more daily deals and limited-time sales. Click Here

    Play In Every Florida Lotto. Powerball & Mega Millions. Get Paid Each Month. Even If You Never Win. Earn Huge Sums of Money. Click Here

    Who Wants $20? (USA Only) Click here: Click Here

    Learn How To Make Beers and Wines So Incredibly Flavoursome & Delightful That No-One Can Resist Having A Second - Right From The Comfort Of Your Own Home! Click Here

    Don't become an MLM pariah, Learn how to have your warm market begging you to sell to them! Click Here

    The Ebook Business Start-Up Package! Make money with your OWN ebook business! Resell them, make your own products with them, or give them away as free bonuses! Only $5.99! Grab YOUR Copy NOW! Click Here

    MyPoints - Earn rewards for shopping online and more!
    My Points

    You Can Get Free Gift Cards For Shopping, Searching and Discovering What's Online at
    Join Swagbucks!

    Submit Here

    Remember... ONE 5 line ad per person per week

    Become a

    Upgrade and Receive:
    • $1000s in Downloads; pdfs, ebooks, etc.
    • Free Monthly Solo Ad
    • Free Weekly Classified Ad
    • Resources
    • Much More!
    • TOTAL PACKAGE VALUE: $7789.20 a month...

      NOW ONLY $10.00 a month!

      Upgrade Here

    + Add2It: Click Here
    + ClixTrac: Click Here
    + CloakEasy: Click Here
    + ParadoxCash: Click Here
    + ProfitRally: Click Here
    + ProTrackerPlus: Click Here
    + TinyURL: Click Here
    + ViralUrl: Click Here

    The First - And Only - Book About Ad Tracking: The Definitive Guide - And It's Free!
    Click Here

    Most safelists and traffic exchanges offer their own ad tracking services as well.


    Art Prints
    Michelle Hoffmann, EzineArticles Basic PLUS Author

    As Featured On Best Ezines - The 24KaratMarketer Ezine
    The Eclectic Entrepreneur
    Dark Chocolate Heaven
    The eBookStore
    Distorted View Photography
    Mystic Waters New Age Shoppe
    Get The Skinny On Fat
    Free Work At Home Ezine

    Submit your website to 20 Search Engines - FREE with ineedhits!