Tips & Tricks to Follow While Making Your Event Live on Social Media
By Vinay Savla
We all know that picture is worth a thousand words. You can imagine what level of excitement is created by the live videos posted on different social media platforms. For business organizations, social media live streaming is of great use to get exposure in the global markets. Every brand has some of the other human value to depict. Social media marketing companies offer the tricks to efficiently streaming live videos to strengthen the brands concerning their marketing and representation. There are specific ideas which you need to implement while you are making your event live on social media to get active audience engagement and a significant viewership. These tricks are mentioned below:
> Promotion before the broadcast is mandatory- Any content we post is assumed to be followed by promotion. Videos, in fact, need more promotional efforts to generate excitement among the minds of the audience through sneak peaks. Thanks to the social media! Social networking platforms allow you to conduct social media campaigns or paid promotions through which you can create a hype of your proposed live stream. You can accurately target your potential customers or communities. You can promote your event on a daily basis creating a fresh update about it to offer it to the audience. You can quickly highlight the feature of your event through promotional posts.
> Track the metrics- One of the most beneficial aspects of using social media for business is that you can always organize the tasks and measure the performance with the help of a single tool. Many social media platforms allow you to track your output with the support of analytics which helps you keep a focus on the loopholes. You can operate more efficiently if you know your strengths and weaknesses. You can find the right set of audience for your event through such measurement methods and can focus more on them for sending invitations for your future event.
> Define the formats- While you are thinking about making your live event, finalize the time and date schedule well in advance. Take into account the trends in social media services. Think how you are going to shoot and when you are streaming it. You also need to decide the video type; for instance a product review, interview-based video, promotional video, etc. It is because, shooting techniques, camera set up and other device requirements change according to the type. Behind the scenes chat with the audience, raw footage has to be captured to sustain the informal perspective in the entire video. In whatever format you are rendering your video, you should first test run it on the proposed social media platform to verify everything is fine.
> Keep it interactive- Being live means keeping everything dynamic and active. Your video should have a communicative essence which will retain the interest of the audience. At the moment, you can speak with your audience like promos on the streets, instant feedback program, Q & A sessions, informal chats, etc. You can also host social media contests, quiz or campaigns to excite the audience about your live video. Comments, share, and likes are the ways you need to make your video viral across the world. The more your live social media presence is discussed, the more your video will keep trending.
> Strengthen your brand- Personalizing the brand is no more a new phenomenon on a social media. While individuals are interested in portraying their online presence, a personal brand is indeed more than a typeface or a color scheme. You need to define how the customers can relate to your company. While you are broadcasting a live video, you should make sure that audience can feel the closeness to the brand. With stunning visuals and most captivating message, you need to reinforce the trust in their minds that the brand belongs to them. Your video content has to be more realistic and genuine so that the brand value increases.
> Be responsive- As mentioned earlier, you need to make an informative video. Also, reactions and comments on your social media stream are a part of the entire process, and hence you need to be active while responding to them. When you are responding to all their questions personally, it helps to create two-way conversations which eventually builds relationships. You can also address the responses live which allows creating a better audience engagement. In this way, other people can exchange their knowledge and opinions about the event. Your event becomes responsive to more strong interactions.
> Focus on your presence- The audiovisual content you are presenting through the social media live feed has to be favorable to the target audience. You have to directly connect with your audience and interact with them through a video. It should appeal the viewers so that they would like it. Remember, the way you present your brand or a product creates everlasting impact and relation with the viewers. Promotional message ha to be subtle and its utility from customers has to be detailed. You should make creative and engaging content to draw the maximum attention of the people.
Be more active on social media if you are planning for a live social stream. It is because you continuously have to explore the followers and interest groups who would like to participate in your live event to make it viral. Live streaming the videos is a popular trend across almost all major social media platforms which companies can leverage in a significant way if utilized correctly.
About The Author
Mr. Vinay Savla
He is one of the most talented and experienced in consulting on all types of streaming and webcast solutions for diversified industries. Leading the Client Servicing Dept. of 24 Frames Digital's, his innovative solutions and thorough expertise in technical assistance please the clients with utmost gratification. Energetic and proficient young blood in his team is adhered to accomplish challenging projects.
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