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Private Label Rights versus Resell Rights... Who Wins?
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Hello Fellow Entrepreneur!
Thank you for being a part of our community! We wouldn't be here without you :). This week's issue of your favorite ezine has arrived! In this issue, again, we are going to talk about the differences between Resale Rights and Private Label Rights.
We have also decided that we are no longer going to be offering the weekly free download... from now on, the free downloads will be a PRO bonus, and they will be monthly. This gives more of an incentive to upgrade, and keeps the downloads more valuable - not everyone can get them :). So, if you look forward to getting the free downloads, then I would suggest (maybe?) upgrading? :) Just a thought. lol
So, grab yourself a coffee... sit down in your favorite chair... and read on. This issue of The 24KaratMarketer Ezine will become your blueprint to starting your own profitable home business!
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Digital entrepreneurs as a group are short on time. Keeping up with every facet of doing business in the online marketplace is definitely a full-time job, despite what many promoters of "get-rich-quick" schemes would have you believe.
One effective method many internet marketers use to produce products or content for their websites is to incorporate the use of resale rights (RR), master resale rights (MRR), and private label rights (PLR) products into their businesses.
Use of RR, MRR and PLR products is an effective and time-saving strategy if done correctly. In effect, the marketer is outsourcing the preparation of the product or website content.
The most common problem that arises for internet marketers who use RR, MRR and/or PLR products is not understanding what they may - and may not - do with those products.
Many marketers mistakenly believe that when they purchase these products they are then free to do whatever they want with them.
To begin, it is important to understand that the creator of the content or product owns all the rights to that product in the beginning. The creator may license some or all of the rights to that product to others, if he or she chooses to do so. A license is nothing more than the granting of certain "permissions" with respect to the product.
There are four broad categories of rights which the creator of the product may license to others:
Private use rights
Resale rights (RR)
Master resale rights (MRR)
Private label rights (PLR)
Private Use Rights: if the content owner transfers only private use rights, the purchaser may only use the product for his or her own personal use. The purchaser does not have the right to alter the product or to make further transfers of it by sale or by free distribution of any kind.
Resale Rights: If the owner transfers resale rights to the purchaser, then the purchaser is licensed to resell the product, but not to alter it, add their own name to it, or transfer anything other than private use rights to other people.
Master Resale Rights: If the owner transfers MRR, the purchaser acquires a bundle of rights defined by the license, which typically includes the same rights as with RR products, plus the right to transfer those rights to others. So, if you own MRR you are licensed to transfer resale rights to others.
Private Label Rights: PLR is the broadest bundle of rights transferred by a product owner. With PLR, the purchaser often receives the same rights as with MRR plus the rights to add the purchaser's name as the product creator and to alter the content of the product.
It is important to remember with all of these arrangements that the original owner is not technically "selling" the product. A "license" is being granted to use the product in whatever way the license agreement delineates.
That being the case, one must always read the license agreement carefully to determine the permissible uses of the product under the license. The foregoing definitions are general guidelines, but the license agreement may alter them and will be the ultimate legal authority if a dispute arises.
ABOUT THE AUTHOR
Robert L. "Bob" Page is a licensed attorney with an undergraduate degree in electrical engineering. He is the author of the Kindle Book, Starting a Business: How Not To Get Sued By the FTC and he operates Affiliate Business Advisor, a website providing guidance to digital entrepreneurs.
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Private Label Rights versus Resell Rights... Who Wins?
Attorney Phil Craig, of http://www.MaximumPLR.com discusses the key differences between private label right and resell right products.
If you are interested in building an online business to get out of the daily 9 to 5 grind, then this video is for you. The most cost-effective road to success is become an instant author by using private label rights products.
Purchasing private label rights allows you to market and sell the items (such as videos or e-books) as your own. You get to produce and to sell products without the cost and time producing those products yourself.
However, resell right products may take you down the wrong path. Check out the video and see why.
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