February 26, 2015
Publisher/Editor/Owner : Michelle Hoffmann  
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Hello Fellow Entrepreneur!

Thank you for being a part of our community! We wouldn't be here without you :). This week's issue of your favorite ezine has arrived! In this issue, we list all articles that were featured on our blog over the past week as well as a couple of new articles. We also have links to various websites that we have found to be very resourceful and valuable.

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    Write Emails That People Actually Want To Read!

    By Richard B Jagger

    One of the biggest challenges that many marketers face, is actually getting subscribers to open and read their emails. Marketers have had to become more savvy to ensure their emails reach their niche. Here in this article, I'm going to show you some of the more common methods you can start to use:-

    Develop Short & Catchy Subject Lines - one of the best ways to improve your "open and read Rate" is to develop catchy and creative subject lines for all of your emails. A lot of people often decide whether or not to open an email message based on the subject line alone, so making it interesting and maybe even thought provoking, can be a perfect strategy to increasing the percentage of emails which are actually read. You can try to put in some numbers and facts in your subjects but also make sure they are short, non-formal and most importantly concise and straight to the point.

    Optimize Your Mailing List - secondly, it is important to always send out your email messages to people who actually care. There is no value in sending loads of emails to lots of people who perhaps have no idea who you are.

    Therefore, when you are developing the mailing list always target potential subscribers that may have some interest in your business or the products it offers. Additionally, try to refresh and improve your mailing list so that every time your email goes out, someone, somewhere is expecting it.

    Know the right time to hit send - well, email marketing has since been automated with a broad diversity of software but you can still schedule your emails so that they are sent at specific time frames. It is important to first of all understand at what time your target audiences check out their inbox.

    Ideally, people would normally check their inboxes at mid-morning and as such sending your messages at this time can be a great way to improve your open and read rates. However, this is not definite and it's crucial that you adapt to your own target audience and understand when they check their inboxes and at what frequency so that you can schedule your email marketing campaign to meet their needs.

    Email marketing is a great tool to maintain customer loyalty and improve overall sales. The above three tips should help you improve your "open and read rates" with no hassle at all.


    Richard Jagger is the owner of List Building Empire and is one of the UK's leading experts on List Building. To learn more about starting, growing and monetizing your own email list, visit:- http://listbuildingempire.com/ today!

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    The Importance Of Environment In Wealth Creation
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    Have a great week!
    Until next time...

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    Michelle Hoffmann
    Publisher - The 24KaratMarketer Ezine

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