Thank you for being a part of our community! This week's issue of your favorite ezine has arrived! In this issue, we list all articles that were featured on our blog over the past week as well as a couple of new articles. We also have links to various websites that we have found to be very resourceful and valuable.
This week we are going to focus on Video Marketing. Learn how to use video in your marketing efforts to make yourself a noted expert in your niche.
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As always, have a blessed and fruitful week! Blessed Be - and thank you for being such loyal subscribers!
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In case you missed them... here's the rundown of last week's blog posts:
More than a simple screen recorder, Camtasia gives you the tools you need to truly customize and edit your videos. Record on-screen activity, add imported media, create interactive content, and share high-quality, HD videos that your viewers can watch anytime, on nearly any device. Camtasia Studio 8
The First Step to Ranking Your Videos on Google and YouTube
By Kai Kauai
I think it goes without saying that you should always create video content with a purpose that serves your viewer. However, if you would like your content to also be relevant to the search engines then you must consider optimizing your video title and description. Forgive the pun, but Keywords are the Key words to consider when optimizing your video titles and description so that your video outranks your competition.
KEYWORDS ARE THE MOST BORING, YET ESSENTIAL ELEMENTS TO YOUR VIDEO CONTENT
Unless you are an SEO expert, you are probably not used to searching out keywords that will help the search engines see your content as relevant. Luckily for you and I, there is software available to help us search out the keywords that will help boost our video content. Consider these four instances where keywords will help boost your video ranking:
The video file name should be named your keywords before you upload it
Your keywords should be used in your video - I know that sounds like a no-brainer, but if you don't use them as part of your content, you are misleading your viewers.
Use the keywords or keyword phrase in the video title
Use the keyword(s) in the first line of the video description and throughout the rest of the video description.
HOW TO FIND THE RIGHT KEYWORDS AND HOW TO OPTIMIZE THEM FOR RANKING
Once you have identified the purpose and the content of your video, prior to recording it, go to Google and YouTube and type in the keywords that you think best describe your content. For example, if you were making a video on how to set-up a garden box in your backyard then you could search on "garden boxes" or "How to build a garden box."
When using Google pay attention to how many videos, if any, return on your keyword search. If there are less than three videos on the front page of Google, the keywords you have chosen are very competitive. The good news is, YouTube is the third most frequently used website for content searches behind Google and Facebook. Google purchased YouTube which also lends authority to videos uploaded to YouTube.
When typing your keywords into YouTube, pay attention to the amount of results and, once you have uploaded your video, on what page your video can be found. When trying to optimize your title for keywords, it will be easier to rank videos which produce 20,000 results or less. Also, look at the content of the videos that rank highest and make sure that your content is equal to or better than what is provided. When you're starting out you may want to get some practice with keyword usage by posting and trying to rank videos for keywords that have less than 6,000 results.
None of the videos ranking on the first page of Google or YouTube will matter if no one is searching for the keywords you have chosen. The reason I suggest you target 20,000 results is because there seems to be a better correlation of viewers to results than there are when the results are less than 20,000. People are actually looking for information on the keywords that return 20,000 results or more. Obviously the larger the pool of results, the harder it is to rank your video.
WHAT IS LSI AND WHY DO I CARE
A final thought on keywords leads to the discussion of LSI or Latent Semantic Indexing. LSI is just a fancy term for the relevance of related terms. For example, if you type "baby shower" into a Bing or Google search, both search engines are going to do their best to get you the most relevant search results. Trying a phrase like, "Best Baby Shower ideas," gives a more targeted or focused search engine result. To provide favorable LSI for your keywords you might name your video, "3 Fun Ideas for Your Best Friend's Baby Shower." If your content is congruent with the search terms or keywords, on which it is built, the search engines will find your content favorable and rank it higher. Higher rankings in the search engines for a particular keyword phrase means more eyes on your content and I think we can all recognize the benefit of that.
Sometimes just optimizing your video and content to the keyword phrase you are targeting can be what ranks your video higher in the search results on YouTube. Spending a little time researching the keywords that are congruent with your content and visiting your competitors will give you valuable analysis for how you can get higher rankings.
ABOUT THE AUTHOR
Learn more on video marketing and how to generate leads for your business using video at www.thedreambigbiz.com
Because the use of broadband to connect to the internet is becoming more and more popular, video advertising is becoming the way to go. More and more advertisers are choosing to use video in their marketing strategies. As the online environment becomes increasingly ad-cluttered, these video ads are more apt to catch prospective buyers' attention.
Although viideo can cost much more to implement than standard banners because they involve a lot more work to produce, if they achieve a greater response rate, then they may well be worth the cost.
In order to maximize the effect of online video, advertisers must carefully consider where they are using it. Video used on the internet must be informative and cater towards communicating with the user. Television based video should be geared more toward entertainment.
Right now, video is being used to incorporate audio-visual content into embedded formats such as banners that already exists or into pop-ups or pop-unders. However, like everything else in life, this has both positive and negative connotations.
While pop-ups or pop-unders can potentially reach a much larger audience, internet surfers are much less likely to be interested in them and it could potentially kill any chances the publisher had of selling anything. Think about it, how would you like to go to the grocery store to do your weekly shopping and have a car salesman jump in front of you trying to sell you a car everytime you went there?
A better way to get consumers interested in a product is to use a cached or streaming video. This can be done by placing the video on a specifically designed website. However, if this does not generate a viral outcome, it will not reach a large audience.
Another way to distribute your video that will reach more people, is to capitalize on the use of email. The viral impact of your video will be much better because it will reach more people, compared to hosting it on a website. This is also much more cost effective, especially if you don't have a website.
Once you've created your video and are ready to distribute it online, you must make sure that the file size is not too great and the format it comes in is a popular one. If the viral video is formatted for a type of software that not many people use, then you can not expect a wide distribution of your video.
Video is most effectively viralized by the simple sending of the file as a free gift or, if you do have a website, having a free download of your video.
Remember, the more people that see your video, the more prospective buyers you will reach. The more prospective buyers you reach, the more sales you will make and the more sales you make, the more income you will produce.
Michelle A. Hoffmann is a Work at Home mother of 4, writer, website designer,internet marketer,ezine editor/publisher/owner as well as wife to Internet marketing consultant Udo Hoffmann. You can visit her website at www.free24karatmarketer.com
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