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~ Volume 13 : Issue 22 : July 17, 2014 ~
Celebrating Over 13 Years of Publication!
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[x] ** Publishers Notes
[x] ** Advertise in Multiple Ezines
[x] ** Feature Article: How To Plan A Successful Advertising Campaign
[x] ** Quote of The Day!
[x] ** Ezine Ad Swap
[x] ** Horoscopes
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[x] ** This Week's Featured Video: Ezine Advertising|Successful Tips|Ezine Marketing
[x] ** Tip of The Week 7 super easy ways to add marketing energy to your electronic newsletter
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[x] ** Home Based Business Recommendation
[x] ** Bottom Article: Why Use Ezine Advertising For Your Online Business?
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[x] [[ TOP ]] ** Publisher's Notes:
Hello Fellow Entrepreneur!

Welcome to all new and current subscribers! Thank you for being an integral part of YOUR ezine!

This week, we will be focusing our attention on Ezine Advertising and Marketing.

As a 13 year veteran of ezine publishing, I have learned a few things about how to market successfully in ezines. An ezine is actually an electronic magazine that has been dedicated to a certain niche market, be it online marketing, bee keeping, landscaping, martial arts, magick, or any one of a thousand and one interests that people have.

In this issue, we will begin to teach you how to use this medium to market your products and increase your income. Publishing an ezine can become a rewarding career that anyone can do from the comfort of their own home.

So, without further adieu... go grab yourself a cup of coffee, relax and read on...

When you have read the issue, we would love a testimonial! That testimonial will be placed on our blog (with a link to you or your website, of course!). Just our way of saying 'Thank You!' for being such a loyal subscriber! :)

Subscribe to our blog at www.free24karatmarketer.com for even more great tips and ideas on how to start your home based business, and you will receive a FREE10 line sponsor ad here in the ezine!

NEW! Each Friday, we will open up Our Facebook Page for advertising! Now you can post your ad for anything (other than adult products/services)!

Blessed Be!

The link to the Weekly FREE DOWNLOAD section is at the bottom of the page.

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[x] [[ TOP ]] ** FEATURE ARTICLE ~ Send Yours in for Publication! Click Here!

How To Plan A Successful Advertising Campaign

By Timur Karipov

Making a brand to the market or introducing a new product to the market can be a challenge. Marketing and advertising are necessary to reach out to the right people so that they can buy the product or come for the services that you have to offer. A company or a new brand can take ages to get known in the market without proper advertising. Technological development has made it possible to reach out to the market with ease. This is especially thanks to the different methods of marketing and advertisement easily reaching out larger numbers within a shorter period of time. But how can you plan for an advertising campaign that is a success?

Start by specifying the target audience

An advertisement campaign that is not directed to anyone or any group in particular has a high risk of failing. This is especially since the target audience can determine the mode of advertisement that works and appeals to them. The target audience is easy to determine with a product and service. You can then relate to factors that will appeal the most to make the campaign a success for you. This is the most important consideration when planning an advertising campaign.

Choose the right advertisement method

Advertisement methods differ from flyers, billboards, radio and TV commercials, print media and even social media among many others. The method you choose should be one that will effectively reach out to the masses and more especially the target audience. The method that you settle for can determine the amount that you need to run a campaign that is successful. It makes it important to have an advertisement budget at hand to make sure that what you choose is something that you can afford for a period of time that will be enough to get your message out there.

Choose the right content

An advertisement can be made up of video, audio, text and images. The method that you have settled for will largely determine the content of the advert. When choosing the content, make sure that it is precise and to the point. It should also have visual appeal to keep the interest of the targeted audience. For instance, boring content will never hold the interest of the readers to the end of the advert. You should therefore choose content that will attract attention and maintain it to the end to stir the right reaction from the target audience.

Advertising looks like an easy thing to do. The truth however is that there are greater risks of running a campaign that ends up as a waste. It is important to strategize and make all important considerations. Apart from employing the services of advertising, you can go for advertisement books online. The free books will give you all the insight you need in making the right decision with your campaign. The possibility to download books that you love is always there and you will have something to refer to whenever the need arises.



Timur Karipov is an expert when it comes to books online. You can find many online books on his website pdfsb.net

Article Source: http://EzineArticles.com/?expert=Timur_Karipov

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[x] [[ TOP ]] ** HOROSCOPES -
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[x] [[ TOP ]] ** TIP OF THE WEEK

7 super easy ways to add marketing energy to your electronic newsletter

Ezine Marketing Tip #1:

Include links for readers to follow you on Facebook, Twitter, LinkedIn, Pinterest, and any other social media sites that you use regularly. Use an icon set for visual interest. There are many attractive and inexpensive or no-cost options available.

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Why Use Ezine Advertising For Your Online Business?

By Jon Allo

An ezine is an online publication that is sent to readers via email.

Ezine advertising is highly targeted which means that you can instantly get to your specific audience with an advertising campaign in an appropriate ezine. People who like baking read baking ezines, people who are interested in health and fitness read health-related ezines, people who want to make money online read business opportunity or internet marketing ezines, and so on.

The key to success with ezine advertising is to match up the ezine content to your offer. This means that if an ezine has a substantial readership it does not automatically mean that it will attract your target market. It might sound good that a certain ezine has tens of thousands of subscribers, but if you are trying to sell a product that has no relevance to those subscribers, you will waste your money.

It is much better to invest in an advertisement in a smaller, more targeted, ezine which will get you far better success and cost you much less.

Individuals who read ezines are doing so simply because they requested it, and thus have a significant interest in what the content of the ezine. This is why ezine advertising is a great niche-marketing resource as you can reach people who are already interested in your product or service.

An additional effective factor about ezines is that they are sent by email. Email is the most powerful form of marketing on the internet. Also, ezine advertising is never categorized as junk mail because the people who read ezines have opted in to those publications. The only people who receive a particular ezine are the people who requested it.

The 3 popular types of ezine advertising.

Solo ads

A solo ad is basically an email sent to the ezine's list of subscribers. When you purchase a solo ad, your ad is the only message the reader sees, and so the name, "solo" is created. While these ads are more expensive, a solo ad is your best option for ezine advertising if you have proven ad text and if your website or landing page works well.

Sponsor ads

Sponsor ads are located in the middle or at the top of ezine. You usually will not be the only sponsor ad on the page, so make sure your ad is unique for highest possible effect. Sponsor ads are less expensive than solo ads.

When you buy a sponsor ad, check precisely where the ad will be positioned before you buy.

Classified ads

A typical classified ad is a text ad, normally between 3 to 5 lines long and arranged with other ads in a specific section. Classified ezine advertising is like the classified ads in your local newspapers.

The internet is the greatest advertising medium ever produced but because there are so many people online selling products and services the market is crowded and very competitive.

Therefore you need a competitive advantage for your online business and a way of advertising almost any product to almost any audience easily and at low cost. Ezine advertising does this for you.



When building an online business there can seem to be a mountain of obstacles to climb - from understanding ezine advertising to blogging, from pay per click advertising to social media marketing, from finding the right products to sell to finding customers to buy them, the list goes on. To learn how to quickly and easily give your online business a marketing boost visit http://www.jonallo.com

Article Source: http://EzineArticles.com/?expert=Jon_Allo

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[x] [[ TOP ]] THAT'S IT FOR TODAY...
Have a great week!
Until next time...

An' it harm none, do what thou wilt!

Michelle Hoffmann
Publisher - The 24KaratMarketer Ezine

Contact me here
Catch me on Skype! : the24karatmarketerezine
Phone: 715-426-0518
Office Hours: 10am - 3 pm CST
Email Me: 24karatmarketer [at] gmail.com
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