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~ Volume 13 : Issue 17 : June 12, 2014 ~
Celebrating Over 13 Years of Publication!
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[x] [[ TOP ]] ** Publisher's Notes:
Hello Fellow Entrepreneur!

Welcome to all new and current subscribers! Thank you for being an integral part of YOUR ezine!

This week, we will be focusing our attention on Creating Ebooks and other Information Products.

Learn tips and tricks on how to write an ebook, what to include in an information product, how to put an information product together to maximize it's value, information product pricing, what to use to write your ebook, and lots more!

So, without further adieu... go grab yourself a cup of coffee, relax and read on...

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Information Product Creation: Tips, Mistakes and Ways to Correct Them

By Jenny Araojo

They say that incurring mistakes will allow you to learn and correct your faults when a second chance comes around. However in creating information products, this is not true at all. You would certainly learn but a second chance may likely not come. If you are lucky enough, the likely consequence that you may face for your errors is low profits. Otherwise, your mistakes might destroy not only your image but also your credibility and your business name.

General Tips to Avoid Mistakes

Thus you should avoid committing mistakes when producing information products. To do them, here is a general list of tips that you can consider.

  1. Research and learn from experiences of different professionals online.
  2. Follow best practices and adapt strategies that are appropriate for your information.
  3. Read guides and resources that can help in creating excellent quality information products.
  4. Know avoid the common mistakes of other professionals so you do not do the same.
  5. Prepare precautionary methods that can help you resolve problems in case you commit mistakes.

Ways to Avoid Common Mistakes

1. Dropping a Business Idea Because It Is Not Unique

There are thousands of similar products that are sold in the market today. Hundreds of them have almost the same features and offers. However, most of them have their own network of clients.

Many people think that selling products that are not unique would not be profitable. This is a mistaken belief by those who do not have to heart for competition or by those who do not wish to earn their own client base.

Always remember that what the customers would be paying is not the unique idea that you have but the valuable information that you offer them. Whether your idea is unique or not, as long as it meets the needs or demands of your prospective clients, your information product will still be sold.

2. Setting Your Price Too Low

Setting the price of your product too low does not necessarily mean that it will gain more clients. Moreover, you may as well face the risk of not getting even just the initial capital that you spent to work on the project.

This is why it is relevant that you set your price right. Make sure that you can earn profits meaning - you should ensure that you will receive a sum over your capital costs. To do this, the best approach is doing marketing research before you release your product. You should define your target market and learn the purchasing power of your prospects. More so, you can also do comparative studies to determine your likely price by comparing prices set by your competitors on their information products.

3. Doing Your Marketing Alone

One of the common mistakes of marketers online is doing their marketing alone. Doing a lone marketing approach may gain earnings. However, it is a lot more profitable if it is not done alone.

There are a number of ways how you can market your information products with the help other people. One instance is the use of affiliate marketing. In such method, affiliates would be able to refer or recommend your sites in exchange for commissions, links or other services that you will give them prior agreement.

Another popular approach is through networking. Today, there are a number of networking sites that aid hundreds of professionals market their products. You can also do the same by creating accounts in networking platforms, getting a number of followers or subscribers in your niche and offering discounts, bonuses or incentives for every successful sale on your information product.



Visit http://about.me/jenglai to know more of the author's blogs or sites with related articles.

Article Source: http://EzineArticles.com/?expert=Jenny_Araojo

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[x] [[ TOP ]] ** TIP OF THE WEEK

Key Elements to Include In Your Ebook

- Book Cover

Never skimp on the creation of your book cover. Your cover is what’s going to entice most shoppers to buy your ebook. Hire a professional graphic designer to design a book cover based on your description of the book. If possible, ask for two or three choices so that you can pick the best one.

One thing to consider when having your book cover made is to make sure the title and the author’s name stands out. I suggest using a large font for the title, and a slightly smaller one for the author’s name. Do a simple test — when viewing the thumbnail size, can you still decipher the title and authors name?

Image matters a lot as well. The image should hint at the book’s topic. If it’s a novel it should make the viewer think of the subject matter or time period of the novel. The colors should give the book a particular feeling.

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You've Written an eBook - Now What? eBook Publishing Strategies

By Tamara Baranova

You have your ebook ready and are not really sure of who to turn to next to get it published. Or you have repurposed some of your previous work and know that your audience/target market would like the option to download or print your book. With an ebook, you need a system to receive an order and then deliver an order automatically (e.g. download link). It's rather a large area to delve into so we will try and simplify things and give you some ideas.

Dependent on your product and the sales you expect to generate, PayPal + free shopping cart plugin for your site is an inexpensive and simple way to get started. If you have only one product and your sales expectation is low, Jigoshop offers digital download sales. The number of downloads can be limited to one from a generated link. For marketing you can link AWeber (small fee) and process payments via PayPal. Downside - all documents and sheets need to be sent as one file and your file in its raw form will be stored on your site. This means that despite all precautions the file can be found on Google and then downloaded for free.

Another option is to set up a Membership Area, so that customers need to sign up to access the download file and any other resources. Membership can be limited by time, perhaps a week, which will limit the number of downloads possible. Files can then be secured and only accessed by someone with a login during their membership. Again, you can link with AWeber for marketing and PayPal to process payments.

For a higher level of security your files can be stored on Amazon S3, where they are secure. They are also safe from Google who are unable to find them.

If you intend to sell more products/services in the future or have affiliates an option is to use 1shoppingcart system. Cost initially, without affiliates, is $34/month. Your product is securely stored in 1shoppingcart system, that will send links that can be either time-sensitive or limited by the number of times it can be downloaded. It can be linked with Aweber for email marketing and PayPal. Using 1shoppingcart you can manage all your customers in one place and market your services/products more effectively. The Downside is the cost and complexity of adding another system.

InfusionSoft and Office Autopilot are upgrades to a premium marketing/shopping cart solution. They are able to do everything that 1shoppingcart, Aweber can do and more: market your products, manage affiliates, process payments, send download links, manage customers and offer upsells and upgrades.

Pro Plus Digioh gives you a slightly different approach, it can be linked to your AWeber account. Customers pay by PayPal, get added to AWeber list for customers, confirm their membership and receive an email with a secure download link from Digioh. You will need their Pro Account ($29.99) but you are able to then sell multiple products. You can specify the maximum amount of downloads and customers trying to download without being an Aweber customer/list member can be directed to the sign up page. Your download page can be customised to offer upsells/offers. Some files can be used as 'list growers' - links are available to free downloads but people who are not subscribers in your Aweber list will have to sign up in Aweber before receiving the free download.

These previous options are suitable, if you don't expect your customers to want a printed book/folder or ebook viewable on Kindle and other mobile readers. If you think this is likely, then there are even more choices!

Then there's Lulu.com - they offer books and ebook publishing (including traditional physical books) in all possible formats and will include books for Amazon and Barnes&Noble. The downside: you will lose part of your sales on either commission or to cover the initial publication costs. Lulu PDFs will only be sold on their marketplace, which is good if your main sales are via your website/newsletter as you will keep more of the commission. Your book can be exported into ePub format and then placed with both retailers and marketplace, so you can also consider other retailers e.g. Amazon for Kindle.

So main differences between Lulu offering and your own website system (OWS):

- you keep all sales with OWS (minus PayPal commission)

- you drive traffic and sales through own marketing, SEO, PPC, offline marketing to promote OWS

- you can use affiliates to drive more sales with OWS but you'll lose % on sales

- you can sell in any format, design, size, any type of content without any restrictions whatsoever with OWS

- you might get queries from customers re payment issues, non-delivered emails, non-working links etc with OWS


- you'll lose % on each sale with Lulu (and retailers), 10-30%

- you still need to promote your book with own marketing, website etc to get sales - as you can't rely on your book just being published and that's it

- with Amazon and iBookStore you could get affiliates to promote the book, retailers pay their commission from your %

- you have to comply with Lulu & retailers formatting guidelines, content guidelines etc in order to take part

- if your book is very good and goes viral, you could reach more people easier through retailers. Some also offer display ads you can use to promote your book to visitors already using retailer's website or their existing customers.

- there's no technical maintenance or customer support to think about, it's handled by Lulu or retailers.

Hope this gives you some ideas how to proceed with getting your eBook available to customers or readers. If you know of other options you found useful - please do share below including links to your published eBooks!



My name is Tamara Baranova. I run TJConsulting and I help small business owners grow their business by delivering effective online marketing mentoring, support and training. My clients see their business succeed, grow fast, and generate healthy profits through online marketing strategy that works.

Want to know more? Go to my website http://www.tjconsulting.co.uk to grab my free eCourse 7 Steps to Online Marketing Mastery and learn how to plan your unique social media strategy. Use our step-by-step jargon-free guides to master all popular online marketing tools: Twitter, Facebook, LinkedIn, email, blogging, and more!

Article Source: http://EzineArticles.com/?expert=Tamara_Baranova

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