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~ Volume 13 : Issue 09 : March 27, 2014 ~
Celebrating Over 13 Years of Publication!
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[x] [[ TOP ]] ** Publisher's Notes:
Hello Fellow Entrepreneur!

Welcome to all new and current subscribers! Thank you for being an integral part of YOUR ezine!

This week, we will be focusing our attention on Affiliate Marketing.

It is widely known that affiliate programs can be a major source of income. The key to maximizing this income potential is to engage your readers. Unlike the traditional ways of making money online whereby you are paid per impression or click, affiliates are only paid when or if a specific action is completed. The action might be purchasing an ebook or product or signing up for a newsletter, but regardless, you are not paid until you've gotten your readers to act.

In this issue, we will be offering different affiliate programs, tips on how to implement those programs, and we will give you some links to go check other resources related to affiliate marketing.

So, without further adieu... go grab yourself a cup of coffee, relax and read on...

When you have read the issue, we would love a testimonial! That testimonial will be placed on our blog (with a link to you or your website, of course!). Just our way of saying 'Thank You!' for being such a loyal subscriber! :)

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The Top Ten Ways To Make The Most Out Of Any Affiliate Program

By Michelle Hoffmann

Any business, online or offline, that wouldn’t require any initial cash layout, would be a win-win situation.

This is what makes affiliate programs so much enticing. An affiliate program allows the affiliate marketer to act as a middleman between the consumer and the merchant, without having to add anything to the price of the product. The affiliate marketer is given a commission for every successful sale, and these percentages can be a substantial sum.

Many online marketers actually claim that they have given up their day jobs because of affiliate marketing. They claim that the amount they are earning from affiliate programs is significantly larger than their normal income.

If you wish to enter the very promising world of affiliate marketing, here are ten tips that would definitely help you maximize potential profit from the system.

1. Focus on a particular area of interest. You can’t sell products that target different markets. It is better to concentrate on one specific field, study its ins and outs, and work your way around its demands. To illustrate, if you choose dogs as an area of interest, research on the places where dog lovers gather online. Then look for an affiliate program that offers products which cater to their needs.

2. Choose an advantageous affiliate program. There are some things to consider when choosing the most profitable affiliate program. First among these is the salability-commission ratio. Usually, products which are difficult to sell offer a higher commission, whereas products that are easy to sell offer lower percentage cuts. Try to find an advantageous balance. Look for a product that is easy to sell and offers an attractive commission. Additionally, you should also consider the credibility and reliability of the affiliate program. Do they actually pay? Do they pay on time? Are their products worth something? These are but a few of the things you have to clarify before committing yourself to their terms.

3. Build a focused and content-filled site. You will primarily sell the affiliate products in your site. But if your site does not attract that many visitors, sales conversion is virtually impossible. Create a site that focuses on the area of interest you have chosen, and populate it with rich, informative content that people would love to read. Just like that famous line from the movie Field of Dreams, “build it and they will come.”

4. Market your site. People would not automatically know about your site, so you have to advertise it across the web. Submit it to search engines, exchange links with well-visited sites, and promote it in online communities. You have to spread the word that your site exists, and that it’s good.

5. Market the product. Once a consistent influx of visitors is established, it’s time to promote the affiliate product you’re selling. This is usually done through a sales page that can be accessed from your site. A sales page is an article full of praises or the product. Things like “it changed my life,” “the secret that they don’t want you to know,” “be a millionaire in one week,” and the likes are not uncommon lines for sales pages. But they work. Hire a professional ghostwriter to write a sales page for you.

6. Discard anonymity. Anonymity is a common thing on the internet, but it is bad for a business venture. People would rather deal with someone they know, rather than a username like B1GB3N or R2D2. Give your real name. You could choose to keep your contact information undisclosed however, until you become sure that the other party is likewise worthy of your trust.

7. Build a network. Befriend other affiliate marketers. Share information about the best deals, the most effective strategies, and perhaps, even some lists of potential buyers. Remember, the world is all about a network of contacts. Each person you know would eventually help you out at one point. There is no reason why the internet should be any different.

8. Build a list. It is not enough that a visitor visits your site. You have to keep him. He may not purchase any of your available products now, but there’s no telling that he won’t decide to buy your future offerings. So build a list by encouraging them to sign up. Create a free service that would make them keep in touch. Remember, a lost visitor is a lost sale.

9. Protect your link. Your affiliate link is the one thing that would inform your chosen affiliate program that you were the one who was responsible for a particular sale. Link theft is rampant these days, which is unfortunate, because in affiliate marketing, your link is your bread and butter. So protect your affiliate link at all costs.

10. Do not limit yourself to one affiliate program. Join as many as you can without losing the focus of what you want to sell. The greater the variety of the products you offer, the more chances that one will be bought. Joining affiliate programs is free, so might as well make the most out of it.


Michelle A. Hoffmann is a Work at Home mother of 4, website designer,internet marketer, ezine editor/publisher/owner as well as wife to Internet marketing consultant, Udo A. Hoffmann. You can visit her website at http://www.free24karatmarketer.com

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Ten Ways To Promote Your Site And Increase Traffic

By Michelle Hoffmann

Website promotion is a vital area in internet marketing that you should learn to master immediately. Your website is your HQ on the web, and as such, should be made prominent at the soonest possible time. The more people who would know about your website, the more visitors you would have.

Increased web site traffic would mean more potential sales and an expanded customer base. Here are a ten useful ways to increase the volume of traffic of your site:

1. Get Your Own Domain Name.

People will never forget catchy domain names. Getting your own domain name will provide familiarity and recall. Be sure to choose a short and easy to remember domain name that is appropriate to your business.

2. Upload New, Original and Useful Content.

Blatant ads such as banners and pop-ups only irritate visitors. Give them information they can't find anywhere else, and give it to them for free. Always think benefits when posting a new article or feature. Thinking of ways to get your visitor what they want will establish respect and more importantly trust.

3. Submit Your Site to Search Engines.

Search engines bring more than 75% of traffic to most web sites. Search engine submissions means serious work. This involves search engine positioning and meta tag placements. It doesn’t end there because you need to test this with a number of search engine tools. This process involves constant monitoring of website competitors, and continuous editing of pages.

4. Pay For Top Spots.

The best way to get website traffic without trying too hard would be through paid advertisements. These advertisements would be posted on prime locations or banners of websites. Popular websites like leading newspapers and search engines would provide immediate recognition and visibility to their customers. Of course this entails some substantial advertising budget, but it is a good recourse for those who could afford it.

5. Form an Online Community.

An online community can be a message board, email groups, discussion list, and even a chat forum. Actively participate in these on-line groups by posting answers to other people’s questions and post appropriate information. Be visible and include your signature at the end of your postings. Maximize these special interest groups because people in online communities get involved easily and are ready to communicate with others.

6. Start Your Own Mailing List.

It is the best way to keep in touch with your prospects and your customers. This is the best way to build the credibility needed to close a sale to your target market.

7. Start an E-Zine for Your Website.

An E-zine is an extension of your site, but this will highlight new information and features of your site. People will be reminded of your website as they read each issue. If they find they issue interesting or worth sharing, they can easily and instantly pass this on to the people within their network.

8. Submit Articles.

Write your own article and submit it to e-zines, websites and magazines that accept article submissions. Be sure to include your business and contact information and website address in the resource box.

9. Exchange Ads.

Create ads that will promote your business and website. Submit this to e-zines or other websites in exchange for free ad space in your own electronic publication. Your presence to other site or publications is very important in getting the increased traffic that you want. This is usually facilitated with either simple links or flashy banners.

10. Update Your Website.

Your website should always be up and running. It is to your advantage if you maintain your website with new articles and updated features. Maintain a clean layout and check for broken links, images and pages. If they always find what they want and need, they will surely be coming back each time. Additionally, search engine spiders love a site with changing content!


Michelle A. Hoffmann is a Work at Home mother of 4, website designer,internet marketer, ezine editor/publisher/owner as well as wife to Internet marketing consultant, Udo A. Hoffmann. You can visit her website at http://www.free24karatmarketer.com

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[x] [[ TOP ]] THAT'S IT FOR TODAY...
Have a great week!
Until next time...

An' it harm none, do what thou wilt!

Michelle Hoffmann
Publisher - The 24KaratMarketer Ezine

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