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~ Volume 13 : Issue 08 : March 20, 2014 ~
Celebrating Over 13 Years of Publication!
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Hello Fellow Entrepreneur!

Welcome to all new and current subscribers! Thank you for being an integral part of YOUR ezine!

This week, we will be focusing our attention on Video Marketing.

Video marketing ihas become an important tool that you will want to add to your Internet marketing arsenal. The amount of traffic that you can potentially drive to your website through the use of Youtube or UVioo or other video websites is actually pretty amazing!

Think about it... how much traffic do the video websites generate for themselves? People love to watch videos, and if you can grab even 1% of that traffic for your own website, imagine how many prospects you will have for your own products or services!

Making your own video is not hard. You can use your own camera to create your own video or even grab some graphics and put them together to tell a story in a powerpoint presentation. You no longer need to be a movie producer to create a great video! In the following articles, we will give you a few tips on how to get started!

So, without further adieu... go grab yourself a cup of coffee, relax and read on...

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Quick Video Marketing & Internet Video Marketing

By Patricia Makhulo

A picture it is said is worth a 1000 words, A video is worth a MILLION hits!

The famed J. Bill Gates, who shared his secrets to wealth and riches

i) Be an observer of the trends

ii) Be at the right place at the right time

iii) Take massive immediate action!

And recently, he added the following

iv) There are two types of business, those that are online and those that are out of business!

YouTube, Google, Yahoo & MySpace are part of the trend, they are web 2.0, they are also video sharing sites and they are part of the famed social media/social marketing trend!

Should you include Video Marketing your marketing arsenal?

If I have to answer that question, clearly you in the wrong place! Do not even think about excluding video marketing. Internet Video Marketing gives you the option to supercharge your marketing efforts as it allows you to reach 500,000+. Ever heard of virology? Well as usual I must turn to my trusted friend Wikipedia: The term viral video refers to video clip content which gains widespread popularity through the process of Internet sharing, typically through email or IM messages, blogs and other media sharing websites.

The Interactive Advertising Bureau indicates that more than 50% of the US population will watch video online in 2008. That is approximately 155.2 million people. TRAFFIC, FREE MLM LEADS, SALES!

Armed with this knowledge, it appears that online video sharing and internet video marketing your is clearly one of the best venues in which to engage an audience of your peers and target market! Most people you meet are going to be audio-visual learners. They need to see and hear in order to get the message. Free video allows you multilevel (no pun intended) communication, your platforms include visual imagery, spoken word, visual text and music! As you can see the possibilities are endless. How? Through free video sharing websites, you guessed it YouTube, MySpace, Google, Yahoo and many others!

YOUTUBE - MYSPACE...How do I reach The Masses?

The hype of video sharing sites is related to the word "FREE!"

Yes it is free to upload your video using the many video sharing sites...that just about it. REMEMBER Nothing comes from nothing, nothing ever could...The trick, the art form here lies in being able to reach your is having the correct video marketing tools, the right target market/audience i.e., know who you market your video to and then getting people to share your video - a concept commonly referred to as video viral marketing!

I am going to be kind to you and help you out a bit some of the best marketing video concepts!

Creating a video is a composite function of four interrelated parts, which add up to 100. These parts are Content, Metatags, Thumbnails and Promotion! The aforementioned interrelated parts are integral in assisting you to communicate your message so that is has reach - this is the essence of virology!

50% Content = Content is the basic story line (your subject matter). It is your message. Content answers the question what do you want your audience to know? What action if any do you want them to take. Along with content, there is Production. Production involves style, lighting, graphics you know the fun Hollywood stuff!,

15% MetaTags = Silly annoying techie language for something so simple! Metatags include the text title of your masterpiece, your very valuable keywords, descriptions, and categories that help people find your video. In other words if I do not bother to watch the video, can I still get the gist of your message or do I need a cryptic decoder?

20% Thumbnail = Thumbnail refers to visual merchandising. It is the art of window dressing that draws you into your favorite clothing store, where you drop the bucks you swore you didn't have in the first place! Catch my drift? So it is the packaging which, draws people in when displayed on the page! It tells the story about your video and continues the process of virology!

15% Promotion = Well for lack of a better term...it refers to getting the word out a.k.a marketing. But reach itself is insufficient. Your message must create an emotional connection with your target audience. WHY? It is your call to action! And what does this accomplish? Well when people act, products are move off the shelves and as such millionaires and billionaires are born. Careers are launched and well the world goes round, but sadly the price of oil stays the same...oh well! It falls upon you my friend to motivate your viewers to pass the videos to other like minded people!!!!! Viral Marketing rocks when done well!

Video Marketing allows you access and reach to a mammoth audience, with little or no investment. Done correctly, the results are phenomenal! Statistics indicate, according to comScore, in July of 2007 Americans watched 9 billion online videos.

Now before you jump off and start uploading videos on YouTube remember, the key isn't so much making a video...you need to define your target market. Viral marketing is no easy feat. So how do you compel your viewers to watch and send?

Quick Video Marketing - A Video Is Worth A Million Hits!

Okay I know you are sitting there going great stuff! Of course! But you are wondering to yourself how in the world do implement all these strategies and make sure that I get it right?

Well You could what I did,

1.Read e-book after e-book after e-book!

2. Trial and Error

3. Copy and Paste without really knowing what you are doing or what things means...or

4. You can pay through the nose, it would cost you an arm and a leg, but you can get someone to do it for you and hope for the best.

5. You can and I highly recommend that you learn from the Experts!

One of the best systems that i recently encountered, is a true genius operation. The information is vital to anyone's' video marketing success. BUT more importantly, you get to walk step by step with Online video marketing experts!

Here are some of the things you can expect to learn:

a) Quick Video Marketing Theory and Outline

b) Creating, Editing and posting a Video

c) Generating Massive Views ( I know we all want this)

d) Auto Responders /Capture Pages/Click Bank

e) Search Engine Optimization (ok talk about those SEO consultations that cost $1000-$1500/hour and you have not got into the actual SEO part first!)

f) Blogging for SEO and inevitably for cash

AND much much much more...What are you waiting for? You could be the next viral video phenom. but not just by sitting there!

Party Plan Pat is the Author of 10 Deadly Home Party Plan Business Mistakes, Home Party Plan Success Tips - a blog focused solely on imparting marketing wisdom to home party consultants. She is also the creator of the Little Black Book Of Home Party Plan Marketing Success System designed to catapult direct sales profits using new technologies and Methods.


Of what worth is the success of your business to you? Patricia Makhulo offers a practical guide to achieving financial freedom. This is the official how to guide for you to gain control of your business growth and profits, to generating massive income. Put yourself on the positive cash-flow track... with virtually no selling! Learn how to take control of your business. You are worth what you say you are, Don't Delay. Cash In - You Deserve It!

Get Your Free Copy of 10 Deadly Direct Sales And Home Party Mistakes On Her Blog

PATRICIA 503-454-0940

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Six Video Marketing Concepts on Driving More Traffic to Your Website

1. The Basics Involved in Video Marketing

Before getting too excited regarding how to use videos in driving more traffic to your website, you first have to know some basics which will form the foundation of your Internet marketing campaign. Video marketing concepts such as creating your own account in video websites such as YouTube is a must long before you can create a heyday of website traffic.

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Video Marketing - An Introduction

By David Husnian

This informative article is designed to expose you to exactly what video marketing is and exactly what it can do for a internet marketing business.

It's going to even highlight various other articles among them How to Create Your Own Marketing Video.

Let's start!

Video Marketing Explained

Video marketing can be described as "using video to plug your internet marketing business."

That's pretty simple, right?

The most straightforward kind of video marketing is surely an ad - a video which has for sale your products or services - you buy ad space on applicable websites and their website visitors view your advert.

Having said that, there's lots of alternative methods that video can often be used to advertise your company; we'll look at those in a further article.

So that you can determine how to make use of video to improve your internet business, it is crucial you realize what exactly video can and cannot achieve.

The Benefits of Video Marketing

According to research carried out by the Pew Research Center, 57% of People in the USA have downloaded online video and 19% download video daily.

As pc's are bit by bit replacing tvs for a lot of consumers and cellphone technology continues to evolve, it can be expected that video will keep growing.

The research also found over half of consumers enjoying video ended up sharing the video clips with a number of people, showcasing the viral or "person to person" marketing and advertising element associated with this medium.

There is very little doubt about it, video and audio mediums seem to be a robust kind of content and they're rapidly growing as the advertising tool of preference for many businesses both large and small.

They provide countless advantages not available through standard print content, including:

- The ability to showcase your company's qualities: Shoppers are demanding genuineness as well as openness on the net; they need to know who you are and what your small business is all about and video is the ideal strategy to convey your qualities.

- Enable you to get almost automatic result: Video as well as audio are often looked at straight away while regular print content and articles can easily often stay in an e-mail mailbox for days, if it is seen at all.

- Allow you to tell a better story: Video and audio offer your small business a distinctive chance to show rather than tell - people acquainted with superior storytelling techniques and promoting knows the old adage, "Show, don't tell".

- Enable you to prevent duplicate content problems: Duplicate content limits trouble online internet business owners. Duplicate content problems just don't occur yet with video and audio, and both types still help to further improve search engine results positioning.

- A chance to effortlessly supply different content consistently. To keep up a top page rank with the search engines like google, website owners need to constantly put out new content to their webpages. On the other hand, developing brand new articles on a continual basis becomes a struggle for many people, especially when it is a small business and therefore you are donning countless hats.

- The ability to gain the focus of one's visitors in a entirely brand new way. But if your visitors has grown accustomed to print, then video and audio might possibly light a fire under them once again and inspire action.

- Google has been showing progressively more videos in the search results.

- Creating a video is very inexpensive and posting it is cost-free.

- Allow you to have others promote for you. Virtually all video sharing providers, such as YouTube, provide various tools to help people spread the word. Imagine that, others essentially promote your videos for you.

- There's a reduced amount of competition. Millions of people market their webpages with the help of articles, yet only a small percentage of them benefit from videos; therefore the level of competition is a lot less fierce.

- Video online communities are usually lots more lively when compared with article communities. It is not unheard of to submit a video on YouTube and have 1,000 responses in juat a few weeks!

As outlined by a Marketing Sherpa report about Marketing with Video, produced January '09, 57% of web marketers who have used video for marketing and advertising reasons have been happy with the results.

These people report a growth in product sales, list size, website visits, as well as improved client relations.

In the world of internet based small business, that's what it's all about.

It is exactly what we struggle for so when a tool like audio and video appears, it makes sense to be able to make the most of it to enhance your small business.

Products employing audio and video content, tell excellent stories.

Like no other medium, it allows businesses to connect with their leads on a completely new level.

Designed to assist organization proprietors accomplish greater profits by means of video and audio content, video and audio make it possible for a internet business to be able to reach their target audience in a way that no other medium provides.

What other way gives the target audience a look at the inside of your organization - who's operating it, what its personality is and, additionally, how it usually provide a benefit and a means to fix their particular concerns, or a way to gratify their wants?

Video gives your online business, and also you, a voice and it gives the audience a personality to connect with.

Terrific content along with "likeability" motivate purchasing behavior.

Video Boosts Sharing and Communication

Let's discuss Web 2.0 for a minute.

Web 2.0, is synonymous with the change in the internet from a one way street to a two way street.

Instead of the customers purely being the receiver of knowledge online, they now participate in it.

They provide information, they share it and they interact.

Video works very well with this way.

If YouTube proves anything, it proves that people love to share videos that they find both amusing and also illuminating.

They send videos from their cellular telephone, by using email and in many cases forward links verbally.

Great videos are water cooler talk and remarkable audio and video solutions will be recommended to friends and relatives.

The craze for sharing and communicating with internet marketers who employ audio and video is so powerful we now have a lot of widgets available to aid the task and, not surprisingly, to monitor the data for advertising and marketing purposes.

Leading information web sites such as CNN along with Forbes supply widgets for viewers to get a hold of so that they have access to the most current and well-known videos.

This offers readers immediate access to information.

They can vote, comment, or forward the hyperlinks, all of which boost site visitors along with create a membership base.

In an article published in Business Week, Peter Yarad is quoted as saying "instead of simply trying to build brand awareness, marketers now have the ability to reach out to customers with useful features to enhance their personalized experience."

Web 2. 0 sites like Facebook also offer thousands of member created widgets all made to increase sharing of videos and other content.

Video marketing has the potential to instantly become one of the most potent technique in your online marketing strategy.

It can be very easy on the pocket to create and offer a tremendous return on your investment.

Generally, some proper tagging and Search engine optimization ensures your video reaches your market and the viral nature of video gets control, extending your reach and recognition.


Video marketing serves as a impressive marketing strategy.

- It provides you with an unprecedented ability to speak with your target audience in a very individual way.

- It will help brand your online business and it is by far the most digestible content format on the internet.

- It is also the most frequently shared, turning it into a wonderful viral medium.

Learn more about how video marketing works at http://StreetGuideToVideoMarketing.com.


David Husnian
The Shameless (but Ethical) Marketer
David, the creator of the "3 Pillar of (Guaranteed) Success", is a successful marketer who provides a unique perspective on marketing and Web traffic topics. You can get more great information, free products and a free online video marketing course. To get all that and more just click this link to go to http://www.StreetGuideToVideoMarketing.com.

Article Source: http://EzineArticles.com/?expert=David_Husnian

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