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~ Volume 12 : Issue 35 : October 16, 2013 ~
Celebrating 12 Years of Publication!
Publisher/Editor/Owner : Michelle Hoffmann  
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[x] ** Feature Article: What It Takes to Make Money Selling Info Products Online: 4 Tips From an Experienced Infopreneur
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[x] ** Small Business Tip of The Week : Ebook Writing - 9 Tips on How to Write an Ebook the Easy Way
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[x] [[ TOP ]] ** Publisher's Notes:
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This week, we will be continuing our series on Ebooks and Info Products. We think that it's very important to help people get started with these products and realize the potential for serious money that they hold. This is the simplest and most cost effective business to get into.

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What It Takes to Make Money Selling Info Products Online: 4 Tips From an Experienced Infopreneur

By Yuwanda Black

I've been writing and selling information products online since 2002. Information is the best - and easiest, in my opinion -- type of product to sell online. Following is some insight into why.

Why Information Products Sell So Well Online

Think about why people log onto the internet. Other than to do specific things like make airline reservations or map out directions, most of them are searching for information -- info on a specific problem they have, or situation they want an answer to.

And, this is why "how to" information sells so well.

So, just how do you go about creating and selling an info product online?

As I said, I've been doing it since 2002, following are four tips based on my experience (and sales!) that go a long way towards creating info products that sell well.

1. Make It Specific: General information doesn't work well as an info product. Part of the reason is so much general info can be found for free. But if you really want to get a specific question answered about a specific problem/niche, then your info has to be well researched, detailed and specific.

2. Niche It: This piggybacks on the last point, but cater to a specific niche. Then, create helpful information products for that niche. For example, I'm a freelance writer. Most of my ebooks cover some facet of this profession -- because I know it so well.

This brings me to my next tip which is to write from...

3. First-Hand Experience: Most people want advice, help and insight from someone who's "been there and done that." This is why first-hand info rocks!

You don't have to be a well-known, well-educated writer to create a great info product to sell online. If you know your subject matter well (ie, have lived it), then you have what it takes to package and sell your insight.

As an example, one time a friend of mine wanted to start a painting business. He didn't know very much about the business side of painting, so I went online and found an ebook - written by a guy who'd been operating his own painting business for over three decades - and bought it for him.

While the grammar wasn't letter perfect, you could tell that this guy knew his business. He covered things in that ebook that only an experienced painter would know -- things a newbie never would have thought of.

THIS is the value of writing from first-hand experience -- and it's why people like to buy these types of info products.

4. Write More: As in, create a line of info products - all centered around the same subject (ie, in the same niche). This way, you can "go deep" on a subject.

For example, I've written four ebooks on/about some aspect of how to become an SEO writer. This is because those considering this career want to know different things, eg, what type of contract to use, how to respond to clients, how to market for SEO writing jobs, how to do SEO writing, etc.

See how you can get multiple ebooks out of the same topic?

The great thing about this is, if a customer buys one of your info products and likes/trusts your advice, they'll be back to buy more -- increasing your profits even more. And, they'll give you ideas on what they want to know more about, so you can create even more info products.

Gain more first-hand insight on how to create and sell information products online, ie, become an infoprenuer.

Yuwanda Black heads New Media Words, an SEO writing company she founded in 2008, and is the publisher of Inkwell Editorial, a blog devoted to helping others start successful, home-based writing careers. She's also the author of over 50 ebooks, most of which cover some aspect of freelance writing and self-publishing, eg, " How to Write an Ebook in 3 Days, Market It & Start Getting Sales within a Week - Really!" Her titles can be found on major outlets like Amazon and Barnes & Noble.

Article Source: http://EzineArticles.com/?expert=Yuwanda_Black

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“...Something we once loved, and love now, in the shape of a book. Maybe eBooks are going to take over, one day, but not until those whizzkids in Silicon Valley invent a way to bend the corners, fold the spine, yellow the pages, add a coffee ring or two and allow the plastic tablet to fall open at a favorite page.”

  -- Russell T. Davies, The Hitchhiker's Guide to the Galaxy

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How to Become Rich by Writing an eBook - Profitable Ebook Content

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Creating A Sales Page For Your eBook That Gets Results

By Randall A Magwood

Are you a good copywriter? Do you have the copywriting "know-how" to write descriptive sales copy that will sell your ebook? If not, then you need to know how to write some excellent sales pages that will convince and convert people to buy. This is not an easy task, but is something that can be learned (and mastered) within about 2 months.

When it comes to writing copy for your ebook, it's quite different as opposed to writing a sales description page for a tangible item. For example, let's talk about eBay for a second. You will see unprofessional copywriters sell a SLEW of their items auction after auction. It's amazing.

I can remember Powerseller's selling high priced cell phones - with only a paragraph full of text. If I could sell my ebook with just a block of text in the form of 1 paragraph, I'd be massively wealthy right now. But that's just not how it works when it comes to selling ebooks online.

With ebooks, people aren't searching for a "particular" product. They're looking for information. So when they land on your sales page, you have to convince them that what you have to offer is something that is of IMMENSE value to them. You can do this with a wide variety of tactics.

The first thing that you can do is start off with a very good headline. Headlines are very important to master. This will be the first thing that people see when they visit your sales page, and if you don't interest them with your headline, they will just exit your site... probably never returning to it ever again.

So headlines are important. If you want a successful sales letter, this is something that you need to be a pro at. Fortunately, there are tools called "swipe files" that you can use to study proven and successful headlines, so that you can craft one for yourself. You don't want to copy them verbatim though... use them as inspiration to create your own unique one.

Another aspect to making your ebook sales page a success are "bullet points". Bullet points are the short descriptions that describe what the reader will learn/receive from your ebook. The more descriptive bullet points that you have - the better. This simply will cause the perception of your ebook to be of high value.

If someone feels like they will get a ton information and true value from your product, they will more than likely buy it. The more you make your ebook sound worthwhile (and it actually HAS TO be worthwhile)... the higher the chances are of someone buying from you. It really is that simple.

Selling ebooks is an awesome business to be in, but if you don't get any sales... in truth, you have no business. So learn how to write an excellent sales page for your ebook, so that you can see the success and results that you are looking for. Don't skimp over it. Become a world-class copywriter in your own right, and supercharge your business right away.

Good luck with selling your ebook online today.

About The Author:

Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, simply visit his website here: http://www.internetmarketing-rules.com

Article Source: http://EzineArticles.com/?expert=Randall_A_Magwood

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