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~ Volume 12 : Issue 15 : May 01, 2013 ~
Celebrating 12 Years of Publication!
Helping 50,003 income seekers succeed with their businesses since January 04, 2001
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Hello Fellow Entrepreneur!

Welcome to all new and current subscribers! Thank you for being an integral part of YOUR ezine!

This week we will be talking about Online Advertising. Basically, online marketers use the internet to find information, to network with other marketers, and to get work done. Most people aren't looking find new products and services offered by businesses. Online advertisers see the internet as an ocean of new customers. They are most concerned with getting potential customers to find their businesses, and buy their products.

How do the "Big Boys", such as Facebook, Youtube and Google do it? Quite simple, actually... they use "in your face" methods of getting their name "in your face".

Because online advertising is so much more effective for advertisers than other, less intrusive ways of getting your site seen, it only seems natural that this form of advertising will continue it's popularity with future ad-driven websites.

NEW! Each Friday, we will open up Our Facebook Page for advertising! Now you can post your ad for anything (other than adult products/services)!

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Online Advertising Strategies

By Rahul Awasthi

Online advertising is all about getting your website in front of the people who are interested in your product or service. There are a number of different ways in which a website can get itself advertised on the web like contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, online classified advertising, integrating pop-ups on a visited site, advertising networks, and email marketing, including email spam. In most cases it will prove preferable to include a variety of types of media and different versions of online advertisement.

Search Engine Advertising is a method of placing online advertisements on Web pages that show results from search engine queries based on keywords and phrases entered by internet users or potential buyers. The three biggest sources of this type of advertising are Google, Yahoo. Search engine advertising works on the simple principle of supply and demand.

Contextual Advertising, also known as content-targeted advertising is based on keywords in the surrounding content or context, which means that your advertisement is shown on a Web site that is 'in context' to your specific product or service. This advertising technology works by publishing your text or rich media advertisement on the relevant affiliated Web sites that best match your selected targeted keywords or channels. This is usually less profitable than search advertising which is based on user intent expressed through their keywords.

There are three common methods of purchasing online advertising space for various types of advertising tools:

* Cost Per Click also referred to as the Pay Per Click means that payment for advertising is proportional to the number of unique clicks on advertising banners. Cost Per Click differs from Cost Per Visit in that each click is paid for regardless of whether the user makes it to the target site. Either a flat-rate or a bid-based pricing scheme one can choose from for a Cost Per Click ad. A drawback to the Cost Per Click advertising model is that it can be compromised by click fraud.

* Cost Per thousand impressions means that the method of payment is based on the number of views. This advertising model is generally reserved for websites with high traffic volume (more than one million pages viewed per month). The total price paid in a Cost Per thousand impressions deal is calculated by multiplying the Cost Per thousand impressions rate by the number of Cost Per thousand units. For example, one million impressions at $10 Cost Per thousand impressions equal a $10,000 total price.

* Cost Per Action or acquisition, also be known as or Cost Per Lead means that payment is based on performance, and is a common method in affiliate marketing programs. In this advertising scheme, the publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up. According to industry observers, this is the best type of rate to pay for banner advertisements and the worst type of rate to charge.

Online advertising is so flexible and cost effective that even small businesses can afford to look into advertising online as in many types of ads there is no pay unless there are results. This type of strategy can make advertising very cost effective, especially for those who do not have large advertising budgets. Online marketing services are incomplete without online advertising, without the powerful advertising marketing can never be successful.

In this world of businesses the need of online advertising company is crucial. An online advertising company can play a major role in assisting its client companies advertise their products on the Internet and reach their target audience. The future of online advertising and online advertising companies looks bright and very exciting to be sure.

About The Author:
For more information about Online Advertising Strategies. Please visit : http://www.411services.com/

Article Source: http://EzineArticles.com/?expert=Rahul_Awasthi

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Run & Test Multiple Campaigns

Sometimes the best way to develop good ads is to turn your campaign into a Battle of the Ads. Create and track results for several different campaigns. Use your performance stats to determine which ads are generating the most leads and clicks, and then try to repeat or improve your success on new campaigns. At the same time, remove less effective ads from the rotation to ensure you are getting the most from your advertising dollar.

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Low-to-No Cost Online Advertising

By Christopher J Enders

Low-to-No Cost Online Advertising

Low-to-No Cost Online Advertising
By Christopher J Enders

Online advertising can be costly; however, there are quite a few
techniques for online advertising that are absolutely free. While
there may be some upfront costs for the preparation of online
advertising materials (unless you prepare them yourself), the
fact that there are no monthly fees or cost-per-click fees
associated can save you tons of precious dollars that you would
normally spend on online advertising. The two most highly
productive online advertising techniques that don't cost anything
are obtaining an organic search engine listing and distributing
expert articles with the rights to republish the articles. Other
low-to-no cost online advertising options include link exchanges,
banner exchanges and participation in online forums.

Organic placement in the search engines is a form of online
advertising that doesn't cost you anything except perhaps the
upfront costs of search engine optimization. To maintain the
position in the search results, you need to continually monitor
your search engine advertising results, but most likely you can
maintain the position yourself rather than paying ongoing fees.

Participating in online forums about online advertising is an
excellent way to get new ideas for your online advertising and
for new search engine optimization techniques that are effective
as the search engines change their ranking rules. Such networking
activities keep you in touch with internet business gurus who
share their challenges and strategies opening up new avenues for
obtaining expertise rather than relying solely on trial and

Another online advertising technique that is virtually free and
extremely effective is distribution of expert articles about the
industry for which you provide products or services. When using
expert articles for the purpose of online advertising, you
produce articles that have valuable content and include a
resource box that directs readers to your website for more
information or related products and services. This method of
online advertising is exceptional for promoting your business or
for promoting affiliate products and services.

There are a couple of advantages to using expert articles for
online advertising. First, other websites will publish your
article so you will benefit from their web traffic which will be
driven to your website increasing your own website traffic.
Second, link popularity, the number of links from other websites
to yours, is a factor in search engine optimization that is
considered by most search engines when ranking your website in
their search results. Because link relevance is also important to
search engine optimization, it is best if you can get your expert
articles published on websites whose topics are related to yours.

The question then becomes, how do you get your expert articles
republished? There are a couple of ways to go about that. First,
you can contact relevant websites by phone or by email with a
free content offer. Successful website operators know the value
of content for their websites and if your expert articles are of
a high quality and provide beneficial information for their
target audience, they will most likely be pleased to republish
them. When they publish your articles, you effectively get free
online advertising. The second technique for distributing your
expert articles is to post them on free content sites or in
industry-related forums.

The Warrior Forum at warriorforum.com/forum is an online
advertising related forum that has discussion boards that are
useful for networking with other online advertisers and even for
building joint ventures. They also have a free content section,
called the Warrior Article Database, where you can post expert
articles with the rights to republish. There are even links to
free ebooks and a free online advertising section where you can
post advertisements to be viewed by other forum members. There
are a number of other forums online including industry-specific
forums as well as free content websites that will make driving
traffic through the use of free online advertising techniques

About The Author:
Copyright Christopher J. Enders. Are you at the end of your rope, fed up and confused by all the scrambled internet marketing advice you're getting? Whether you are new to internet marketing, or a website owner who wants to make more money from your website, learn the proven strategies that will sky-rocket your internet business at http://BiznesTips.com

Article Source: http://EzineArticles.com/?expert=Christopher_J_Enders

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