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~ Volume 12 : Issue 13 : April 17, 2013 ~
Celebrating 12 Years of Publication!
Helping 50,176 income seekers succeed with their businesses since January 04, 2001
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Hello Fellow Entrepreneur!

Welcome to all new and current subscribers! Thank you for being an integral part of YOUR ezine!

This week we will be talking about Facebook Marketing. What is Facebook Marketing? The definition of Facebook Marketing is simply this... using the power of this awesome social networking site to promote and sell your products. This is not as simple as it sounds, however. If you consistently post ads for products on your wall, people will get tired of you and "unfriend" you.

Facebook Marketing is more about branding yourself. You need to make yourself known as an expert in your field, someone who really knows what they are talking about and has the products to help others excel in that field. Do some research about your topic and write little tidbits about the subject on your wall. Keep a "running diary" of posts that people can refer back to. This way, you become an indispensible asset to the community!

NEW! Each Friday, we will open up Our Facebook Page for advertising! Now you can post your ad for anything (other than adult products/services)!

Blessed Be!

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Facebook Commerce: How You Can Get Started

By Jerry Loh

The e-commerce playing field of today is increasingly slanted towards the use of social media to acquire new customers and increase sales. Savvy web shoppers can have all the information they'd like on a product or service with the click of a button. Increasingly, they rely on the social intelligence gathered from friends and acquaintances to tip the scales on any buying decision. As such, Facebook commerce should be a priority for every business with a web presence. Using Facebook to boost sales isn't rocket science and any motivated company can quickly get started with just a few basic tactics.

Content Marketing
Obviously, Facebook isn't the best place to publish unique content at the moment. Rather, it's a great way to push traffic towards other web properties that host top-notch content such as blogs, websites and landing pages. In order to pull this off, it's vital that any company or entrepreneur make their Facebook Page a destination. A good deal of that will come down to social networking within Facebook itself and outside its "Walled Garden" of users. Sparking conversation is without a doubt the best way to build a community that's active and will pull in even more visitors.

User Engagement
Speaking of conversation and interaction, Facebook is very effective when it comes to creating a buzz that can positively impact a business online. After all, motion creates emotion. Nothing generates interest like a deal or a discount, which is why Facebook Offers are so popular. Yet another popular tactic is using Facebook Contests to give away a fetching prize. Above all else, using Facebook to garner feedback from one's user base is absolutely critical. Whatever the tack taken, it's vital that any company or brand responds to followers personally to convey an interest in the concerns of customers.

Targeted Advertisements
Finally, no Facebook Commerce game plan would be complete without a little sponsored promotion. Anyone that's been through the ringer that is Google's AdWords PPC program understands how fraught with peril this arena can be. The trick with Facebook Ads is to go after taste-makers that can influence others. While the whole point of targeted ads is to catch consumers right when they're about to make a decision, it's smarter to pursue those with a lot of clout in their niche demographics. Though ads are never free, they're well worth it with a little market research and planning.

Tying It All Together
Nowadays, everybody and their uncle has a Facebook Page. Simply establishing a presence on the web's premier social networking site isn't enough. To make Facebook really productive for e-commerce purposes, one must stand apart from the crowd. A comprehensive strategy including all three of the elements detailed above is essential. More importantly, the manner in which those elements are combined must be as unique as possible. While any business can pull this off, it requires outside-the-box thinking. Facebook marketing can be very profitable if the complexities of the medium are understood at the outset.

About The Author:

Jerry Loh is a keen follower of online business trends, especially on social commerce and advertising. Interested to find out how you can sell on Facebook? He highly recommends visiting Instapps.com, an online platform for budding entrepreneurs to create a fully-integrated Facebook store.

Article Source: http://EzineArticles.com/?expert=Jerry_Loh

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Hot Facebook marketing tips direct from the top pros in Facebook marketing.

Get creative when your Facebook readers are most happy

Mari Smith

Mari Smith

“Facebook has a Happiness Index  that shows a spike of 10% on Fridays. As a marketer, you can take advantage of this increase in sentiment by doing something creative,” says Mari Smith, co-author of Facebook Marketing: An Hour a Day.

“About once a month, I host ‘Facebook Friday’ (similar to #followfriday on Twitter), where I invite all my fans to promote their own pages, links to their blogs, Twitter, LinkedIn, Google+, etc. In addition, I know from other studies—and from my own fan page reports from PageLever —that my fans respond best to photos.

“By giving your fans specific times to cross-promote, network and create more visibility for their own pages, they’ll be less inclined to do so outside of these windows, plus you’ll elevate your leadership and increase your news feed optimization,” said Smith.

facebook friday

Here's an example of a recent Facebook Friday event Mari hosted, where she shared an image that garnered 215 comments and an additional 440 wall posts by small business fan pages. Plus, her page views doubled to almost 4,000 views, and she gained 224 new fans in one day.

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Facebook Marketing - The Top Five Strategies to Get Results on Facebook

By Biana Babinsky

Are you spending a lot of time on Facebook without getting any results? Have you heard that you can get clients for your business on Facebook, but are not sure how to do that? Then read this article for information on how to use Facebook marketing to get results on Facebook!

Facebook is a social networking web site. The key to using social networking for marketing your business is to understand how to connect with your perfect clients on Facebook. Here are the top five strategies to get result with Facebook marketing:

- Strategy #1: Define Your Target Market. Every online marketing that will actually get you results starts with knowing exactly who your perfect clients are. If you don't know who your perfect clients are, you will not be able to get results with Facebook marketing.

- Strategy #2: Connect With People In Your Target Market on Facebook. Every action you take on Facebook needs to connect you with people in your target market. Whether you are starting a business page, sharing tips or updating your status, ask yourself how doing this helps you connect and networking with people in your target market.

- Strategy #3: Become Active On Facebook. Facebook marketing will only work for you if you are active. If you are not doing anything on Facebook, people in your target market will not know who you are, and, as a result, will not learn anything about your business.

- Strategy #4: Share Tips On Facebook. A big part of your Facebook marketing should be promoting your expertise and sharing your expertise with people you meet on Facebook.

Here are a few ways to share your expertise: share tips using your status update. Share your blog posts on Facebook. Share your tips with members of your Facebook Business Page.

- Strategy #5: Start A Facebook Business Page. And speaking of Facebook Business Page, start one if you don't have one yet. Your Facebook business page is the cornerstone of your Facebook marketing - you can use your business page to attract more people in your target market, share your expertise and invite your members to take the next step with you and become clients and customers.

About The Author:

And now learn more about using Facebook and Twitter to get clients with the FREE Social Networking Report at http://www.HowToUseSocialNetworking.com

By Biana Babinsky, the online business consultant and author.

Article Source: http://EzineArticles.com/?expert=Biana_Babinsky
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[x] [[ TOP ]] THAT'S IT FOR TODAY...
Have a great week!
Until next time...

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Michelle Hoffmann
Publisher - The 24KaratMarketer Ezine

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