~ Volume 11 : Issue 41 : October 17, 2012 ~
Celebrating 11 Years of Publication!
Helping 56,921 income seekers succeed with their businesses since January 04, 2001
IN THIS WEEK'S ISSUE
[x] ** Top Sponsor Ad [x] ** Publishers Notes [x] ** Advertise in Multiple Ezines [x] ** Feature Article: Online Banner Advertising
[x] ** Quote of The Day! [x] ** Ezine Ad Swap [x] ** Horoscopes [x] ** Middle Sponsor Ad [x] ** This Week's Featured Video: Banner Advertising
[x] ** Small Business Tip of The Week : 5 Rules For Better Banner Ads
[x] ** Your Subscriber Ads [x] ** Publisher's Home Based Business Recommendation [x] ** Bottom Article: Attracting Customers Through Banner Advertising [x]** Bottom Sponsor Ad [x] ** Free Ezine Ads [x] ** Submit Your Free Ad [x] ** This Month's FREE Download [x] ** Contact Information
Welcome to all new and current subscribers! Thank you for being an integral part of YOUR ezine!
This week we will be talking about Banner Advertising.
I hope you enjoy this week's issue!
Have a great week and we will see you back here next week... same time, same place :)
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Online banner advertisements are rectangular advertisements which appear on websites and vary a lot in the way they look and what they are about. But they all share the same common objective to encourage a viewer to click on the ad and then be taken to the advertisers website or squeeze page.
Banner ads are available in many different sizes and are measured in 'pixels'. A pixel is the smallest unit of colour that makes up images on a computer screen. Popular sizes are long banners that run horizontally across the page (full banner at 486 x 60 pixels), large square box banners normally located at the side of the page (250 x 250 pixels) and button banners, normally with several grouped together (125 x 125 pixels).
The size of ad banner you choose fro your work from home online business is dependent on your budget, the position of the banner in the website, the amount of traffic to the website and how long the banner will be online.
What Makes a Banner Ad Effective?
As with all advertising, an effective banner ad is the product of a number of different elements.
Firstly, your banner ad must be congruent with the website. In other words, if your work from home online business is about helping people to make money online it is doubtful that you will have much response if you place your banner on a website about dog training.
The objective of the banner ad is to 'sell the click'. Make sure that your message is about a want, desire or concern about your product or service, so that viewers are encouraged to click on the ad to find out more. Ideally, you want to aim at receiving one to five leads per day from a banner advertisement.
Do not use loads of busy graphics and, although this sounds odd, do not try to sell - use your message as a solution to a problem. For example, if your work from home online business is about weight loss you could say something like "If you want to loose weight but can't - click here for the proven method that has helped thousands of people".
Link the ad to a squeeze page with an opt-in form that provides a little more information and encourages the viewer to submit their name and email so that they can get even more information about your product or services. Ideally this information should be provided free of charge. Then, when they enter their details, they will be on your list and your auto responder emails will do the rest.
You need to establish a relationship with your customer before they will buy from you.
A few other tips include, putting your banner ads at the top of the page, rather than farther down and ensuring that the website that you are adverting on receives sufficient traffic. If your home online business is aimed at a competitive market, such as the make money online market, then I would recommend that you consider websites that receive more than 10,000 visitors per month.
You can check the traffic on websites at a number of different online sources.
How to create an online banner ad
Once you have chose a website on which to advertise for your work from home online business, you will have to supply the artwork for the banner. This is normally supplied via an upload to a link that that website owner will provide you. Often, your affiliate partner or merchant for your home online business will have ready made banner artwork for you to upload to your chosen website. All you have to do is supply the link to where the viewer will go when they click on your ad.
There are also several free online banner creators where you can create your own ad. You can also outsource the creation of your banner graphics. There are many online resources available.
How to book an online banner ad
Most websites will have an area where it will provide details of the costs to advertise on their website. If not, you can contact the website owner direct and ask for details.
To save contacting loads of different websites to find out their rates and statistics, there are several 'broker websites' who provide all the information for you. It can save time as these websites provide all the info on costs for a huge variety of different websites.
The cost of banner ads is calculated in two ways. One is for a set period of time (normally 30 days) and the other is for the number if impressions (ie, how often the ad is shown). If you are just starting out with your home online business, I would recommend that you opt for a set period of time. This way you know exactly how much you are spending over what period of time.
Does online banner advertising work?
Some web 'experts' say that banner advertising is not effective and some say that it is a very successful way to drive traffic to your website.
As mentioned before, online banner advertising is like any other type of advertising. You must ensure that your banner gets the attention of your target audience and creates interest in your product or service. The ad must encourage the viewer to want to find out more and thus take action by clicking on your ad.
If your banner ad has got somebody to click on it, then it has done its job. It is then the job of your squeeze page or the website page to where you have sent the viewer to do its job. And that is a whole other story.
====================================== About The Author
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Many marketers ignore the direct marketing rules when it comes to online banner ads…and they’re watching their ROI sink like a stone.
The problem is made worse by the fact that consumers see display ads practically everywhere they look online…and that’s leading to “banner ad blindness.”
Here are 5 time-tested ways to help your banner ads get the attention they deserve:
Banner Ad Rule #1: Use direct response copy. Many marketers neglect the basics when it comes to online ads—but direct response copy is critical to the success of your banners. Banner Ad Rule #2: Use a powerful headline—and test it. Give your prospects a compelling reason to click! Banner Ad Rule #3: Lose the reverse type. “Reverse type” is white or light-colored text on a dark background. It is hard to read—and often ignored. The same is true for text that’s embedded over an image. It obliterates readability. Banner Ad Rule #4: Make it look editorial. All-text ads that look like news perform extremely well. Banner Ad Rule #5: Tailor your landing page to your ads. Be sure your landing page is related to your ad so that prospects will want to keep reading. A powerful free offer is a great way to keep them interested and to generate leads.
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Banner ads are boxed in ads and are often seen at the top of a Web page. These might be text that change in wording every few seconds, ads for a specific site or product, free offers, or a combination of eye-pleasing devices or phrases advertisers hope will tempt Web surfers to click on the ad.
Banner ads will catch your prospect's eye quickly. They are colorful and vary in dimension. This makes them something that is not often missed. To create a good ad, place it where it will be seen easily. This will definitely generate traffic to your site.
At the same time, having a banner ad on your own site will mean that you are paid for displaying it. This is good for your business.
Charging for banner ads
Banner ads can be charged by impression, so each time your ad flashes up on the screen you are paid. With a rotating banner, your ad might appear every third rotation or impression. This will cost approximately $0.02 an impression.
Banner ads can be charged per "click through". Charges are only levied when someone actually clicks on the ad. If you create a truly attractive ad, people with click through.
Where to place your banner ads
The best position for banner ads are placed at the top of the most popular search engines. At the same time, go with placing your ads positioned on sites with topics similar or complementary to yours. This will reach your target market fastest. At the same time have your ad placed on the same page as any reference to your website.
Another good bet is to have your ad placed on a search engine results page when particular keywords are selected. This will also reach your target market.
Frame your banner ads
Framed banner ads are more attractive. They are more aesthetically pleasing to your prospect's eye. When your prospect opens your framed ad on another site, they are still contained within your site. You can also have the banner ad open up a new browser window when it is clicked on to. The good thing about this is that you do not lose your customers altogether. Your visitors will revert back to your own site when they close the second browser window.
Banner ads are creative, eye-catching, aesthetically appealing and affordable. They give you many opportunities to bring across your important message in record time, leaving your prospect with an on-the-spot opportunity to make a decision. Many a deal is closed thanks to banner advertising making them an ideal revenue-generating tool.
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