~ Volume 11 : Issue 36 : September 12, 2012 ~
Celebrating 11 Years of Publication!
Helping 56,495 income seekers succeed with their businesses since January 04, 2001
IN THIS WEEK'S ISSUE
[x] ** Top Sponsor Ad [x] ** Publishers Notes [x] ** Advertise in Multiple Ezines [x] ** Feature Article: Search Engine Marketing Done Right
[x] ** Quote of The Day! [x] ** Ezine Ad Swap [x] ** Horoscopes [x] ** Middle Sponsor Ad [x] ** This Week's Featured Video: Search Engine Marketing & Optmization
[x] ** Your Subscriber Ads [x] ** Small Business Tip of The Week : Group Blog Pages Based On Specific Keywords
[x] ** Publisher's Recommendation [x] ** Bottom Article: How Search Engine Marketing Can Make Your Business More Profitable
[x]** Bottom Sponsor Ad [x] ** Free Ezine Ads [x] ** Submit Your Free Ad [x] ** Monthly Trivia Contest! [x] ** This Month's FREE Download [x] ** Contact Information
Welcome to all new and current subscribers! Thank you for being an integral part of YOUR ezine!
This week we will be talking about Search Engine Marketing. Search engine marketing is the key to getting quality traffic to your site without breaking the bank. Using search engine marketing, you can send visitors to your site who are actively looking for products in your particular niche. It also helps the almighty search engine to find your site among the hundreds of thousands of other websites out there on the internet! The better you work on your search engine marketing, the higher your site will rank on the search engines and therefore the larger amount of traffic your site will see and this will lead to much larger profits for you!
I hope you enjoy this week's issue!
Have a great week and we will see you back here next week... same time, same place :)
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Having difficulty obtaining fair ranking in Yahoo? Are you puzzled by why you can't find your site through a search on AOL?
Whether you're a newbie to marketing online or a seasoned veteran, these questions may perplex you. It may not be a lack of effort or intellect but a simple and easily corrected error in your marketing approach.
Proper SEM (Search Engine Marketing) and SEO (Search
Engine Optimization) is not open to interpretation as fine art is, rather it is a function of the proper application of rules and features. Just as in the world of Mathematics, if you do not follow the rules to achieve an answer, the answer that you do get will be wrong.
Search Engine Marketing leaves little to be subjectively
analyzed. The correct answers are available to you, if you seek them, so please read on and I'll share with you the three crucial steps in properly executing your next SEM or SEO campaign.
I. APPLYING OPTIMIZATION TECHNIQUES
The order in which optimization techniques are applied
can be a crucial step in determining how quickly and howwell your website obtains positioning. There is a logical process to applying such techniques and the following steps may prove beneficial for you:
Determine your Keywords
Incorporate Keywords into page titles
Apply Keywords to text
Apply pertinent supportive alt tags
Design supportive Meta Tags
The steps noted above are fairly universal, however, there
are additions, exemptions and modifications that need to be considered when submitting to various engines. A good way to ensure general compatibility is to target specific pages to specific engines. While ultimately the content of your site will determine its ranking, Inktomi, AltaVista and Google do emphasize various criteria when indexing.
By understanding these factors and optimizing accordingly, you can acheive great ranking on multiple search engines.
II. BEGIN WITH THE END IN MIND
Here is a multiple-choice question to get you thinking. To achieve a ranking in AOL which of the following should you do?
Send your site to AOL for review
Wait for a spider to visit your website
Submit to Google
Most already know that the answer is letter c) Submit to
Google, since Google provides results to AOL. Though AOL claims their results are "enhanced by Google", the first 10 search results are virtually identical between AOL and Google Searches in almost all instances.
For many people, submitting to Google solved their previous
ranking woes within AOL while for others with poor Google placement it was bad news. For the most part, inter-search relationships like the one between Google and AOL have been a a boon for most websites.
A number of great articles have been published on inter
search relationships so I will not comment on these relationships other than to recommend that you do some research on your own and then always begin your optimization process with the end in mind.
If your ultimate positioning goals include AOL, Iwon,
Netscape and Yahoo, make sure that you closely adhere to Google's established optimization guidelines. Compliance with Google rules will ensure that your website is 99% compatible with Google's search partners.
Last, but certainly not least, there is the submission aspect
of your SEO. Too often I have heard the frustration and confusion of those who say "Steve, I've already submitted to all of these major search engines and I'm still not listed.
How is it that you can do this differently?" Clearly, the Order of Operations was not considered in their approach. Those who use submission as their first strategy have little or no success.
Submission prior to Optimization is much like entering a
motorcycle race with a bicycle. With all due respect to web designers, most fall short as the first choice for your Internet Marketing. Naturally their main focus is to conceptualize and produce a website that meets the needs of their client. SEO and SEM typically base their work on websites that have already been built. Your SEO provider should be proactive by working as a liaison between your company and your web design firm to ensure that their design does properly incorporate all of the proper techniques. This works in a similar fashion to the relationship between the architect and the builder. Both have distinctly separate tasks but work in unison to create a pleasing result.
If at First You Don't Succeed...
As the saying goes, "If at first you don't succeed, try,
try again." If you choose to venture into the world of SEM or SEO on your own, allow time and do not give up. Just exercise patience, make small changes and allow time for these changes to populate through the databases. And, if you have questions or concerns, do not hesitate to hire a professional. A professional can help you avoid many pitfalls and common mistakes which are often inadvertent yet potentially dangerous.
====================================== About The Author
Steve Winkler is the Business Development Manager of the www.KeywordRanking.com team of Search Engine and marketing professionals. Steve Winkler has experience in demographic based marketing, interactive marketing programs and business efficiency consultation. Click here for more information, a free ranking report or a free in depth consultation. He can also be reached via email: firstname.lastname@example.org
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In our society creating a website has become extremely easy and many
individuals have become masters of this technique. They must remember that when
they construct their site it is of high quality and attracts many customers.
This could be a little difficult at first but once you learn to do search engine
marketing then it will become a lot easier. SEO marketing techniques play an
essential role in attracting traffic and help to increase profits for your
Keywords that are User Friendly
When you are trying to increase traffic to your business website keep in mind
that individuals use search engines such as Google, Yahoo, and Bing to get
information easily. What they do this they enter keywords that are related to
the information that they want. The websites that show up are related to the
keywords that match it. This is why when you create a website try to do it with
proper search engine optimization and use the appropriate keywords that the
public is likely to type in. Try to incorporate keywords into every page of the
business website and make sure that it goes with the content. When you do this
you will see your website traffic increase over time and will see a great
response to your business in a short period of time.
Provide Quality Information about Your Business
When you are marketing your business to the public you want to provide them
with high quality information. If you are selling products, be honest about the
products so that you can build a good relationship with your customer and gain
traffic. When individuals figure out that your website is providing great
information they will visit it and you will gain customers from different
locations. SEO is a key when you are trying to get your business recognized, so
if you want to make profit then make sure that your content stands out from all
those other websites that are out in the market.
Use SEO Strategies
When you are using SEO strategies for your business you can never go wrong.
If you want to increase sales for your products, then you will be at an
advantage and your business will get a lot of customers and your sales will
increase. If you become an expert at SEO marketing then your business will get a
lot of exposure and advertising over the internet. A number of people are using
SEO techniques to build their business and get them at the top of search engine
results. In order to do this one must use the right keywords and also provide
information that the reader wants to acquire. If you are successful in doing so
then your business will reach great heights and help you earn a lot of profits.
When you are using Search Engine Optimization to increase your business, you
will enhance your website rankings and get your business recognized by many
potential customers. Without search engine marketing, your business is losing a
good share of profit in the competitive market.
ABOUT THE AUTHOR
LAD Solutions is a
professional internet marketing company that is helping many people boost their
website rankings on Google. Don't you also want to increase your website ranking
and make your business profitable?
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