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June 27, 2012 ~ Volume 11 : Issue 25

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Hello Fellow Entrepreneur!

Welcome to all new and current subscribers!
Thank you for being an integral part of YOUR ezine!

This week, we will be focusing on 'Social Networking'. You will find lots of tips and tricks used by some of the most successful marketers online to take their incomes to the next level!


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Promote Your Website Using Social Networking And Bookmarking

You will agree with me that website promotion and optimization is an integral part of web design and hosting. In the course of creating a web page, there are some various salient points you need to consider and ensure you did not omit as a professional webmaster. These facts are necessities you cannot ignore if you want search engine crawlers to index your web page completely with no mistakes. Having a website with good architecture, beautiful color blending and other seasonal enhancements like flash file, videos and animated images is good but it is not enough to make your website appear at the top pages of search engines like Google. Website promotion is intense and verse just like its counterpart website optimization and monetization. Inexperienced webmasters on many occasions refer website promotion as website optimization and vice versa hence they commit blunders and mix things up as a result of their ineptitude. But after going through this write up, you will be able to clearly distinguish between website promotion and website optimization or monetization. Moreover you will be able to discern the importance of website promotion and how it can be achieved using social networking and bookmarking. Website optimization or monetization is a contemporary of website promotion but there is a thin line of distinction between them. While website promotion involves the various means webmasters employ in the course of making their website appear in the top pages of search engines. Then website optimization or monetization in its basic perspective involves the various online programs we engage in other to earn a few bucks for ourselves. Most of these programs like Google Adsense, Affiliate marketing etc are designed in such a way that before you can earn from it you must have promoted your website well enough to be listed in the top pages of various search engines. Now you can see the relationship between website promotion and optimization. In summary, you can only rip the full dividends of website optimization or monetization only if your website is well promoted and placed in search engine web pages.

Having grasped in detail what website promotion and optimization is all about. The big question is how you can promote your website to soar high in search engine web pages. There are various ways in which a successful webmaster can effectively promote his/her website but we are going to only deliberate on two unique methods which are social networking and social bookmarking.


There is a cliché in internet marketing that says you get traffic from traffic. This relatively means that one is able to get traffic from search engines not because you rank high in that search engine but because that the search engine gets traffic. Nevertheless you should always endeavor to submit your website or blogs to search engines that have high patronage from the public. So I will advise that you submit your web pages to popular search engines like Google, Yahoo, Bing and AOL. Social networking is a great way of harnessing traffic to your website. There are lots of social networking websites nowadays but the very popular ones are Twitter, Facebook and Google +. In the course of this write up I am going to extensively describe how you can tap in to the goldmine that Twitter has provided and drive all the traffic you need to your web pages. There is no gain saying that Twitter is the biggest social networking website and the most trafficked websites in the internet presently. For you to get started with Twitter simply go to Twitter.com and set up your profile. It is really easy to understand but always remember to post your website on your profile for your followers to see and visit it. It is true that twitter has enormous traffic but you need to know how to use it effectively before you can rip from its verse traffic base. Twitter is simply a free social networking and micro-blogging service that allow its users to send and receive messages known as tweets. Tweets are text based post of up to 140 characters displayed o the authors profile page and are easily accessed by the authors subscribers referred to as followers. The secret towards excelling in twitter is for you to be active. To be active in twitter you have to post your tweets several times daily, reply to your followers tweets and most importantly ensure that you follow many people. It is very important to follow a lot of people in twitter so that you can stand a chance of them having access to your tweets which ordinarily they couldn't have if you do not follow them.

We want you to know that we have unraveled the main points you need to know about Twitter as a type of social networking strategy for harnessing traffic to your website. We want you to always remember that social networking is an already proven method of website promotion and optimization because it is where most people are once they set up their server (any computer in a network like a computer connected to the World Wide Web).

Because social networking is fun you might not know when you are stuck up in it all day. So I suggest you make out time for each method of website promotion and optimization lest you forget to pay attention to all of them.


Just like social networking, social bookmarking is a key element of web 2.0 and a very good way of harnessing traffic to your website. Social bookmarking is a very easy, free and fast way of website promotion and optimization. Social bookmarking are places where registered users can list or bookmark their favorite websites while tapping in to the pool of traffic possessed by these websites. The twist is that users can share their bookmarks to other users of the social bookmarking website thereby generating massive backlinks to your website. And you know that search engine spiders love backlinks and that quality backlinks will definitely improve your website PR (page rank) in search engines.

There are various social bookmarking websites scattered all over the internet but I am going to illustrate in details how you can use Onlywire (a social bookmarking website) to promote and optimize your website real fast. To get started with Onlywire you have to register on their platform for free after which you will be presented with a list of other social bookmarking websites that you will also have to register with. Go back to Onlywire and key in the username and password you used in registering in those websites, save it by clicking the save button. Follow the instructions provided by Onlywire and remember to move Onlywire icon in to your tool bar for you to start social bookmarking.

Then go to each page on your website and click the Onlywire icon in your tool bar and it will take you to a page in Onlywires. Fill in the required information and remember to tag each page with the right keyword before you submit. Onlywire will subsequently send that bookmark together with its tag to those social bookmarking websites that you initially registered with at onlywire.com. You are required to repeat this process for each page on your website and any time you add a new page.

This will assist grossly in positioning your website at the top pages of search engines like Google whenever any member of those social bookmarking websites key in a keyword that is relative linked to the keyword tags in your onlywire posts. Your website pops up hence you get the required traffic you need, isn't that beautiful and fast.

For more educative write ups on how to drive traffic to your website. Keep in touch with the best internet marketer coming from the beautiful caves of Africa. Keep in touch with Ofodum C. Morgan Articles @ opensourcehostweb.com

Mr morgan is a renown internet business person in Nigeria and the owner of opensourcehostweb. opensourcehostweb is a cheap and efficient web design and hosting company with a sound customer support unit. In opensourcehostweb, our team of professional internet marketers can boost your business and generate more sales for you through our superb internet marketing strategy.

Article Source: http://EzineArticles.com/?expert=Ofodum_C_Morgan
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Your Target Market: Get Close And Personal

Potential clients expect greater access to you and your business. We live in a social media obsessed world. They want to be able to pull up your Facebook Fanpage, your Twitter stream, or your company blog to learn more about you, and to freely ask the questions that cross their minds. Companies that make it easy for their clients to communicate with them, thrive.

Start talking with them, but most importantly... start listing to them! Spark conversations to see what your target market really want from your business. To be a really successful entrepreneur, you must constantly strive to understand your client.

We all know that a potential client can be gained with the start of a simple conversation. It may be a conversation between you and a potential client or customer, between one of your clients and a potential referral, or between one of your colleagues and a potential referral. Over time you can turn these simple conversations into a relationship of trust. People DO business from those they like and trust.

With social media you are able to build your online reputation, increase trust and generate business. How do you do this? By using the social media platforms you created to connect with your target market. Blog on your website. If you have not done so yet, then be sure you establish a presence on Facebook, Google+, Twitter, YouTube, and LinkedIn.

Here are some savvy tools business owners use to get close and personal with their target market...

1. Blog. Your blog allows us to share news, tips, and updates. It enables you to address questions and comments, promote press related to the company, and show a more personal side so your potential clients can connect to the people behind the product.

2. E-Newsletters. To connect with your audience, you can produce a weekly e-newsletter using MailChimp, AWeber or Constant Contact by sharing holiday customs, traditions, and business tips.

3. Facebook. Your product or services are easier to "explain" visually, so you can use Facebook to post photos and videos.

4. Twitter. It is one of the best ways for you to connect with your target market by collecting email addresses from clients, and invite them to connect with you on Facebook and Twitter. It is important to remember that conversation means two-way communication, which means you need to listen to what your clients say.

5. Surveys. The best 'technique' is to have enough intellectual curiosity to want to ask plenty of good questions of your clients.

6. Live Events. There's nothing that parallels to the live event for truly connecting with your target market, and this can be done for little or no personal investment. Hosting live events allows you to generate press, and keep in touch with potential clients.

7. Skype Calls. You can set up Skype calls with your members and potential clients. Guide them through any questions they may have. You can also use Skype to listen to their feedback.

And DO NOT FORGET to tell your story!

Here are five important attributes that are important to a good STORY:

S = Succinct. Get to the point and be easily and quickly understood. Clear and concise stories are easily shared, and that is one of your goals. Make it easy for your target market to share your story.

T = True. Clients are savvy and will sense any lack of authenticity. Unless you are creating an obviously fictional story to educate or entertain, it is vital that you are credible.

O = Objective. What is your objective in telling the story? Are you teaching? Motivating action? Clearly understand your goal.

R = Relevant. Why does the story matter? Understand your audience and tell a story they can connect to on an emotional level.

Y = Yearning for more. A great story makes the audience want to engage. Give them an opportunity to join in the story.

Storytelling is more about the process and the journey. Regardless of success or failure, you have more stories to create and tell. Take time to nurture your stories and connect with your target market on a deeper level. It's hard not to like someone once you know his or her story. Wouldn't you like your potential clients to know yours?

Don't miss out on the opportunity to get close and personal with your target market. They're waiting for you to spark the conversation. Use the communication tools above to make your small business more valuable to your audience.

Anissa Alomar is a Social Media Strategist and WordPress Architect helping women entrepreneurs who run their business online. She recognizes that women with smaller businesses, and new start-ups often face the same issues as larger businesses and strongly believes that they should have the same opportunities to benefit from a business expertise. Her goal is to empower women by helping them build their online presence so they can increase their visibility and provide consistency in their branding and marketing efforts. http://uniqueallianceva.com

Article Source: http://EzineArticles.com/?expert=Anissa_Alomar
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