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The 24KaratMarketer Ezine
January 25, 2012 ~ Volume 11 : Issue 04

Celebrating 11 Years of Publication!

Helping 18,252 home income seekers succeed with their home businesses since January 04, 2001

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** Top Article: Niche Marketing: Establishing Yourself As An Expert
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** FEATURE ARTICLE ~ Send Yours in for Publication! Click Here!

Niche Marketing: Establishing Yourself As An Expert

Niche marketing makes for successful marketing. You hear over and over again that the fastest way to success is to focus on niche marketing. So, just what exactly is this?

Niche marketing is a subset of marketing focused on a specific portion of a market. The market niche defines the specific product feature aimed at satisfying the particular market needs. Another way to look at this type of marketing is to see it as a specialty, or more narrowly defined part of a broader market.

Take, for example, the cleaning business. Cleaning businesses can include cleaning office buildings, houses, windows, and about any kind of surface or structure you can imagine. That can be a very broad market. A niche market in the cleaning business could be cleaning foreclosures. Do you see the difference?

A key to being successful in any niche market is to establish yourself as knowledgeable in the particular niche you have chosen. For you to gain the confidence of your customers, you need to be seen as an expert. So, if you are in the business of cleaning foreclosures, you will want to know the specifics of what is required by the bank or lending institution to be considered clean enough to be marketable. Even more than that, you will need to know about different cleaning products as well as effective cleaning methods.

This doesn’t mean you need to know it all before you enter in a niche market. The truth is, anyone can become an expert at just about anything. There is a wealth of information available on almost any topic you want to know about. You can access information in a variety of formats including cd’s, online courses, webinars, seminars, workshops, newsletters, and the Internet. There is virtually an unlimited number of ways to tap into the information you need.

Some specific ways to get information on a specific niche is to read issues of specialty magazines that relate to your particular area. Another thing you can do is find ads related to your niche and order information. One of the most powerful, and one of my favorites, is to find an expert close to where you live, and find a way to talk with them directly. Most people are more than willing to share their knowledge if approached in the right way.

One more valuable method is to go to the public library and search the database for books, articles, and other resources. Make it a point to find experts in your chosen niche and study what they have done as well as what they have to say. This is a sure-fired way to avoid a lot of mistakes.

Make a commitment to spend some time each day learning about your marketing niche. Before long you’ll find you have the answers to the questions people are looking for. Before long, you will establish yourself as an expert in your niche.

Debra Moore is a teacher and student of effective marketing principles and strategies. She is offering a FREE COURSE on Dan Kennedy’s “ Magnetic Marketing”. Get instant access at www.MarketingWithPurpose.com


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Zeekler who?… Changing the penny auction world forever.

In their own words…

Zeekler and ZeekRewards are owned by Rex Venture Group LLC, a subsidiary of Lighthouse America, US (NV) company. The company was established on June 24, 1997 and adopted the d/b/a Lighthouse America later that year.

Their headquarters is located in the beautiful town of Lexington, NC, USA on the I-85 corridor connection Charlotte and Raleigh. Rex Venture Group, LLC is a Nevada-based limited liability company that got it’s start and has operated as a company in good standing for 14 years under the d.b.a Lighthouse America.

So what is the big deal here? It’s just another penny auction site right?


There are a number of penny auction sites on the internet and all of them allow you to purchase bids and then use those bids on items being auctioned off. People save hundreds of dollars every day buying from these sites rather than paying retail elsewhere.

Well, the difference is that no other company PAYS you to promote for them. No other company pays you to give away bids to prospective customers AND gives you a storefront to sell products from AND no other company in this industry boasts a 14 year record of doing business!

Their unique structure and marketing system is making a splash in the penny auction field that is being felt around the world and is also helping not only to spread the name of Zeekler but is allowing many never before successful people to earn a steady income.

“ZeekRewards is Zeekler.com‘s private, invitation-only, affiliate advertising division where Associates can qualify to earn rewards on every Retail bid they sell and every VIP bid they buy and give away as samples!”

The above statement taken right off the ZeekRewards site, is an incredible concept on its own that is earning thousands of people an income, but it does not stop there. Zeek has in fact no less than “6? different ways for its “qualified affiliates*” to earn with them!

Take special note of this as it is a very important term and you must be a qualified affiliate to earn an income with Zeekler.com. A “qualified affiliate” is…. “A Preferred Customer or Representative who is currently enrolled in one of our monthly Premium Business Center subscription plans (Silver, Gold or Diamond), has enrolled Retail Customers or joined the Customer Co-op, has given away a minimum of 10 Zeek sample Bids as samples, and has placed a qualifying advertisement for Zeekler.com for the current 24 hour period and submitted it through his or her ZeekRewards back office. Affiliates who have not yet qualified can earn retail profits while they watch their Bonus Points grow daily, however only Qualified Affiliates can qualify to earn daily retail profit-share awards. “

So what about these 6 different ways of earning with zeekler.com that I was talking about… well here they are.

ZAP Commissions: Earn 20% on all personally referred customers retail bid pack purchases on Zeekler.com
Your Retail Store: Earn the difference between your wholesale discounted price and the retail price listed in your retail store. No inventory, no hassels, no “garage qualifying”. Simply promote your link and earn monthly margin checks on any purchases made by your customers without any of the headaches!
The Retail Profit Pool: As a Premium, Qualified Affiliate* who places and submits one FREE AD every day, you can earn daily awards through the ZeekRewards profit-share program. PLUS earn up to 10% on every Zeek sample bid sold on your personally sponsored affiliates and up to 5% on your 2nd generation affiliates purchases (for those who qualify)The company has created a Retail Profit Pool (RPP) and shares up to 50% of the daily net profits with its Qualified Affiliates*.
Retail Subscription Profits: Earn a 20% monthly retail profit from all personal retail sales on personally sponsored affiliate’s subscriptions. The 20% is based on the monthly subscription price regardless of rank qualification or placement in the matrix structure. This 20% takes precedence over other matrix commissions and NOT in addition to it.
The Shopping Daisy: Earn affiiate commissions through the most popular affiliate shopping programs on the Internet by giving away this incredible price-saving application FREE!
The Matrix: Sponsor just TWO Preferred Customers (a Silver, Gold or Diamond who has purchased at least 10 Zeek sample Bids out-of-pocket) and earn up to $3.50/month on every paid subscriber in your personal 2×5 Forced-fill matrix…and qualify to earn matching bonuses to unlimited depth…residually

Not one but six powerful streams of income have made zeekler a force in the industry that is knocking out the competition and bettering the lives of everyone associated with them.

Having said all that… “IF” … you want to better you situation and let zeekler help you earn an income, there is some advice I need to give you in order for you to be able to start with a BANG and build properly.

#1, If your just going to stick your toe into the water or sit on the sidelines and not commit to doing business DO NOT BOTHER JOINING! You will be wasting your time and your sponsors.

#2, If you are not willing to place ONE company supplied ad per day onto a company approved free submission site DO NOT BOTHER JOINING!

#3 If you are not coachable or plan on going off and re-inventing the wheel, making up your own ads, etc. DO NOT BOTHER JOINING!

#4 There is no free ride, you MUST refer, either customers and/or affiliates to be paid in the various income streams.

#5 To earn from the profit pool you MUST be upgraded you MUST have given away a minimum of 10 bids, you MUST have a customer to give them to and you MUST have placed a qualifying advertisement for Zeekler.com for the current 24 hour period and submitted it through your ZeekRewards back office and .

#6 To effectively utilize ZeekRewards you SHOULD plan on spending the following amounts when you join in order to put all the pieces into place and to generate an income.

A) $10 for a minimum upgrade to SILVER upon joining (this allows you to take advantage of the bonus points given at this time.)

B) $10 for a 10 pack sampler of bids.

C) $10 for a 5CC rotator to supply customers immediately until you can find your own.

D) Coming soon $9.95 for Zeek’s mandatory compliance training course.
TOTAL = $39.95

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3 Barriers to Becoming Successful

Many people experience great difficulty becoming successful at achieving goals they may have set for themselves! The kicker is these people don't necessarily lack the talent or skill sets to accomplish their objectives! What they do lack in many cases however are a few things that can be easily overlooked but play a significant role in their ability to actually become a success!

So if it's not a lack of skill sets what is it that holds people back?

Not Motivated

Having a lack of inspiration is a major and common obstacle many encounter but make no mistake achieving goals requires motivation! If you find it difficult to motivate yourself perhaps what you have targeted is NOT something that truly inspires you! To become a success at just about anything you really need to 'want' it and if you don't have that feeling it's likely the goal is not right for you! The long and short of it is simply this, without the proper motivation you have little chance of achieving what you set out to do!

Not Encouraged

Never overlook or underestimate the positive impact 'supporters' in your inner circles can have on your ability to become a success! Everybody needs and flourishes with a little encouragement and this is the case no matter what level of skill sets you have! Life always brings twists, turns and other 'little' obstacles we can't plan on that can easily discourage the most motivated and/or skilled amongst us! Having the support of others helps keep you encouraged and motivated to continue moving forward towards achieving goals you have established for yourself! It is therefore always wise to surround yourself with like minded and positive people that can supply you with the energy and encouragement you need to succeed!

Not Confident

Approaching anything new can always make people question their abilities to learn what they need, become more proficient and therefore succeed! There is one word that describes this process and that is experience and of course experience breeds confidence! The sad part for many about lacking confidence is that it can actually keep them from even trying which is crazy if you think about it! As we already mentioned to become a success at just about anything there is always a process of learning that comes first! This same process is something we all have been doing since birth! How do you think you learned to walk, talk, ride a bike or anything else for that matter? So why do some feel they can no longer learn something new? I hope that doesn't include you!

It is not at all uncommon for people to find it difficult in becoming successful at achieving goals they have even if they possess the proper skill sets to do so! Our environment and mindset play a huge role in what we are able to accomplish as our discussion above points out! The result is if neither or both aren't 'supportive' of our efforts the chances to become a success tend to dwindle! As it turns out even superior skill sets will find frustration and even failure when trying to achieve goals if the proper mindset or support is not involved as well!

TJ Philpott is an author and Internet entrepreneur based out of North Carolina.
For more tips about becoming successful achieving your goals and to also receive a free instructional manual that teaches valuable niche research techniques for your online marketing needs simply visit: http://affiliatequickstart.com/

Article Source: http://EzineArticles.com/?expert=TJ_Philpott

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