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Any business's main aims is sales, and an internet business is no different. If you don't have any traffic going to your respective site however, your chances of making sales are slim to none. It is the duty of every online marketing tool you choose to assist in generating traffic. Below I have tried to come up with the most effective strategies available for marketing yourself and/or your business online.
Before Blogs used to just be defined as journals and conversations. These days though with the development of online software and technology, blogs are a great way of gaining more visibility for you and your internet business. It can be seen as an interactive, immediate, and informational tool providing a great channel for communication and marketing.
Article marketing is an advertising tool in which short articles are written on respective topics or industries which are then available for distribution and publication all over the internet. This drives interested visitors, people who have read the informative content and about your company, products & services, to your website. Well-written articles have the potential to increase credibility of the business of author within their market, in addition to attracting new clients.
Video Marketing is a direct marketing tool which has got a high-growth opportunity and limitless potential. Online marketers can use this tool to convince targeted customers in their favor, influencing their buying behavior through presenting them their service or business in impressive fashion. It's true that actions speak louder than words when it comes to this marketing approach.
Purchase decisions are influenced differently in social networks than in the brick-and-mortar world, and online marketers should not miss the opportunity to tap into the networking aspect of sites such as Facebook and MySpace. The concept of social proofing is nothing new, users on these sites are influenced by their friends due to the trust factor.
Pay Per Click Marketing
Pay per click is one of the most popular internet marketing tools where people can put up clickable adverts on relevant websites and are only charged when there ads are clicked. You can even attach your ads to popular websites and pop up when that website is opened. Performance can be measured based on the traceable numbers of people who visited your site with this method of online marketing.
List Building/Lead Capture
You won't have any difficulty in finding the free sources of lead on internet that can be captured to build a customized prospect list of target customers based on specific interests and then using it for marketing your product or service directly to. To build lists, many internet marketers nowadays direct traffic on their website to a lead capture page where the visitors' contact details are captured in a web form and recorded into the list database.
Forums offer a cheap form of online marketing, as no cost is involved in joining a forum, and valuable resource for getting spreading positive recognition in the market about your company's products and services. However, this technique does ask for your time, effort, and consistent involvement to benefit from forum marketing. The very first step is to identify the most relevant forums for your market. Secondly you need to create a signature which contains your name, a brief tag line with a link to your site and finally being constantly involved.
There are hundreds of free classifieds available online ready to assist you in marketing your service or website. But you need to take decision based on relevance and popularity of classifieds, where your advert has high potential of being seen by many people.
There are many effective online marketing techniques to generate traffic for your internet business, choose one that works best for you and stick with it before trying anything else. If you want to learn the EXACT system to market and build an ONLINE EMPIRE by generating huge traffic, unlimited leads, and passive income all on autopilot, visit my Online Success Blueprint now!
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If you're an Internet marketer in the process of building your MLM home based business or small business, definitely read on. There's many ways to market online, more than you know. And there are many sites where you can use one method, like social networking, to market online. I always usually recommend people to use social networking since it's a free method of marketing that pays dividends if used right, but if you like to make your presence know even further, definitely check up on using banner advertising as well as a marketing method.
The first reason banner ads are very powerful are because they have 15% click through rates on average, which is more than text ads. They're more effective than text ads since they have graphics, color, and limited text. People buy into the quality of the graphics and if the text is specifically giving them a benefit for clicking on your ad, then it'll do well. Sites look at placements of the banner ads, and the quality of banner ads. Since some people don't like to scroll down on websites unless they're intriguing, it's best to have ads on the top right hand corner of a site. That way your ads are more likely to get clicks.
Get this, and it'll probably have you convinced to use banner ads after I tell you this. With banner ads, you can get 10 times the traffic for a fifth of the cost than pay-per-click advertising. Pay-per-click ads can be very expensive since you're targeting several keywords that people search for offerings similar to yours, and you pay for every single click. However, you're more likely to get tire kickers with pay-per-click ads, and if not used right, can lead to several hundred dollars for every single click!
To maximize results when doing banner advertising, make sure you split test your banner ads. Have at least two versions of your banner ads that display on the same websites. You're still going to get tire kickers when using banner ads, but if you'll know for sure which ad is getting people who aren't serious and which ad is making you money. Be sure to have an opt in form on your website people can sign up for free information, especially if you have a information product. Google in particular likes lead generation.
My last tip for you is to make sure that you aren't making flashy or bright ads that don't go well with the websites you are putting them on. First off, you want your banner ads to not look like banner ads. If they do look like banner ads, then they're most likely not going to be clicked on. Secondly, you want your banner ads to look like the website. If they look like they're part of a website, they'll do really well.
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