24KaratMarketer,free,internet,marketing,free advertising,home business,ezine,advertising, tools

May 18, 2010
Volume 9 : Issue 20

Helping over 50,455 home income seekers succeed with
their home businesses since January 04, 2001

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Majon International Internet Marketing

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<> Top Sponsor Ad
<> In This Issue
<> Publishers' Notes
<> Advertise in Multiple Ezines
<> Feature Article: How To Grab Your Readers Attention With Your Subject
<> Famous Quotes
<> Ezine Ad Swap
<> Viral Abundance
<> Middle Sponsor Ad
<> 27 Days to Incredible Internet Profits E-course
<> Your Subscriber Ads
<> Feature Article #2: Free Traffic Versus Paid Traffic - Which is Better?
<> F*ree Ezine Ads
<> Bottom Sponsor Ad
<> Submit Your F.ree Ad
<> This week's FRE.E Download
<> Contact Information

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** Publisher's Notes:
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Hello Fellow Entrepreneur!

Welcome to all new and current subscribers! Thank you for being an integral part of YOUR ezine!

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** Feature Article
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How To Grab Your Readers Attention With Your Subject

Email and article advertising

Dencho Denchev

The race for supremacy in the internet based businesses has been really heating up and many sites have been put up to help others to get ahead for a small fee. But there are also ways in which you dont have to pay so much to make yourself a good list of loyal followers. Having a satisfied web traffic and visitors allows you to put up a foundation wherein you can build an opt-in list and make it grow from there.

An opt-in list allows you to provide newsletters to your subscribers with their consent. When people sign up, they know that they will be receiving updates and news from your site and the industry your represent via an e-mail. But that doesnt mean that all of those who subscribe read them at all. Many lists have been built due to an attachment with free software or for a promotional discount and such. Some are not really interested in receiving e-mails from companies and just treat them as waste of cyberspace and delete or trash them without so mush as opening the e-mail and scanning them.

You can change all that. While forwarding an email message is relatively after producing your newsletter. Getting people to open them is not as easy. You dont want to waste all the time and effort used in making the newsletters, you want people to read them and have their interests piqued. Interested enough to go to your website and look around and most especially purchased and acquire your products or services.

One of the numerous ways you can tempt or persuade your subscriber is by providing a well thought out and well written subject. The subject of an email is what is often referred to when a person or a recipient of an email decides whether he or she wants to open or read an e-mail. The subject could easily be regarded as one of the most important aspect of your promotional e-mail.

Your subject must be short and concise. They should provide a summary for the content of the e-mail so that the recipient will have basic knowledge of the content. This is really vital in grabbing the attention of your readers and subscribers. You want your subject to instantly grab the attention of your subscriber and get them to be intrigued to open up your mail. Remember, it is not necessarily true that a subscriber opens up subscribed mails.

A good subject must always be tickling the curiosity of your recipient. It must literally force the recipient to open the mail. A certain emotion must be ignited and get them to open the mail. It is essential to use specific words to get the reaction you need. Keep in mind that the recipient or subscribers spends only a few seconds looking over each subject of the e-mails he receives. You must grab your readers attention right away.

There are many forms you can use for your subject. You can provide a subject that says your e-mail contains content that teaches them tips and methods on certain topics. An example of this is using keywords and keyword phrases such as, How to , tips, Guides to, Methods in and others like that.

You can also put your subject in a question form. These may include questions like, Are you sick and tired of your job? Or Is your boss always on your case? Try to stay on the topic that pertains to your site so that youll know that your subscribers have signed up because they are interested in that topic. This form of subject is very effective because they reach out to your recipients emotions. When they have read the question on your subject, their mind starts answering the question already.

You can also use a subject that commands your reader. Statements such as Act now and get this once in a lifetime opportunity, or Double, triple and even quadruple what you are earning in one year. This type of subject deals with the benefits your company provides with your product and services.

You may also use breaking news as your subject to intrigue your subscriber. For example, if you deal with car engine parts you can write in your subject, Announcing the new engine that uses no gasoline, It runs on water. This creates curiosity with the reader and will lead them to open the mail and read on.

Dencho Denchev understand that email marketing is one of the most effective marketing methods. To communicate with prospects and cultivate your list without perfect autoresponder is impossible. That is why he recommend to everyone: http://adtrack.trafficwave.net/t.pl/20920/107036
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** Famous Quotes!
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** Feature Article #2
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Free Traffic Versus Paid Traffic - Which is Better?

By [http://ezinearticles.com/?expert=Mark_JC_Sherris]Mark JC Sherris

It's the age old argument that so many people ask every single day when it comes to driving Traffic, but really what is better? Let me take you through my experience with both types of Traffic and give my personal opinion on which I prefer!

Starting with Free Traffic:

Free Traffic

Does it really exist, or is this just another marketing stunt that the gurus pull to get you to buy their rubbish products? Well it does exist, it's actually very good if you know how to use it properly.

The downside? - Effort!

As humans we are naturally LAZY - and free traffic usually requires more work than the paid Traffic, which automatically puts a lot of people off. - However it does work!

Here are my best methods for driving free Traffic:

  1. Articles - Love articles because I love to write, and they can get a lot of Traffic if I use them properly
  2. YouTube - Videos are great, and they can be distributed across a wide audience
  3. Blogging - Requires some work, but if you build good backlinks then you're site will rank in Google
  4. SEO - Oh no not the dreaded SEO, but it really is a great way of driving Traffic through a blog
  5. Social Bookmarking - Sites like Digg.com are huge, submit your Articles/Videos/Blogs and get Traffic!

So, that's about it for the Free Methods I use, sure there's more there's tons more, but those are the main ones that produce good results! - Just remember to recycle everything! - Submit articles to lots of places, place them on your blog, submit your articles individually to sites like Digg, and then even submit your website to Digg! - The more syndication you can get, the more Traffic you'll receive.

Paid Methods

For the lazy or for the wise?

I say both...

If you're lazy then paid Traffic is fantastic! - What is better than writing an ad, getting it blasted out to 40,000 people and sitting back while you watch your bank account grow? - Okay, we all know it's not as easy as that, but it can be if you do it right!

Here are the paid methods I personally use:

  1. PPC - AdWords
  2. Solo Ads

PPC - Oh no, not Google again I hear you cry! - The fact is, you can't escape Google! - Sure there are plenty of ways to drive quality high amounts of Traffic to your sites, but if we're talking PAID Traffic, then Google is a must!

My advice for using PPC is to NOT go overboard! - Keep your daily cost and bids down low... you're aim with AdWords is to create a consistent steady stream of visitors so you gradually grow you're business and don't blow all of your cash! - Leave the quick visitors for Solo Ads.

Solo Ads - I love them, why? - They give me almost instant subscribers to my list and build my business quicker than anything else! - That said, it's easy to lose your money with Solo Ads! - In order for you're Solo Ad to work, you need to make sure you have 1) Good Ad Copy 2) A Good Squeeze Page.

Once you have these 2 things laid out properly though, you should see good success from running Solo Ads, just be careful of where you run them!


There's no clear winner here, however if it's fast Traffic you want, opt for Solo Ads & PPC, but If you're looking to build a consistent steady stream of visitors and don't mind a bit of extra work, opt for the free Traffic.

The best marketing strategies usually incorporate a mixture of both.

Remember though, it's not ALL about getting Traffic...You need to know what to do with that Traffic!

Mark Sherris is an expert author in the field of Internet Marketing. Mark believes the no.1 way to make money online is to build a list of targeted subscribers. At Mark's website he gives away a FREE Report & FREE Videos which detail exactly how to build a list and make money online: http://www.getrichwithmark.net

Article Source: [http://EzineArticles.com/?Free-Traffic-Versus-Paid-Traffic---Which-is-Better?&id=4265537] Free Traffic Versus Paid Traffic - Which is Better?

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That's it for today...
Have a great week!
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Until next time...

ďAní it harm none, do what thou wilt"

Michelle Hoffmann
Publisher - The 24KaratMarketer Ezine

Contact me here: http://freefreefreefree24karatmarketer.com/support

Phone: 715-426-0518

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complaintant for restitution.

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