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March 02, 2010
Volume 9 : Issue 9

Helping over 49,001 home income seekers succeed with
their home businesses since January 04, 2001

You can find our archives at http://www.freefreefreefree24karatmarketer.com/archives.html

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Publishers' Notes
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** Publisher's Notes:
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Hello Fellow Entrepreneur!

Welcome to all new and current subscribers! Thank you for being
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Over the past week, our host (Marketrends.net) moved to a new data center. We outgrew the facility we were at before. While it was a good home, the service contract was up this month and we thought this would be a great time to make some infrastructure and service improvements.

Our new data center is a state of the art, Tier 4, N+2, 200,000 square foot facility located in Sacramento California. Some exciting benefits include, better up times (however as you know we have a history of really good up times as it is), improved power reliability and redundancy (they have 16 generators on-site, their own power sub-station, and rooms and rooms of battery backups), fast and redundant network connections, 24/7 technical support staff on-site, 24/7 network monitoring.....the list goes on. It's a very impressive facility boasting 5 9's (99.999% uptime). They have posted some pictures here if you'd like to see the new facility: www.marketrends.net.

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** Famous Quotes!
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The Benefits of a Work at Home Business

Taking advantage of a work at home business opportunity can afford you many benefits that far outweigh those provided by any employer.

If you're already working your own work at home business or are just entertaining the idea, it's important that you evaluate your options and consider the value of the benefits you'll receive.

A work at home business can provide you with independence and financial freedom, if you make smart decisions and are suitably motivated!

Money, alone, is not enough to drive anyone to start a successful work at home business. Reasons for doing anything are almost always emotional and, in this case, the impact on lifestyle is most important when considering work at home business opportunities.

For example, let's say you're Doctor earning $200,000 a year. That's a pretty good salary and, in addition to the prestigious title, you're likely to have enough money to buy most of the finer things in life - a nice car, house and a good holiday every summer. But what do you have to give in return?

You still have to turn up for work according to your contracted hours. You can't necessarily go home at a moment's notice and you certainly can't take more than your allocated holidays each year. To make matters worse, when you stop working (and you will), the generous income you've grown used to also stops!

You have no freedom - freedom to do what you want, when you want... so, what's the answer?

Starting your own work at home business can give you personal freedom and, depending on the business you choose, can earn you an ongoing residual income (an income that continues whether you work or not) to give you true financial freedom!

As a work at home business owner, you can set your own schedule, work the hours that are most convenient for you and have time available for family obligations and leisure activities.

Working from home in your own time allows you the freedom to adjust your schedule according to the needs of your family - be home when the children are out of school is just one way in which many people have benefited from starting a work at home business.

Another recognized benefit of running your own work at home business is the reduction in your stress levels. Naturally, any business will likely produce its own kind of stress but certain factors can be avoided when you take advantage of one of the many home business opportunities that are available to you.

You can say goodbye to your daily commute, save money on your fuel and travel expenses and you can have the extra time in the morning and evening to relax and interact with your family, if you so desire.

By starting a work at home business you can create an income working from home which, in turn, provides you with financial and personal freedom. But, more importantly, working your own home-based business can give you self-respect and a sense of achievement.

There are many work at home business opportunities available. Be sure to research each one carefully and consider WHY you are doing it - this and a lot of consistent effort leads to success.

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** Feature Article #2
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Top 10 Mistakes that Limit Home Business Growth

Never in history have more home business entrepreneurs launched more new businesses! In America, thousands of businesses open their doors every single day. Unfortunately, over 90% of them also close their doors within two years. Businesses are started with high hopes and financial dreams.

It is easy to start a work at home business, but much more difficult to build it, to make it succeed, to avoid the traps and pitfalls and frustrations and enjoy the fruits of success over the years. In working with thousands of entrepreneurs over the past 10 years, the following mistakes I see often:

1. Lack of Capital. Capital includes time, money and motivation. Some have one or two, but not all three, and they fail because they cannot sustain growth in their business. All businesses need commitment of everything you have! It may be a small business, but this doesn't mean part-time or passive.

2. Fear. Either a person has a sense of being overwhelmed by the business start-up or a refusal to master the work involved with being an entrepreneur with a home business. You need specific skills to own and run a successful business at home. Learn them and you can master a home business!

3. No Planning. ...and too many random efforts. Some home business owners try some direct mailing, offer free samples, try a little radio, etc. and then state that they've tried everything. Pick only one and stay the course. Become identified with your marketing techniques. Choose your logo, name, plan, and marketing techniques and stay the course!

4. Lack of Commitment.Building a work at home business is risky. Some people perceive the risk as huge...but home business risks are significantly less than other types of businesses. Manage your risks, limit your potential losses and understand your risks. Learn from your mistakes and go on. Stay committed!

5. Refusal to Target an Audience. No one can sell their home business services to everyone. Your Internet marketing efforts that goes to everyone is unlikely to create sales to all. Physicians specialize...attorneys specialize...So Should You!

6. Confusing Message. Be precise and specific on the exact benefits that your home business provides. And make it easy for people to contact you.

7. Choosing Wrong Audiences. A market that cannot pay or an audience that is too small results in disaster. Poor people desperately need medical or legal services, but who is going to pay you? The same when attempting to reach people that are dispersed over a large area and not easily identified.

8. Too Little Relationship Building Advertising works well for products where customers see the results. Intangible services are difficult to advertise and are mostly purchased based on the quality of the relationship. The more people know you, your professionalism and quality, the more business you will do. Build large networks of relationships.

9. Having a Product or Service that Fails to Product as Promised. Don't be incompetent. Use current technology and don't be sloppy in your delivery. Only one mistake can undermine client confidence and trust. Do your best everyday and everytime!

10. Laziness and Greed. To succeed with a home business, you must serve your customers! Sure, you must make a profit to serve them, but service is the key to success. The statement "I want to be my own boss with a business that supports me." may be true, but you still need to focus on customers first!

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That's it for today...
Have a great week!
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Until next time...

ďAní it harm none, do what thou wilt"

Michelle Hoffmann
Publisher - The 24KaratMarketer Ezine

Contact me here: http://freefreefreefree24karatmarketer.com/support

Phone: 715-426-0518

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