Community   Advertise              05/12/09 Volume 8 : Issue 19


The 24Karat Marketer Ezine
Advertising & Marketing Ezine

Vol. 8 Issue #19


Helping over 81,597 home income seekers succeed with
their home businesses since January 04, 2001

You can find our archives at

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In Today's Issue
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$$ Top Sponsor Ad
$$ Table of Contents
$$ Publishers' Notes
$$ Advertise in Multiple Ezines
$$ Quote of The Week
$$ Ezine Ad Swap
$$ Feature Article

How To Start An Internet Business – The Fifth Step

$$ Middle Sponsor Ad
$$ Your Subscriber Ads
$$ F*ree Ezine Ads
$$ Bottom Sponsor Ad
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Get Your own ad sent out to over 80,000 subscribers!

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** Publisher's Notes:
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Hello Fellow Entrepreneur!

Welcome to all new and current subscribers!
Thank you for being an integral part of YOUR ezine!

There's been a buzz going around recently about a
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** Famous Quotes!
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** Publisher's Ad Swap - More Great Ezines!
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** Feature Article - Submit Yours :
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How To Start An Internet Business – The Fifth Step

Okay, you have a domain name, layout and content. Now we get
to a step that will go a long way to determining how the
site will rank. Yes, we are going to focus on two infamous
topics, meta tags and keyword density.

Meta Tags

Meta tags are html code blocks that “tell” a search engine
what is on a particular site page. Meta tags are not visible
on the pages of your site, but search engine robots focus on
them. Three different meta tags should appear on each page
of your site.

Meta Title

The meta title essentially acts as the title of the page.
When you do a search on Google, the meta title is the first
underlined text in each listing. The content of the meta
title should include the keywords you want to push with the
most important being listed first. Each word should be
included no more than 2 times and the total word count
should not exceed 13 words.

Meta Description

The meta description tag allows for an expansion of the meta
title. Use short sentences to emphasize the who, what, why
and where of your business. Make absolute sure that every
keyword in your title also appears in your description.

One of the aggravating things about search engines is how
they use meta descriptions. Most pick only certain sections
of your description. When your link appears in the search
results, the description may make little if any sense.
Unfortunately, there isn’t much you can do about it.

Meta Keywords

Historically, meta keywords were a very important factor in
the ranking process. How times have changed. Google doesn’t
even look at them, while MSN and Yahoo give them marginal
value. You should still use them, if for no other reason
then forcing you to focus on your keyword phrases when
creating content.

Keyword Density

Keyword density simply refers to how often keywords appear
in a page as a percentage of the total text. A few years
back, it was common practice to cram and hide keywords all
over a page. You probably remember seeing pages with
thousands of keywords listed at the very bottom. This no
longer works and is considered spamming by search engines.

Much like the meaning of life, the best keyword density
percentage is a hotly debated topic. Theories and opinions
ranged from 1.5 to as high as 20 percent. We recently ran a
test with a page that only had a keyword phrase on it, thus
representing a 100% keyword density. The only search engine
that reacted was Yahoo, which listed it at number 1 for 25
days before dropping it. Notwithstanding this test, the
simple fact is that nobody really knows the optimal density,
except for programmers at the search engines. Rumor has it
that the programmers are permanently hidden in secret labs
in the Himalayas, so there isn’t much hope of getting any
information from them.

Our experience is keyword density really doesn’t matter if
you have flowing text on the page. The point of your site is
to sell, so write copy that accomplishes that goal. Once you
have completed the copy, modify it to make sure the
important keywords appear at least once in the first
paragraph. Do not force the keywords into sentences; just
make sure they appear at least once. We have clients with
number 1 rankings on Google, Yahoo and MSN that have keyword
densities ranging from .5 to 18.5 percent. Yes, these
rankings are on keywords with lots of competition and

In Closing

In my opinion, meta tags and keyword density are mystified
far too much. They are important factors, but the content on
your pages is far more so. Be judicious with your content,
pursue a targeted linking campaign and the rankings will


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That's it for today...
Have a great week!
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Until next time...

“An’ it harm none, do what thou wilt"

Michelle Hoffmann
Publisher - The 24KaratMarketer Ezine

Contact me here:

Cellphone: 1(715)220-6651

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