Community   Advertise              05/15/09 Volume 8 : Issue 18


The 24Karat Marketer Ezine
Advertising & Marketing Ezine

Vol. 8 Issue #18


Helping over 81,347 home income seekers succeed with
their home businesses since January 04, 2001

You can find our archives at

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In Today's Issue
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$$ Top Sponsor Ad
$$ Table of Contents
$$ Publishers' Notes
$$ Advertise in Multiple Ezines
$$ Quote of The Week
$$ Ezine Ad Swap
$$ Feature Article

How To Start An Internet Business – The Fourth Step

$$ Middle Sponsor Ad
$$ Your Subscriber Ads
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$$ Bottom Sponsor Ad
$$ Submit Your F.ree Ad
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** Publisher's Notes:
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Hello Fellow Entrepreneur!

Welcome to all new and current subscribers!
Thank you for being an integral part of YOUR ezine!

Are your customers BORED with you??

Sign up FREE at our NEW members center!
The New 24KaratMarketer Ezine Member Center

slide throughs...
post-it looking notes...
screaming mimis...

...okay, I made that last one up.

But the point is, your customers have <<YaWn>> SEEN all these
things over
and over
and over

and they're NOT paying the attention to them they used to!

It's like when a new show comes on TV, and it's really great, and
everyone goes WOW!

But then the novelty wears off, and before you know it, no one is
watching and the show gets canceled.

People get enthused and then they get

So, HOW do you capture your prospects attention TODAY?

I've seen other attempts at these corner ads, but these guys have

It's like a lottery ticket... who DOESN'T want to see what's
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It could be a winner!

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Look, I'm not saying this is the magic pill that will quadruple
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Have a great week!

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** Famous Quotes!
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** Publisher's Ad Swap - More Great Ezines!
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** Feature Article - Submit Yours :
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How To Start An Internet Business – The Fourth Step

This step of how to start an Internet business involves the
layout of your site. When organizing it, two audiences must
be considered. Obviously, visitors to the site are the first
audience. You must also keep in mind the second audience,
search engine robots. Both audiences are extremely important
and, fortunately, both want the same thing.

Lean, Mean, Fighting Layout

Your site needs to be clean and quick if you want to be
successful. Slow, cluttered sites inevitably fail because
visitors and spiders get distracted and leave before taking
the action you want. Let’s take a closer look.


The layout of your site should allow visitors to quickly
find information and solutions. To achieve this, every page
should be no more than two clicks from the home page. Have
you ever been on a site where you have to hunt to find a
particular page? Poor layouts are aggravating and hurt
conversion rates.

Make things as easy as possible by interlinking between the
site pages. Every page should have links to primary pages
and as many other pages as possible. If you look at
Marketing Titan, links to primary pages are listed across
the top and bottom of each page. Links to specific services
are always listed on the left hand side. You can easily
negotiate the pages of the site. It may look like overkill,
but make it as easy as possible for your clients to move


Search engines use programs called “spiders” to surf the net
and index sites. When a spider finds a page, it reads the
code from top to bottom and left to right. If the code is
clean, the spider will index the page and follow the links
to the other pages of the site.

If the code is not clean, spiders stop indexing pages. If
pages are not indexed, they do not appear in search engine
results. What stops spiders? Following are the most common

1. Frames – Don’t use them.

2. Dynamic Pages – Your pages need to be static. If they are
dynamic, the spiders often will not index them because they
aren’t sure of the content.

3. Bottlenecks – Make sure each page of your site links to
every primary page at a minimum. You do not want a spider to
get stuck on a page and miss key pages.

4. Bad URLs – A huge mistake is to put database parameters
in the URL. The URL should contain only the domain name and
keywords for the page. A good URL reads:
A bad URL with parameters would read:

5. Images – Don’t overuse images and don’t put text in
images. Images slow down your site, so make them small and
optimized. Robots do not read text inside of images, thus
text needs to go outside of the images.

Evaluating The Layout

Once the site is designed, TEST IT! Surf the pages and see
if you are able to flow through the site. Add internal links
wherever possible. Finally, test the load times of your site
on a 56k dial-up modem. If the site loads in under 20
seconds, you are headed in the correct direction.

Your site layout is important. Make sure it caters to the
needs of the visitors, whether human or spider.


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That's it for today...
Have a great week!
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Until next time...

“An’ it harm none, do what thou wilt"

Michelle Hoffmann
Publisher - The 24KaratMarketer Ezine

Contact me here:

Cellphone: 1(715)220-6651

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