Community   Advertise              04/21/09 Volume 8 : Issue 16


The 24Karat Marketer Ezine
Advertising & Marketing Ezine

Vol. 8 Issue #16


Helping over 81,327 home income seekers succeed with
their home businesses since January 04, 2001

You can find our archives at

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In Today's Issue
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$$ Top Sponsor Ad
$$ Table of Contents
$$ Publishers' Notes
$$ Advertise in Multiple Ezines
$$ Quote of The Week
$$ Ezine Ad Swap
$$ Feature Article

How To Start An Internet Business – The Second Step

$$ Middle Sponsor Ad
$$ Your Subscriber Ads
$$ F*ree Ezine Ads
$$ Bottom Sponsor Ad
$$ Submit Your F.ree Ad
$$ This week's FRE.E Download
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** Publisher's Notes:
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Hello Fellow Entrepreneur!

Welcome to all new and current subscribers!
Thank you for being an integral part of YOUR ezine!

Tomorrow's Earth Day... what will YOU do to help save
the Earth? I will be taking the day off from my Internet work and
spending it outside clearing out the forest that is around my
house... and planting some trees, seeding the ground with
peppermint and spearmint.

My daughter will be going around the complex and collecting
the recycleables.

Now, do you believe that ordinary average "Joes" and "Janes" can make
extraordinary income...

...IF they just know HOW??

Call me an optimist, but I certainly do.

It's like turning on a faucet. The faucet doesn't care WHO turns
it on... doesn't even care if anyone EVER turns it on...

...but when anyone, and I mean ANYONE, turns that faucet handle
the correct way...

...water POURS out.

It doesn't matter who the person is, the faucet still provides an
endless stream of water when turned on.

Why should making money be any different?

Do what it takes (turn on the faucet) and watch the money pour

"But it CAN'T be that easy, or EVERYONE would be doing it!"


How many people KNOW how to turn on that faucet of money?

How many people even know WHERE that faucet is?

And of those people, how many have been told that they "Can't do
it," and that, "If it could be done...

...EVERYONE would be doing it"???



I believe that we TALK ourselves into poverty.

We THINK we can't do any better.

We FEEL like we're stuck where we're at.

We don't SEE a way out.

No one has TOLD us how to turn on that faucet, and if they have,
we haven't HEARD them because we're too busy listening to that
voice in our head that says...

Nanny nanny poo poo
YOU can't do it....

Fill in your own reason for settling for mediocrity.

Whatever that reason is...

(Something your parents told you? Your teachers? Friends? Media?)


Whatever your reason for settling for the life you have right
now, just BLOW IT UP!

Set it on fire. Burn it. Write it down and crumple it up and
throw it away. Run over it with your car. Bury it so deep the dog
can't dig it up.


"Oh, but my life isn't so bad..."

If your life isn't "so bad," you're SETTLING.

Your life should be FANTASTIC!






So... it???

Because if it's not, you've got two choices...

Continue to settle for the life you've got...

...or CHANGE.

And if one of the things holding you back is lack of money, just
learn how to turn on that faucet...

...because it's a whole lot simpler than you think...

Thanks and have a GREAT day!

P.S. I don't care what your excuses or rationalizations are for
not having enough money.

Back in the 70's they had an expression...

"Today is the FIRST day of the rest of your life."

They were right.

It's not too late.

With the right income, you can do more living in the next 10
years than you've done in your entire life up until now.

Stop settling.

Start living.

Make the income you WANT, so you have the freedom to do whatever
you want, whenever you want.

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Follow Me On Twitter:

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Oops... can't forget MySpace!

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** Famous Quotes!
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** Publisher's Ad Swap - More Great Ezines!
Publishers want to swap ads? Email me here
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** Feature Article - Submit Yours :
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How To Start An Internet Business – The Second Step

The first step to starting any Internet business is
conducting keyword research to determine if there is any
interest in your idea. Once you identify a need, it’s time
to consider what your site should look like.

What Is The Goal?

In considering the look of your site, you first need to
determine what elements are needed to promote your service
or product. There are endless books, forums and people with
adamant opinions on the subject. Some opine a site should be
all about linking, while others opine creating a community
through message boards is the key. A third set righteously
point out a site should be slick or cool, while a fourth
group will argue just the opposite. So, who is right and who
is wrong? The answer is…all of them.

When developing a site, the goal is actually very simple.
Your site should be useful. That’s it, the big secret. The
problem, of course, is “useful” means different things for
different sites.

A site that provides a service to businesses, such as
consulting, should focus on content and linking. A site that
promotes something related to entertainment should have an
element of cool and have message boards to discuss rumors,
etc. A site that sells products should focus on linking and
loading quickly, i.e., a simple, clean design. The point is
that each site is unique and there is no universal answer.
Whatever the particular direction of your site, simply make
sure it is useful to your users.

Site Examples

Let’s use Google as our example. What does Google do? It
gives users the ability to search and find relevant
information. So, should the home page of Google look “cool”?
Should it have a lot of content on how to conduct searches?
Should it have forums to create a sense of community? No,
the home page would be most useful if it simply let you
search without bombarding you with a lot of clutter. Indeed,
the Google home page is just that.

What about a product site? Let’s use Nomad Journals – http:
// - as our example. The site sells
writing journals for outdoor activities such as hiking,
travel, rock climbing, etc. The site is simple, clean and
loads fairly quickly. Unlike Google, the site immediately
needs to convey an outdoor impression to visitors. This is
accomplished with three outdoor images, a graphic of a
“nomad” and images of the journals. The text is keyword
dense, but compact and to the point. The page conveys the
nature of the product and the “vibe” of the business.

On the other end of the spectrum, consider an entertainment
site such as American Idol – The
site is slick, offers polls and has community message boards
where fans can post messages about the competition. This is
a very good layout for this site, but would be horrible for
Google or Nomad Journals.

Don’t Rush

From the above examples, you can see that there is no
universally correct design for a site. Before charging off
to build a site, spend at few days considering what it
should look like and WHY. Visit sites that you use
frequently. Why do you keep going back? What annoys you
about other sites? How do factors translate to your site?

Once you have the answers, you will be on your way.

Stay Tuned for Step 3 Next Week -->

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That's it for today...
Have a great week!
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Until next time...

“An’ it harm none, do what thou wilt"

Michelle Hoffmann
Publisher - The 24KaratMarketer Ezine

Contact me here:

Cellphone: 1(715)220-6651

(c)2001 - Present The 24KaratMarketer Ezine *All Rights Reserved.*

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