The 24Karat Marketer Ezine
Advertising & Marketing Ezine


Helping over 101,000 home income seekers succeed with
their home businessess since January 04, 2001

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In this Issue
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$$ Top Sponsor Ad
$$ Table of Contents
$$ Publishers' Notes
$$ Advertise in Multiple Ezines
$$ Quote of The Week
$$ Feature Article - The Targeted Advertising Potential by ziondatamatics
$$ Ezine Ad Swap
$$ Middle Sponsor Ad
$$ Your Subscriber Ads
$$ F*ree Ezine Ads
$$ Bottom Sponsor Ad
$$ Contact Information

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** Publisher's Notes:
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Hello, wonderful people!

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** Advertise in Multiple Ezines
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** Quote of the Week!
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What would you attempt to do if you knew you would not fail?
- Robert Schuller

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** Feature Article
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The Targeted Advertising Potential by ziondatamatics

In April of this year Mike Bradbury an SEO Analyst for
Objectware, Inc summed up nicely the benefits of article

"1.) Get your name out there as an expert 2.) Get traffic
from links within your article 3.) Increase your search
engine link popularity In all three cases, the more highly
distributed your article, the higher the likelihood of your
articles achieving each goal."

And a major part of achieving that goal is preparing your
articles the right way before you submit them to an article

1. The Why

Many writers get mixed up on why they are writing the
article. Yes they want internet traffic and the ability to
generate targeted business leads but that is not why they
are writing the article. The number one reason is to
provide your readers with useful valuable information. That
is also what article publishers want. If you can provide
quality content, publishers will reward you by introducing
your articles to their audience. New eyes equal more
potential site traffic to your web pages. People come
online for information. They also want to know how your
content will be useful to them.

2. The Targeted Advertising Potential

I do not mean that your article reads like one long sales
letter. That is a recipe for failure with readers and it
probably won't even get that far since in all likelihood
most article publishers will be sending you a rejection
email. What we are talking about is putting together a
solid 3 to 5 sentence resource box with your web site link
that gets you the clicks.

Your resource box should continue the theme you established
in your article which is how will this information benefit
the reader? Pose a question and then tell a person why
clicking on your web site link is their best option or list
of series of benefits. The point is to entice your readers
with just enough information to compel them to learn more.
Include your name and a very brief description of yourself.
Also test your web site link to make sure it is working and
pointing to the desired page. Use related keyword search
terms to create anchor links in your resource box. Doing
the correct keyword research for your topic means more web
site traffic. Do the same with your article but do not
overdo it. Keyword stuffing is a red flag to many search
engines as well as article publishers.

3. The Polish

Not all publishers will accept your articles. It may be due
to stringent guidelines or a backlog of articles they have
yet to review. But all it takes is one article directory to
accept your article and expose it to a large readership.
For this reason make sure your article is polished. Check
for grammar or spelling mistakes. Due some ruthless editing
and throw out what you do not need. Break large paragraphs
into smaller ones which are easier on the eyes. Make sure
there is a good flow to your article from start to finish.
Keep it tight and targeted.

The internet is growing and changing rapidly but article
writing is not going anywhere. In fact the more the
internet grows the more unique quality content will be
needed. Just remember to answer the why, utilize the
targeted advertising (and monetary) potential of your
resource box, polish your article to a professional looking
tightly focused piece of work and the full benefits of
article marketing will start coming your way.

For more free resources visit hare

Article Source: http://www.articlesbasecamp.com

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That's it for today...
Have a great week!
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Until next time...

"An' it harm none, do what thou wilt"

Michelle Hoffmann
Publisher - The 24KaratMarketer Ezine

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