Guest Articles

Marketing Strategies For Beginners and Existing Businesses

Expert Author Sandra Y Martin

Are You Looking For A Way To Grow Your Business? 

Basically, the earlier ways for businesses to make money was to find the right location, examine the buying habits of their customers and cater to the needs of the communities in which they do business. Depending on the size of a company, Business Owners used direct mail, hired door to door salespeople, circulated business cards, and used telemarketers who phoned prospects to advertise a product or service. Large businesses used surveys to collect the demographics of various towns, cities, states and even nationwide in order to identify their target market. Nowadays, businesses like to take advantage of online marketing as an advertising strategy.

Why Own Your Own Website? 
In today's Global economy, it can be to the benefit of any company to own its own website. In some cases owning a website can make the difference between success and failure. Placing an Ad in the yellow pages can be enough exposure for other businesses. It depends on their location. Owning a website makes the match between what a consumer is searching for and what you have to offer more accessible. Consumers can already see what they're looking for, make comparisons and hopefully make a purchase. Products and services that get discovered on the internet can reach a much larger audience than marketing to people in your local area or within the surrounding territories.

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Expert Author Luis Nieves

At one point or another, we all dreamed of leaving our 9-5 job to have our own home business. I had 2 very successful business in my lifetime. One as a college student selling handbags and women's accessories, which led me to leave college because I was making more doing that business than I would graduating from college. The second business was owning and distributing coin-operated video games. I started that business after a very successful US Federal Government career that took me all the way to Washington DC. Even with all the success that I had as a Budget Director at the Secretary's level, I still believe that nothing compares to running your own business.

Both my businesses relied on customer acquisition. Without customers, there was no business. That is true with any business that relies on selling services or products.

Online businesses are no different. Whether you run a blog or have a Shopify account or sell through Amazon or eBay, you will need customers. You may read about SEO rankings, Pay Per Cick ads, or Google AdSense among others. You may also want to try to acquire customers through YouTube, Facebook, Pinterest, Instagram, or any other of the many social media outlets available today. Whichever way you decide to promote your business, you will need customers not only to "follow" you, but, more importantly, to buy your product(s).

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