Monthly Archives: July 2018
Social Media Marketing Is a Joke - It's Time We Admit It
By Yusuf Gad
The only hope: let's go back to its roots.
The best thing that ever happened to social media marketing was the hacking of the 2016 US election of Donal Trump by the Russians. Why? Because it laid bare what many in social media marketing has known for a long, long time: that social media platforms are a joke, their valuations are based on imaginary users, and their integrity lies somewhere between Lucifer and that guy who eats people's faces in the movies.
For marketing consultants such as myself, recommending existing social platforms such as Facebook, Twitter, and Instagram has been increasingly difficult, because -quite frankly- many of us don't trust the metrics.
And why should we? Facebook doesn't.
This is from Facebook's 2017 SEC filing (emphasis mine):
The numbers for our key metrics, which include our daily active users (DAUs), monthly active users (MAUs), and average revenue per user (ARPU), are calculated using internal company data based on the activity of user accounts. While these numbers are based on what we believe to be reasonable estimates of our user base for the applicable period of measurement, there are inherent challenges in measuring usage of our products across large online and mobile populations around the world.
Relationship Marketing - The Key to Success
Most of u try so hard in your network marketing recruiting to generate both offline as well as online MLM lead. You aim for your target market in order to produce exclusive MLM business lead for your multi level marketing opportunity or internet home business opportunity. Some of you may be more comfortable doing this offline the traditional way and others may have used the newer version of online lead generation.
Whichever way you are generating your leads is fine! Just follow what you find most convenient and what works for you! However, many a times, after all the time spent & the effort that u put into generating those exclusive leads and building your list which is the lifeblood of any network marketing business opportunity or internet home biz opp, many people forget about the next step.
Yes, the first step is in building the list. Lead generation is the lifeblood of your business. But the 2nd step is equally important. And that is building a relationship with your list. This step can help to turn cold 'suspects' into warm prospects. Network marketing today is also known as relationship marketing. So what is relationship marketing?
Relationship marketing is basically a marketing strategy that focuses on building a long term lifetime relationship with the customer. Emphasis is put on developing strong relationships as well as creating a more intimate bond with your leads, prospects and customers.