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Social Media Marketing, Truth and Lies

Social Media Marketing seems to be the latest buzz word for anyone looking to increase their online presence and sales, but is Social Media Marketing (SMM) all it is cracked up to be?

S.M.M companies are now springing up all over the place these days and they are telling anyone that will listen about how incredibly important social media like Facebook twitter and YouTube are to your business but, for the average small to medium sized business, does marketing to social networks really live up to all the hype? Is spending a small fortune on hiring a SMM company really worth it? And has anyone really done their research on this before they hired someone to set up there Facebook business page? Some SMM companies are setting up things like Facebook business pages (which are free) for $600 to $1,000 or more and telling their clients that they don't need a website because Facebook is the biggest social network in the world and everybody has a Facebook account. Now while it may be true that Facebook is the largest social network in the world and yes, Facebook's members are potential consumers, the real question is are they actually buying? Social media marketing companies are all too happy to point out the positives of social media like how many people use Facebook or how many tweets were sent out last year and how many people watch YouTube videos etc. but are you getting the full picture? I once sat next to a SMM "expert" at a business seminar who was spruiking to anyone who came within earshot about the amazing benefits of setting up a Facebook business page for small business (with him of course) and selling on Facebook. So, intrigued by the aforementioned "experts" advice I looked him up on Facebook only to find he had only 11 Facebook friends (not a good start). So being the research nut that I am, I decided to take a good look into SMM in regard to selling to see if it actually worked, who did it work for and if it did why did Social Media Marketing work for them? And should business rely so heavily on social networks for sales?

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How To Start Your Own Work At Home Business

Starting a work at home home business does not have to be hard. In fact, there are many advantages to starting a home based business. You can enjoy the fun of working in a home atmosphere and can work at your convenient schedule. However, running an own business requires lot of dedication and effort. You must know how to manage time for work and family. 

You can start a work at home business if you want to enjoy the fun and freedom of working at home. However take the time to get an organized plan for your business. This helps you speed up and improve your home business.

Before you begin a work at home business, ask yourself the following questions:

1. Do you have the freedom to choose when and where to work?

2. Would the home business allow you continue your current job and work at home as well?

3. Would the business require publicity or gimmicks?

4. Would the home business require heavy investment?

5. Are there any risks in starting a home business?

6. Do you have complete training and support to improve the home business?

7. Do you know any successful home business owners who could act as a mentor to you?

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