Snapchat is an exceptional video and photo messaging app that was officially launched in 2011. Unlike many other apps, all videos and photos appear very briefly and then disappear forever. This feature makes the app quite ephemeral in nature, although you can take screenshots of snaps then save them in the form of pictures.
Are you aware that even though Snapchat was launched just a few years ago (in 2011), users on the platform send million of snaps on a daily basis.
Are you also aware that the app is so popular that at one time, Facebook offered to acquire it for a whopping US $ 3 billion? When the acquisition offer was rejected, Facebook came up with Slingshot with the objective of competing with Snapchat. Their attempt failed miserably.
The following is a comprehensive guide on how you can use the app to enhance growth and expansion of your business:
Provide access to events in real time
Snapchat is ideal for carrying out marketing on social media platforms because you can allow the audience to directly watch events happening in real time.
To promote your business, consider using it during trade shows, product launches or other special events. It will create excitement among your audience since you’ll be providing them with authentic and uncensored views of precisely what goes on during such events.
Enter into partnerships with influencers
Influencers can play a very pivotal role as far as attracting new customers and spreading brand awareness is concerned. By entering into partnerships with such people, you can extensively create awareness about your business to an audience that may otherwise be extremely difficult to reach using traditional media.
Remember that influencers who are equipped with special digital skills can come up with stunning content which can further enhance your business’ image and reputation.
Deliver private content
It’s a good idea to use the app to provide your audience with special content that they may not get from other conventional digital media. Surprise your followers by coming up with unique content.
Do you know that Michael Kors, Rebecca Minkoff and other prominent fashion brands regularly use Snapchat to display their products before officially launching them in the market?
Behind the scenes content
Provide your Snapchat community with photos and videos that have been captured from behind the scenes. Such an action will play a significant role in creating and engaging a strong following on the platform.
Show off your business while having fun at the same time. For instance, you can capture birthday parties, team-building sessions, office tours or anniversaries.
The strategy is very effective in making both existing and prospective customers feel like part and parcel of your business.
Offer contests, promotions and perks
You certainly know how much people love getting freebies on social media. Take advantage of this by offering discounts and/or promo codes to fans who have the will and ability to take up certain challenges that you pose. For instance, you can give discounts or promo codes to those who take snaps of themselves while carrying your company’s product(s).
By Frances Elvey
To be sure, video marketing is a proven method to generate high quality traffic to what ever you are promoting. Google seems to be doing things with videos in their serps, but video is still very powerful when it comes to delivering a high impact marketing message. It is just a fact that video is powerful and people crave it for delivering any kind of information. If you aren't taking advantage of videos as an Internet marketer then you're losing on an opportunity. What follows in the rest of this article are some video marketing optimizing approaches that flat-out work.
People will make an instant decision about your video when they see the thumbnail image you present. You want to stop people in their tracks with your great thumbnail images. It is not much to go on, but whether or not your thumbnail looks interesting to people will decide the fate of your video.
It's a simple thing but can increase the click through rate to your videos. If you use an image, for your thumbnail, that is totally unrelated to your video, then your overall conversions will suffer mightily. Be honest in your approach and let your target audience do the rest. 2) One of the most important video optimization tips is to have high quality content that your viewers would love. If your videos appreciate the content you're giving them, they'll naturally want to visit your website to find out more about you. When people view videos, they want high quality content that benefits them in some way. You can't expect low quality videos to get a high number of views or get shared around the web. Quality matters here more than quantity, so make sure you're putting enough effort into it. Even if you have a hundred videos online it won't give any results unless each one of them offers something of value to the viewer.
Then of course do not forget to bookmark your videos or upload them to accounts you have. This is part of your overall video marketing plan and should be done. This step is also very easy to do, but a little tedious and time consuming, but it will help you so don't skip it. You really should take the time to choose the main sites that are potentially worth your time. Eventually, it's completely up to you as to how much effort you put into making your videos work. You can do video marketing right or wrong, but if you do it right you will like the results. There really is no excuse for getting this wrong only because it is so easy to do. Nothing motivates like success, and when you begin realizing your own then nothing will stop you. It does take a little time before you see any concrete results but in the end, what really matters is that you're taking consistent action.
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