If your goal in your article marketing is just to gain backlinks to your site, then you can focus slightly less on the quality of your content. The main goal in this type of article marketing is to be unique so that your content helps drive up your search engine rankings.
Writing a series of related articles can be a great way to get the most out of your article marketing efforts. Of course every article should encourage your readers to find more of your writing, but a series has its own particular kind of powerful cross-promotion. Each installment of an article series acts as an advertisement for the series as a whole.
Ezines are one of the best publishing platforms to use for an article marketing campaign. Review an ezine's terms of service before you send it your first article, and go back to check it for changes regularly if you continue sending it material.
Do you want to try article marketing, but aren't sure where you should start? In this article, we'll give you the tips you need to start article marketing and to make sure that your efforts flourish.
These strategies will help you to keep your business on the right track entering into the year 2016.
1. Signals from social media
2. Befriend mobile
Mobile Internet activity is above 30% of the overall Internet traffic. In view of the considerable developments in browsing patterns, Google has initiated the step of tagging sites on its SERPs as "mobile-friendly". Naturally, the click rates and engagement for sites tagged specifically as Mobile friendly would be greater than that of others'.
So, the beginners have to switch over to the responsive design, to get assessed by Google's search engine. Take Google's Mobile-Friendly Test and confirm that your site passes the requirements set by Google.
3. Migrate to HTTPS
With the recent incidence of data breaches in a big scale, security has been an area of focus for most digital conversations. In a move toward a safer browsing experience for all users, in August 2014 Google announced it would be using HTTPS, as a definite ranking signal. HTTPS (HTTP Secure) is a technology for transferring data between your site and the Web server with an additional layer of encryption called SSL (Secure Socket Layer) to make data transfer more safe and secure. Keeping the present Web security scenario in view, along with Google's declaration regarding HTTPS as a ranking signal, it is worthwhile to invest in an SSL certificate for your site.
4. Don't abuse guest blogging
As article marketing has attained more popularity by way of backlinks and proven authority, there was a pronounced increase in guest blogging, only to provide a link. You must always try to publish quality content under guest blogging and receive quality links from recognized Web sites.
5. Focus on contextual search
SEO experts preferred to improve their published content through their synonyms, product related phrases and diverse content formats. In 2014, the content management abilities of Google bots are refined. A comprehensive SEO approach with the top 5 SEO tools has enabled improvised keywords from the point of user outlook. Keywords with interactive queries with normal linguistic structures have been adopted.
Compare SEO tools that will enhance your visibility on all platforms without any hindrance.
Article Source: http://EzineArticles.com/expert/Yash_Pal_Singh/2128387
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