Expert Author Jon Allo

If you're thinking about starting a home based business there are a few questions that you really need to answer first. When you start a home based business, everything doesn't have to be done at once. You can work at your own pace to achieve your dreams and objectives. But it is worth taking the time to answer these questions below so that you don't start something that you come to regret.

1. Are You Ready To Commit To It?
Running a home based business can be very satisfying both financially and for your personal ambitions. But is does need a solid commitment. If you treat it like a hobby, that's all it will ever be. It will take time and resources to get it off the ground and to keep it going. You'll need to prioritize your tasks and decide which are the most important and which are the least important. Know which things are achievable within the time-frame you've set for yourself, and which tasks cannot be done.
2. Have You Carefully Chosen Your Market Sector?
You need to have a clear idea on the products or services that you are going to sell and who your target market are. Start with a niche that interests you or that you know something about. It's much easier to work on something that you like and find interesting rather than something that has no interest to you whatsoever.
3. Are You Ready To Get Online?
When your home based business is online you can reach potential customers from all over the world. It can even be working for you while you're asleep. You don't need to be a computer expert to set up a website and there are many straightforward, step-by-step online business tutorials that can get your business on the internet in a matter of hours.
4. How Will Customers Know That Your Business Exists?
If nobody knows your business exists it won't be a business for very long. You will need to market your business. Advertising online is very cost effective and you can get your messages in front of your target audience very easily. And there are also many ways that you can drive customer traffic to your website for free. Are you prepared to learn some website traffic strategies?
5. Why Should People Buy From You?
It's very likely that you will have competitors selling products and services that are similar to yours. Customers make purchases from businesses that they know, like and trust. Focus on your target customer. What are the benefits of buying from you, rather than your competitors. What extra value can you offer your customers? If you don't know, how will you expect your customers to know?
Regardless of your age, education, technical skills or qualifications there are no specific requirements for being a successful home business entrepreneur. However you will be more successful with a solid business model to work from, clear direction, training and support. If you don't know where to start or you're not achieving the online success that you want, check out the FREE Online Business Video Series at

Expert Author Gunjan Singh

Starting an ecommerce business is actually a tough task to do, which require a lot of research investment in terms of money and time as well. With a number of patrons shopping online increasing day by day, so, more and more people want to take one step further to the growth of their business. If you are also in the same boat, so, this article is really helpful to you, it's because here we discuss how to start an online business. Countless things you need to do before you get started and to know about them, scroll down and read below.

Choose A Product To Sell: First and foremost step; you have to take to build an ecommerce business is to know what you want to offer. Undoubtedly, this is the challenging part, which requires a lot of research and a sound mind to take decision wisely. It's good if you explore the market first and after knowing about the upcoming trends choose a product to sell.
Pick a name For Your Business: Another challenging question faced by the beginners is choosing the name of their company that suits their objectives. So, select a name that quickly grabs the attention of a customer and is easy to read and remember. It would be great if you get the similar domain name for your website.
Create A Website: Having an ecommerce website is essential to start an online business because it will give you the platform to trade. Creating a well-designed site is not a tough task, for this, you can even consult an ecommerce website designing company around you. It is the entryway of your online business, which allows people to come and shop so don't take it casually.
High-Quality Images: No doubt, while purchasing online, people cannot see the product, they just see a digital image, which helps them to make a right decision. So, before you start an online business don't forget to take high-quality pictures of your related products and services.
Create An Online Marketing Plan: An important thing which you cannot take for granted is making an online marketing plan. It's because nowadays, when everything becomes digital, so, internet marketing is essential. It helps you to increase the value and worth of your company, which in result helps to drive traffic to your site and boost your overall sale.
All above points will help to start your online business. So, what are you waiting for? Time is running out, and competition is too high, so, it's right time to give your online business a kick-start.
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By Soon See Leak

I have found that when seniors want to learn about Internet Business or online business, many of these seniors are so eager to want to know how to go about doing it. Right from Day One, many of them are just eager to want to know how to create a website or how to start promoting other people's products and services. They are just so anxious to know "how" "how" "how'...

Well, in this second article I want you to approach the learning of doing this kind of business by first asking "why", then "what" and then only "how" instead of just wanting to learn the "how", "how", "how". This is because I believe that once you have got the "why" and "what" right, then the "how" is the least difficult of the whole process.

1. First Start With "Why"

Most of the good internet marketing gurus will always ask their students to spend the initial part of their learning process focusing of getting the right "keywords". Well, for us senior newbies, what this means is to get "Why" right first. And what do I mean by that?

Let's examine the first three possible scenarios, that is, either you have a product to sell, a service to offer to customers or you want to help to promote someone else's products or services.

Even if you have a product or service to offer you should ask the question, "why does the customer want to buy your product? ". If you do not have any product or service to offer to customers and you may want to help promote someone else's product, again you also have to ask the question "why does the customer want to listen to you when you are promoting someone's else product?"

To promote someone else's product or service you need to know what product or service do you want to help to promote? Take you time. Don't worry about where to find the products or services to promote. That's the "How" part of this process. First just think of what interest you or "why do you think the customers want to buy that product or service? ". You can promote many products related to such topics like music, fishing, golf, handicraft, cooking, learning languages, astronomy, magic tricks, yoga, tai chi, travel and the list goes on and on. That's why I say, take your time. This is the most important part of the process. Get this wrong and you will reduce your chances of succeeding significantly.

So the first and most important thing is to really understand why would the customer want to buy from you?

Don't be afraid to spend as much time as possible on understanding the "Why"s. Why do you want to sell this product or service

2. Then we ask the question "What"

To help us understand why we think customers want to buy from us, we should ask the question "What is the problem that the customer want solved?". Once you are very clear on that, then we can see if what we are offering is providing the solution that the customer is looking for. What problems are those products or services trying to solve for the customers? For example, if the customer has an overweight problem then the weight loss program that you are trying to promote may be a potential product to help such a customer. From your perspective, you should also try to be more targeted in your customer group. For example what target profile of the population are you focusing when you promote your weight loss program. Is it for overweight teenagers or overweight seniors? Who are you trying to help? Spend some time asking the question "what problems are you trying to solve for the customers" or "what are the most urgent problems that potentials customers have and what solutions can you provide". Remember you can combine the "why" and the "what" when looking at customers' problems and "what" and "why" a particular product or service is the best choice to consider.

Once you have identified the product or service and the problem that it will solve then, and only then, can you start looking at "keywords" which brings us to the third question and that is the "how".

3. Finally we will look at "How"

When we ask the question "how", what we are trying to find out is "how do customers look for solutions to their problems?". Now what do I mean by that?

Let's take one example to illustrate what I mean.

First lets take the simple example of cooking. Now if you are keen on the subject of cooking and you want to promote your own cookbook or someone else's cookbook then you need to know "why do customers want to look for such a cook book?". "What" is the cookbook trying to solve for the customer? For example, it is a Japanese cookbook for non-Japanese cooks. So the "why" and "what" is obvious. For example, helping non-Japanese who are very keen to learn how to cook Japanese dishes. To understand the "how" we have to put ourselves in the shoes of the "potential" customers of this cookbook. They want to know "how" to cook Japanese dishes. So when they go online to look for information about how to cook Japanese dishes, "how" do they go about doing it. They probably will use Google Search and will key into Google Search such words like "Cooking Japanese dishes" or "how to cook Japanese dishes" or "easy Japanese cooking guide" or some other such terms. Well in the Internet Marketing world, such words are called "keywords" or "key phrases".

Our main objective in the first phase of our journey is to learn how to identify the right "keywords" or "key-phrases" that potential customers will use when they do their "Internet searches".

There are several "tools" online that can help us to check which are the most popular "keywords" and "key phrases" that potential customers use to search for solutions that your products or services can provide them.

So in this article, what we have learned is that the most important first thing to do if we want to start an online business is to take our time and really study why and what problems does the potential customers have and then what products or services that you have that can provide solutions to these potential customers. If you already have a business in mind then that's great and you can move to the "how".

However if you are still trying to "discover" what is the "best" subject to get involved in to start your online journey, then here is a simple technique. Most IM gurus always say "don't try to sell someone something. Instead, try to find out what some people need and then be the one to help them meet their needs."

Once you have identified the product or service that you want to sell or promote that means that you have found the "niche" that you want to focus on. Then it is time to put on the "customer's hat" and start to think like the customer. Within that niche, what problems or needs does the potential customer have? How would he or she start looking for solutions online? What words or phrases will they key into Google Search to find help for their needs. Make a list of all the possible "keywords" or "key phrases" that YOU THINK they will use to search for more information online. Then you can use some online tools to "check" if these are really the common keywords that people use to search online within that niche. In this way you can identify what are the most popular keywords related to your product or service. The secret here is that the more specific your niche is, then the more targeted your potential customers will be and the higher will be your chance of serving the right customers within that niche. Take for example the game of golf. Now if you are just selling golf training books, then your customer group is fairly diverse. However if you narrow that down to "how to improve your putting?" then your target customers become more specific. So instead of promoting a golf book for all golfers, you position yourself as someone who is trying to help golfers who want to improve their putting techniques. Just like instead of promoting a cookbook, position yourself as trying to help people who want to learn how to make chicken pies. As most Gurus will tell you, the secret is that the more specific your niche is the better is your potential to find and serve the "right customers" who have a specific need that you may be able to fulfill. So be more specific in finding your keywords or key phrases.

One of the most popular online tools for this is the free Google Keyword Planner.

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