In this century people dedicate most of their time to their phones. Although it isn't recommended to use light emitting objects for a long period of time, people still tend to glare at their phones often. However, this is the reality that we live in, so we have to roll with the punches. This time that people spend on their phones is valuable and marketing specialists can use it to their advantage. Be sure that you know who your target market is so that you can post specifically for them. They may feel that you are directly speaking to them.
A business needs to keep its customers involved when it comes to its products and services. One would not want to spend most of their time on the phone with multiple people sharing the same advert or post. You can post something on a social network that is informative regarding a service you provide.
It is cheaper and easier to post adverts on the internet instead of paying a lot of money for a billboard on the side of the road. With a social network post, people can easily see what your business is all about and can ask questions directly.
Social networking also gives customers and clients more interaction with your business page and you. People will believe that you care about your clients more and are willing to answer their enquiries.
The recent generations are difficult people to satisfy. They are expectant of so many crazy and new ideas and refuse to do things "old school". This may seem hard to conquer but you know well that the majority of this generation will only want to view products on a phone or computer. As long as it is displayed on a screen, they are happy.
Social network marketing gives your business more fame on the internet. By using keywords that are often searched for, more customers and clients are bound to see the quality of your work and your dedication. In the business industry you need more people to trust you because nothing travels faster than bad news. You need to always make sure that what you are posting grabs attention in a good way.
It takes time for your business to be well-known and more time for it to be recommended by people. Social network marketing is an important part of growing your business. Plus there is always something to be said that will give you more traffic and, consequently, more clients.
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By Wendy Chamberlain
Social networking sites continue to be widely used by private individuals and organizations today. They also get updated every now and then the reason why users need to update their security settings on their preferred platforms on a regular basis.
Apart from changing passwords, there are now tools you can use to protect social and other online accounts whether you're using a computer or mobile device. Here are some of them you can use.
Intrusion Detection System
Installing an intrusion detection system is recommended particularly for mobile devices. This app can effectively detect suspicious activity and unauthorized access to your various accounts online.
The LogDog app for Android is one such system that keeps watch of your online accounts round the clock. It alerts users every time somebody attempts to access one of your accounts. Currently, the app works with Facebook, Gmail, Yahoo!, Dropbox and Evernote among others. More social platforms will be added in the future.
While you already have passwords for your different social accounts, using a password manager is a must for better protection. Use LastPass or 1Password which helps ensure online security and does not even require you to log in to your accounts every time. These apps features a random password generator that enables social media users to come up with strong and secure passwords when they register to new sites.
LastPass works on Android and iOS devices. It can also be downloaded as a browser extension for use on Windows or Mac OS. 1Password, on the other hand, is available for Android, iOS, Windows and Mac OS.
Social Media Management System
A social media management system will help you manage access to your personal or company's social accounts. This tool works by giving employees or team collaborators access to your social accounts without providing sensitive information about your account. Examples of this are Hootsuite and SproutSocial.
If you have an IT staff managing your social accounts, it is a good idea to let them regularly change your passwords to prevent unauthorized access.
On Facebook, you can use the Login Approval feature. It helps control access to your Facebook page and will prompt your page admins to enter a special security code every time they access your page whether using a computer, a new browser or mobile device.
Manage Privacy Settings
Be sure to learn how to adjust your default privacy settings on every social networking site. Be particular about permissions as it will help you control the people who can see and comment on your posts. This applies to Facebook, Twitter, Instagram and Pinterest.
Install Antivirus Software
An antivirus software on your computer and mobile devices should also not be taken for granted. It will protect you against malware, viruses and other online threats. There are many of this type to choose from today.
But take note that it's not enough to simply install them because you also need to update them regularly to keep up with the latest threats.
Wendy Chamberlain is the founder of http://www.savvywebwomen.com and creator of the Savvy Online Engagement Blog - the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit http://www.wendymoore.net.
Article Source: http://EzineArticles.com/expert/Wendy_Chamberlain/200434
By Gerard Mohamed
Social networking has in recent years, almost completely revolutionized the way we use the internet. What we recognize now as hundreds of different social networks began as just a couple of simple sites. Every one of those networks is in some way designed to help people make meaningful connections with others who share similar interests.
There are of course some networks where you can search for people you knew in the past, whilst other networks are explicitly designed to help you create professional connections, and even find a new job.
Many of the networks are centered on hobbies and interests and you can even find smaller networks that are embedded within larger network frames. Working out ways to leverage each of these different types of networks can become extremely daunting, so it is best to only focus on a few at a time.
However, it's possible to build your online business using social networking the right way. You just need to be sure, and clever about the tactics you use. Making money online is not an impossible task, but it will largely be dependent on your strategy and approach.
If you've created a profile on Facebook or LinkedIn, do not be tempted to just make friends or contact with anyone and everyone. Be sure you choose your network connections wisely, by building it in a slow and organic manner. If you begin following or befriending those you do not really know, people will become wary or suspicious of you. Yet if you work on building your profile organically, you'll find people will trust you more easily. You want people to feel like you are a friend and a confidant.
Your ultimate aim is to get those people on your friend's list to not only pay attention to the messages you post, but also engage in an active manner. These are the people you want to respond to the marketing messages you eventually intend sending out. You need to do regularly filtering and take special note of people who actively and voluntarily share interesting and valuable information within your niche of interest.
If by chance, you already have existing profiles on the networks you plan to use, it will be in your best interest to create new profiles for marketing your products and services.
Try never to confuse the very people whom you are interacting with. While you can remain a little less businesslike, you still want to keep business and fun as far apart as you can. You always want a relationship that is built on mutual respect and trust. You will very quickly lose contacts' respect if you put up pictures of you within a raucous party environment, or post an angry interchange with negative undertones.
There are some networks that will allow you to create more than one profile through a single account, whilst others will insist that you make more accounts if you want any additional profiles. It is worth bearing in mind that when having the extra accounts, the key is to keep everything separated, as it will help you with better control later on.
If you are keen to begin making money online, then having a network of targeted people who are highly likely to respond to your offers, is of paramount importance. When done in the right way, social networking can become the golden key to unlock the future of your internet marketing career.
Gerard Mohamed is a Social Entrepreneur with a great interest in online marketing. He maintains that 95% of advice, books and programs on internet marketing, does not work. This is because people overlook the Power of Social Networking when wanting to Make Money Online. Stop being misled by online crooks who know nothing about Internet Marketing Success. Simply go to http://onlinemarketingcash.com and get the real facts on how to live a life of prosperity through online business ventures.
Article Source: http://EzineArticles.com/expert/Gerard_Mohamed/209579
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