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Expert Author Peter Bright

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Do you have this perception that in starting an online business, a unique idea alone is enough to create a successful product? Do you believe that once you have an idea, you can already start your product line and expect profits thereafter?

Please do yourself a favor and erase that thought in your head. Having a home business idea is awesome, but it's not the only element to make your product sell.

Definitely, you want to know how to make your product stick out. Below are some easy and simple to follow small business tips.


1. Study the Market

Even if your product is excellently made, no person will buy it if he or she doesn't need it. When this happens, those sleepless nights and long hours you've spent in forming your product will just go down the drain.

To avoid the situation stated above, identify the market's necessity first. You have to do research on the problems people want a solution for. When you've formulated a product based on the market's needs, people will buy it. Thus, your time and effort are not wasted.

Yes, it's true that having the skill and the ambition to craft a product is commendable. However, if your skill and ambition don't convert into revenue, what you've been doing is just a pastime, a diversion, or a leisure activity, and not a business. Remember that your purpose is to generate income out of the products that you sell.

2. Determine Your Potential Clients

Conducting a market study about your prospective customers or clients is half the battle. Learn about their occupation, their residences, their estimated income, the common age group, their reasons for buying your product and such other things that will let you know them better. If your clients are companies, corporations or firms, you should learn about the types of businesses they are running, and who their decision makers are. Not only that, prepare to check the media they patronize and utilize them as your means to advertise your product.

3. Make Your Product

After identifying the necessities and the probable purchasers in your target market, start creating your product. In this stage, you have to give your all and be at your best so that people will demand and crave for your product tremendously. Use your imagination and your skills to create a product that stands out. Also, focus on your goal, which is to produce profits for your start-up online business.

4. Test Your Product

Letting people try your product is an opportunity for you to improve it. Use their feedback as a critique to make your product better. You can give samples to your acquaintances or to random people in your neighborhood. If they give you a positive response, you can start creating your product and start your online business.

5. Pre-launch Your Product

In starting an online business, organizing an event and inviting prospective buyers to see your product are essential. You can give a short talk about what your product can do for them and why they really need to buy it immediately.

There are so many things that you need to learn to help you in building your product. For more small business tips and home business ideas, you can apply for our newsletter at mybiztips.co.UK or you can log on to http://www.icopyit.co.uk.

Article Source: http://EzineArticles.com/expert/Peter_Bright/2270259

Expert Author Dr. Jim Anderson

As a product manager, you want your product to be a success. You do your best to understand what your customers will want, you work with your developers to create the right product development definition, and you train your sales teams to go sell it. However, there's one more thing that you need to be doing. That's launching your product. You don't want to just launch it, you want to stage a grand product launch. Now just exactly how are we going to go about doing that?

Promote Your Launch Extensively And Creatively
A product launch that nobody knows about is not going to do you any good. What this means for you is that you are going to have to create a calendar that you can use in order to make sure that you are reaching out to the right people at the right time. Knowing how to do this correctly is something that can go on your product manager resume.

Your first contacts need to be with the journalists who cover your market segment. Additionally, most publications have a person who is their "calendar editor" who is in charge of what goes into each issue. You're going to want to reach out to both of these groups about a month before your launch happens.

Now that we live in the 21st Century, there is a new type of journalist that can help to make your product launch a grand one: bloggers. Because this type of writer works on a more flexible schedule, you can reach out to them a bit later in the process.


Introduce Intrigue Into Your Launch

Everyone likes a mystery. What this means for you is that you are going to want to use your product launch to tease people's curiosity. This means that when you are talking about your product launch, you are going to want to use words like "free" and "mystery" in order to get their attention.
In order to generate some buzz about your product launch, you are going to want to consider offering some sort of free gift to a limited number of your first customers. Alternatively, you could schedule a mystery guest to attend a product launch celebration. Everyone likes to meet and hang out with someone who is famous even if they are only famous in your product's niche.

When you are doing a product launch, you'll create product collateral. Don't make boring collateral! Instead, take the time and hire the talent that you'll need in order to make your product's collateral as intriguing and distinctive as possible.

Hold A Soft Launch
Having done all of the work that a product launch requires, when the big day approaches often times we can only step back and keep our fingers crossed. However, it turns out that there is one more thing that we can do that will boost our chances of having a successful product launch: hold a soft launch.
When you are holding a soft launch for your product, you invite friends, partners, members of the press, and even family members to a run-through that happens a night or two before the big event. This is a great opportunity to practice everything that will need to be done during the real product launch.

At the soft launch, the company's employees who are helping you with the launch will get a chance to get on-the-job training regarding what they are supposed to be doing (and not doing!). Any glitches in your plans or things that you've overlooked will quickly become apparent.

What All Of This Means For You

More often than not, a product manager's career is determined by how successful our product is. The more success that a product has, the farther in the organization we can go. Since a successful product starts with a successful product launch, we'd better get good at staging a grand product launch. Doing this well should be a part of every product manager job description.

In order to do a product launch the right way, we first need to start things off by promoting the launch. This can involve working with people who are willing to write about our launch at least a month before the launch. Next we need to find ways to introduce some intrigue into the launch so that we can get people interested in what we are doing. Finally, since the launch is so important, we need to hold a soft launch in order to work all of the bugs out.

The good news about launching a product is that it can be easy to do this correctly. However, in order to make sure that we get the biggest bang for our buck, we need to make sure that we know what we are doing. Follow these three tips and your next product launch will be a grand event indeed.

Dr. Jim Anderson
"America's #1 Unforgettable Business Communication Skills Coach"
http://www.blueelephantconsulting.com/

Dr. Jim Anderson has been a product manger at small start-ups as well as at some of the world's largest IT shops. Dr. Anderson realizes that for a product to be successful, it takes an entire company working together. He'll share his insights and guidance on how to make your products a fantastic success.

Subscribe to the FREE Accidental Product Manager newsletter to get the information that you need to have a successful product and a successful career. Go here to to get your free subscription: http://tinyurl.com/p4ru9d

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