naked

Email Marketing Tip... Don't Leave Your Email Naked

No matter how high tech the world becomes, there are still many old-fashioned problems regarding communication. With email, you face the same challenge as you do with regular mail-- convincing the recipient to open the message (or envelope).

A subject line allows the reader to see at a glance what the message is regarding. It serves as gatekeeper, determining whether the message will be opened. Here are three methods for writing an effective subject line.

Many email recipients delete messages without ever opening them. How do you avoid ending up in the electronic equivalent of "File Thirteen"? The answer is: by using a good subject line.

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Michelle Hoffmann – Publisher/Editor/Owner