By Wendy Chamberlain

Social networking sites continue to be widely used by private individuals and organizations today. They also get updated every now and then the reason why users need to update their security settings on their preferred platforms on a regular basis.

Apart from changing passwords, there are now tools you can use to protect social and other online accounts whether you're using a computer or mobile device. Here are some of them you can use.

Intrusion Detection System

Installing an intrusion detection system is recommended particularly for mobile devices. This app can effectively detect suspicious activity and unauthorized access to your various accounts online.

The LogDog app for Android is one such system that keeps watch of your online accounts round the clock. It alerts users every time somebody attempts to access one of your accounts. Currently, the app works with Facebook, Gmail, Yahoo!, Dropbox and Evernote among others. More social platforms will be added in the future.

Password Manager

While you already have passwords for your different social accounts, using a password manager is a must for better protection. Use LastPass or 1Password which helps ensure online security and does not even require you to log in to your accounts every time. These apps features a random password generator that enables social media users to come up with strong and secure passwords when they register to new sites.

LastPass works on Android and iOS devices. It can also be downloaded as a browser extension for use on Windows or Mac OS. 1Password, on the other hand, is available for Android, iOS, Windows and Mac OS.

Social Media Management System

A social media management system will help you manage access to your personal or company's social accounts. This tool works by giving employees or team collaborators access to your social accounts without providing sensitive information about your account. Examples of this are Hootsuite and SproutSocial.

If you have an IT staff managing your social accounts, it is a good idea to let them regularly change your passwords to prevent unauthorized access.

On Facebook, you can use the Login Approval feature. It helps control access to your Facebook page and will prompt your page admins to enter a special security code every time they access your page whether using a computer, a new browser or mobile device.

Manage Privacy Settings

Be sure to learn how to adjust your default privacy settings on every social networking site. Be particular about permissions as it will help you control the people who can see and comment on your posts. This applies to Facebook, Twitter, Instagram and Pinterest.

Install Antivirus Software

An antivirus software on your computer and mobile devices should also not be taken for granted. It will protect you against malware, viruses and other online threats. There are many of this type to choose from today.

But take note that it's not enough to simply install them because you also need to update them regularly to keep up with the latest threats.

Wendy Chamberlain is the founder of and creator of the Savvy Online Engagement Blog - the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit

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Expert Author VS Singh

Now a days people like to read reviews of products on social media websites before making purchases. They also look at the social media pages before deciding upon a purchase. You will find various queries posted by interested people on SM websites. People expect quick answers to their queries. Social media is an effective and economical tool for both business and customers. One of the advantages for a customer is that queries are likely to be answered as they are publicly visible. In order to win the social media battle, the following steps can be followed:

Ask for feedback- Towards the end of your updates, you can ask for feedback. This will create a good impression among the customers that you are active and willing to interact. This will create an impression that you care for your customers.

Give prompt replies- Taking long time in answering the queries of customers will create a negative perception. Host analytics tools like HootSuite, ZenDesk or SproutSocial can utilized for minimizing the time needed in giving response. These tools automatically send all the answers.It is concerned better to send response within twenty four hours.

Keep answers of FAQs ready- You will either get a positive comment or a negative remark. To positive reviews, answers like thank you could be given. To a negative review, a thank you along with solution can be given. In reply to public complaints, you can apologize. By thanking the customers, you can win over them.

Behave in a courteous manner- It takes strength and honesty to acknowledge your mistakes. So instead of making excuses or placing our faults on others it is better to accept the mistakes and try to rectify them. Only by finding solutions, you can improve your shortcomings.

Be professional while making updates- In order to impress the customers you have to use professional language in postings. Spelling mistakes, poor language and grammatical errors have to be avoided. Like newspapers and magazines, you have to use impressive and sophisticated language.

Show your lighter side in the social media campaign- You can bring the human touch to your campaign by discussing things like weddings, birthdays, parties in social media campaigns.

After going through the above information, you would have learnt a great deal about the ways to handle the customers effectively on social media. By following the above mentioned strategies, you will definitely succeed in your goals.

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