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Expert Author Sohaib Azam, Esq 

By Sohaib Azam, Esq

By now, you understand that social media is very important to a business's success. If utilized correctly, it can help your business and business sales reach levels you never thought possible before. But advertising on social media is no easy task because of the various complexities involved with each individual social media channel. This article will address some steps you can take which will help improve your advertising impact.

#1: Spend Some Time And Reflect On Which Channels Will Work Best For Your Company And Devise A Plan

Every year or so, there is always a new social media channel. Facebook started in 2004 and has grown tremendously since. Twitter started in 2006 and is now in constant usage by a lot of people. Instagram started in 2010 and is now a big hit. There is always a new social media channel and there is always the risk that the new channel may flounder in the long run. The important thing is to reflect on which channels will work best for your business.

If your business involves a lot of photography, than Instagram and Facebook are ideal places to advertise from since you can present pictures well from these sites. If your business is more of a professional business such as a consulting firm or tax preparation service, you might benefit from social media channels such as LinkedIn and Twitter. This is really more of a personal choice, but the important thing is to spend time and reflect on that choice. After this is done, you must devise a plan for how you will advertise on these sites. Without a plan, you will not know who to go after and how much money you should spend on advertising, both of which are very important.

#2: Make Sure You Spend Some Time Establishing A Presence On These Sites Before You Advertise

Using social media for your sites is not as simple as establishing an account and just advertising. You need to spend time updating your status, writing articles, and whatever else will convince your subscribers and followers that you are keeping up with the business. Once you do this, your advertising efforts will become much easier because your target audience will know they are dealing with real people and not just some business.

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Article Source: http://EzineArticles.com/expert/Sohaib_Azam,_Esq/2182390

Expert Author Sohaib Azam, Esq

By Wendy Chamberlain

Social networking sites continue to be widely used by private individuals and organizations today. They also get updated every now and then the reason why users need to update their security settings on their preferred platforms on a regular basis.

Apart from changing passwords, there are now tools you can use to protect social and other online accounts whether you're using a computer or mobile device. Here are some of them you can use.

Intrusion Detection System

Installing an intrusion detection system is recommended particularly for mobile devices. This app can effectively detect suspicious activity and unauthorized access to your various accounts online.

The LogDog app for Android is one such system that keeps watch of your online accounts round the clock. It alerts users every time somebody attempts to access one of your accounts. Currently, the app works with Facebook, Gmail, Yahoo!, Dropbox and Evernote among others. More social platforms will be added in the future.


Password Manager

While you already have passwords for your different social accounts, using a password manager is a must for better protection. Use LastPass or 1Password which helps ensure online security and does not even require you to log in to your accounts every time. These apps features a random password generator that enables social media users to come up with strong and secure passwords when they register to new sites.

LastPass works on Android and iOS devices. It can also be downloaded as a browser extension for use on Windows or Mac OS. 1Password, on the other hand, is available for Android, iOS, Windows and Mac OS.

Social Media Management System

A social media management system will help you manage access to your personal or company's social accounts. This tool works by giving employees or team collaborators access to your social accounts without providing sensitive information about your account. Examples of this are Hootsuite and SproutSocial.

If you have an IT staff managing your social accounts, it is a good idea to let them regularly change your passwords to prevent unauthorized access.

On Facebook, you can use the Login Approval feature. It helps control access to your Facebook page and will prompt your page admins to enter a special security code every time they access your page whether using a computer, a new browser or mobile device.

Manage Privacy Settings

Be sure to learn how to adjust your default privacy settings on every social networking site. Be particular about permissions as it will help you control the people who can see and comment on your posts. This applies to Facebook, Twitter, Instagram and Pinterest.

Install Antivirus Software

An antivirus software on your computer and mobile devices should also not be taken for granted. It will protect you against malware, viruses and other online threats. There are many of this type to choose from today.

But take note that it's not enough to simply install them because you also need to update them regularly to keep up with the latest threats.

Wendy Chamberlain is the founder of http://www.savvywebwomen.com and creator of the Savvy Online Engagement Blog - the information packed resource that shows business owners and entrepreneurs how to use online strategies to connect with key stakeholders, influence decision makers and be seen as a thought leader, all via the use of social media. To receive your FREE Special Report and how-to articles to expand your Online Engagement toolkit, visit http://www.wendymoore.net.

Article Source: http://EzineArticles.com/expert/Wendy_Chamberlain/200434

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