Marketing

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Expert Author Oliver F Momeni

Webinars are an ideal way of delivering information to a large group of people simultaneously. They are also great for introducing your audience to products and services that will help them put any advice given in your webinar to action, but it's important that webinars retain a high level of quality. Of late, a trend of automated and rolling webinars has been unearthed. What this means is that pre-recorded webinars are presented to a selection of different audiences. There is nothing wrong with pre-recording your webinar, in fact, it is something that we recommend that you do. But you need to ensure that when you do pre-record your webinar that you are aware of any potential pitfalls.

The Cons of "Fake" Live Webinars

Don't Try And Fool Your Audience

If you are showing a pre-recorded webinar to an audience, they will more than likely know that it is pre-recorded. There is a certain quality of a live call that doesn't carry over into a pre-recorded webinar. So if you were to advertise your webinar as live, then you simply played a pre-recorded version of your webinar, you could leave your audience feeling cheated. Evidently, this will lead people to mistrust you and lose faith in any product you have to offer.

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Lately it seems, there has been quite a bit of confusion as to what an ezine really is...  being a 16+ year ezine publisher, I thought I would clear up some misconceptions. and republish an old article I wrote a few years ago...  seems, the more things change, the more they stay the same! #whatanezineisnot

What an Ezine is NOT!

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Expert Author Hugh Benjamin

Anyone who's looking to grow their network of professionals should be on LinkedIn. This platform is one of the best for connecting with others within your industry. What's also awesome about this social network is that you can use it to create a voice and identity for yourself and your brand. If you're looking to become an influencer in your industry, then this is a great place to build your authority. Content marketing is key, which can be carefully planned and executed by professional SEO services.

Whether you've just opened a profile on LinkedIn or been scouring the network for years, you can use the following tips to boost your visibility and potentially land more connections.

Start Endorsing Skills for Your Friends

LinkedIn is all about credentials and who you know. Since you may not know too many people, you can increase your chances of getting connected by increasing your endorsed skills. One way to go about this is to begin endorsing the skills of your friends, and they will likely return the favor. The more skills you have, the better your profile looks to potential connections. Plus, it will help boost the visibility of your profile.

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