A strong email list that buys from you could very well be the single most valuable part of your business. If you are in this for the long term, then it is something that should not be ignored.
Building an online email list doesn't mean that you should limit yourself to marketing methods that are purely web oriented. There's a lot of potential in offline marketing too; you can easily drive traffic to your squeeze page by leveraging methods such as flyer distribution, classified advertising, etc. There are many places where you can place your website address so people offline will see it. This is still largely ignored by huge numbers of online businesses, and that is good for you. Just think out of the box and you'll be buzzing with unique ideas in no time.
Once you start adding subscribers to your email list, it doesn't end there. You have to put in the effort to regularly take care of your list by feeding it with quality information. Remember that a list needs constant attention just like a garden otherwise it will wilt and die. The stronger the relationship, the better off everybody will be including you. This will increase the trust factor between you and your subscribers, which will ultimately lead to word of mouth marketing. You should add social marketing to your list building efforts, as well. Do not ever think that these strategies do not work because they do.
Leverage Viral Marketing: The internet is a huge tool that can be used to get the word out in a little amount of time. This specific kind of list building technique will not work for everyone because it means lots of hard work and a little luck. Let us pretend that you are the developer of a notorious PDF report that is gaining popularity on the internet. Do you think this will be used as a new viral marketing campaign? Obviously, it can. But to get perfect results, you have to be willing to test, fail and do it again.
Once you have a process in place to build your email list, then you will have an easier time adding to it. So go ahead and start putting these ideas into action if you want to see long term results.
Did you ever have the chance to view the new Old Spice commercial? It is very fun to watch isn't? It is catchy and there is a lot of humor put into it, just like the original commercial. This is probably one of the best examples of great internet marketing ideas. Would you know how to do more similar stuff?
Videos are among the hottest that you can do today when it comes to creating an internet marketing campaign. But if you have seen that video that I mentioned earlier, you would see that the production value, while not the same with the big budget production houses, is still quite more than the average person might be able to afford. Do you need to have the same budget to pull off something even a bit similar? Definitely not.
Creativity is a very important factor when it comes to creating catchy videos like the Old Spice viral video. That is because many YouTube viewers will like and share the videos that they have watched if they had great fun watching them, otherwise they would just forget and ignore them. Therefore I am not a believer that you need all the latest gadgets and software for you to create a video with similar effect.
But let us be honest. There will always a certain level of advantage if you have a really good studio set up for your video production. It usually boils down to the quality of the camera, the lighting, the sound recorder, and the video editing software to be used. It is a fact of life that people with the right tools in their hands can truly create wonders.
Let as assume that you have already created your own primary video. But then what? Should you just post it on YouTube and then wait for the flood of viewers to come in? It does not always work that way, not unless you really have a very good and interesting video. If your video product is not as outstanding as many people might think, you can still make it go viral if you do your own promotion for it.
The best way to do it is through link building. And that is why keywords are also very important in video marketing. Your video's title, when you are going to post it on YouTube, should be keyword optimized including the description and the tags as well. These are basic search engine optimization that you should always cover. Then start building links to it.
You can also promote your video through using all the popular social media websites such as Twitter, Facebook, MySpace, social bookmarking web sites, and also the many forums preferably those that are related to the topic of your video. This is a great way of doing a sort of word of mouth marketing. It is cheap and very easy to do.
These are just some of the tips that you can try to help a video just like the new Old Spice commercial to gain a good amount of following. Of course there are other internet marketing ideas worth your time but you can try with the ones presented in this article.
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