holidays

 Expert Author Mary Antonette Pua

In two months the world will be celebrating Christmas, but September had actually marked the start of the busiest sales period of the year.

Many online sellers have started preparing their inventory last month to ensure they don't run out of stock when shoppers start stopping by their stores in the run-up to Black Friday and Cyber Monday.

If you didn't know yet, this year's Black Friday is expected to be a week-long profit-generating event.

As early as November 21, shoppers are going to be busy on the Net, looking not only for quality products but those that give value for their money.

You sure want to be around when that happens, promoting your best offers, lest another seller benefits from a potential sale.

With that said, here are five steps to preparing your eCommerce business for the most profitable season of the year.

Step 1. Bring in your Key Products

Stock up on your key products, or your best sellers, which you are confident will sell before, during and after the Christmas season.

Aside from having those in your inventory, research on potential gifts that people are looking up.

Google Trends comes in handy as it displays the search volume of keywords.

It makes identifying in-demand products much easier.

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