ecommerce

Expert Author Gunjan Singh

Starting an ecommerce business is actually a tough task to do, which require a lot of research investment in terms of money and time as well. With a number of patrons shopping online increasing day by day, so, more and more people want to take one step further to the growth of their business. If you are also in the same boat, so, this article is really helpful to you, it's because here we discuss how to start an online business. Countless things you need to do before you get started and to know about them, scroll down and read below.

Choose A Product To Sell: First and foremost step; you have to take to build an ecommerce business is to know what you want to offer. Undoubtedly, this is the challenging part, which requires a lot of research and a sound mind to take decision wisely. It's good if you explore the market first and after knowing about the upcoming trends choose a product to sell.
Pick a name For Your Business: Another challenging question faced by the beginners is choosing the name of their company that suits their objectives. So, select a name that quickly grabs the attention of a customer and is easy to read and remember. It would be great if you get the similar domain name for your website.
Create A Website: Having an ecommerce website is essential to start an online business because it will give you the platform to trade. Creating a well-designed site is not a tough task, for this, you can even consult an ecommerce website designing company around you. It is the entryway of your online business, which allows people to come and shop so don't take it casually.
High-Quality Images: No doubt, while purchasing online, people cannot see the product, they just see a digital image, which helps them to make a right decision. So, before you start an online business don't forget to take high-quality pictures of your related products and services.
Create An Online Marketing Plan: An important thing which you cannot take for granted is making an online marketing plan. It's because nowadays, when everything becomes digital, so, internet marketing is essential. It helps you to increase the value and worth of your company, which in result helps to drive traffic to your site and boost your overall sale.
All above points will help to start your online business. So, what are you waiting for? Time is running out, and competition is too high, so, it's right time to give your online business a kick-start.
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Expert Author Maulik D Shah

By 

With so many online stores selling more or less the same products, competition is at an all time high in the online retail industry. Any eCommerce business wanting to succeed in this competitive environment needs to have the right marketing strategies in place. It's simply not enough to have a great webstore. Without proper marketing all your website development efforts will go down the drain.

Here are some eCommerce marketing strategies you can use to get the best out of your eCommerce venture.

1. Upsell Your Products
A majority of merchants go for up selling their products, because up selling works better than cross selling online. There are two main factors to up selling - 1) Make your upsells related to the original products 2) Have the right product pricing strategy to make the upsell look like a deal. Also make sure that products you are up selling fulfill your customers' needs. New products must be really better than the original ones.
2. Integrate Instagram
An average order value from Instagram marketing is around $60.00. Instagram gives brands 25% more engagement than any other social media platform. If you use right filters, appropriate hashtags and post at the right time, then you are on the right path on Instagram.
You can run campaigns, contests and share user generated pictures on Instagram. It is an excellent way to attract users towards your offerings. Instagram is one of the fastest growing apps and can be integrated with your store to have a better user engagement.
3. Launch A Facebook Store
Nobody in their right mind should ignore Facebook, the biggest platform for social media marketing. What many people are not aware of is that it is also a great source to generate traffic for shopify users since it is well integrated with Shopify store; you don't have to have a separate track of your inventory changes. Facebook Store, an app built by Shopify lets you display and sell your products directly on your Facebook page. Buyers can share their favorite items with their friends.
4. Capture More Email Subscribers
Email is one of the most essential means at your disposal in eCommerce marketing. It drives online traffic to your store. Email marketing is one of the oldest and still the best channel for digital marketing because it is more direct and accessible. If you are not convinced, consider these stats:
  • Emails have an ROI of around 4,300%.
  • 80% of people claim that they receive marketing messages with their personal emails regularly.
  • 70% of people make use of discount offers.
So don't ignore the power of good old email. Getting your target customers subscribe to your emails is one of the most surefire ways of increasing sales.
5. Improve Email Campaigns
Of course, it is not sufficient to gather a bunch of email addresses. Sending emails regularly with targeted content and offers is critical. There could be many occasions for sending emails that your subscribers appreciate.
For instance, send a welcome email once the customers sign up. This helps have the highest open rates of any marketing e-mails. Or you can let your customers know that their order is being processed and on its way. They would love to know their order status.
Another example is to send regular newsletters and let your buyers know about new discount offers, tips and company news. Out of curiosity, they might check your emails.
6. Generate More Product Reviews
As per the online magazine Internet Retailer, one can boost eCommerce conversion rate by 14-76% by adding product reviews to eStores.
There are two key reasons why this is so. First is social proof. Product reviews are similar to testimonials, wherein people share their experiences after using particular products. Second key reason is, SEO. Product reviews help increase the amount of content on web pages and also increases the probability of ranking for long tail keywords.
Maulik Shah is the founder and CEO of Biztech Consultancy, an IT services provider based in India, specializing in providing ecommerce development solutions, CRM and ERP solutions for SMBS and enterprises.

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