By Jon Allo
Digital information products are items that your customers, subscribers, readers or website visitors can download directly to their computer.
People use the internet to find information and a lot of information is provided for free. But all the information on the internet is not 100% correct and can take a lot of time to find. Your digital information products, such as e-books, reports, videos etc, provide your customers with what they want in an organized format from a reliable source that they can trust.
If your business needs a boost, digital information products can raise your level of visibility and your level of expertise of your specific niche market. Here are 6 ways to use them.
List building is an important part of every online business, but to get somebody on your list you often have to give something away, particularly if you're new in the business. Produce a special report or a small e-book and offer it free in exchange for subscribing to your list.
Whilst you are making use of that free e-book to build a list for your business, you can link it to a range of products that can be sold. For instance, when your new subscriber enters their information on the opt-in page, you can redirect them to a page where they can purchase an e-course which is related to the e-book.
3. Sell For Profit
One of the benefits when you sell digital products online is that they can work on autopilot for your business. You don't require postage stamps or boxes for delivery and your profits can be increased significantly because you only have to produce it once and you can sell it again and again.
4. Lead Generation
Offer free digital products as prizes in contests on your social media sites. Make sure to indicate the price these products would usually sell for so people know that they are getting a deal. Also, make it easy for people to share the contest with others.
People like to get things for free provided that it provides value. Send out a monthly newsletter to your list with a link to a free video or audio on a topic that will interest them. They can then receive information and another link to other products that you're selling.
6. Improve Visibility
Don't exclude other businesses in your marketing communications. Get to know other business owners at conferences or seminars. Get involved in online interactions and provide free access to some of your digital information products in the spirit of sharing and good faith.
Regardless of your age, education, technical skills or qualifications there are no specific requirements for creating digital information products and being a successful online entrepreneur. However you will be more successful with a solid business model to work from, clear direction, training and support. If you don't know where to start or you're not achieving the online success that you want, check out the FREE Online Business Video Series at http://www.jonallo.com/
Article Source: http://EzineArticles.com/expert/Jon_Allo/1079948
The progression of the Internet hasn’t slowed down one bit; in fact, it’s only just begun. And with capabilities like visitor tracking, geo-targeting and personalized marketing, the business competition on the digital playing field has become more aggressive than ever. The advancements are rapid; adaptation is vital. And yet, business owners are either too tentative to dive in or want to get started but just don’t know where to begin.
In the 2nd edition of WSI’s Digital Minds, we provide a map (literally!) that’s designed to help professionals navigate through the complexities of the digital marketing realm. Fourteen of WSI’s thought-leaders explore how online strategies like web design, marketing automation, eCommerce, SEO, reputation management, email marketing and more have been shaped by online consumers and their mobile device du jour! By evolving alongside the growing trends, your brand will be equipped to leave the competition far behind.
The greatest advantage when you create digital products to sell online is that once you have created them, you can sell them time and time again. In order to find new ideas for digital products, you don't have to reinvent the wheel. You just have to uncover unique ways to make it roll better.
1. Ask Your Customers
How do your customers like your current products? Is there something that would like to see more of? Send out simple online survey to the people on your database. Ask them what their current problems are and where they are struggling. You'll probably see one or two common themes cropping up in the answers. Use that information as your guide for creating and selling a new digital product.
2. Convert Physical Products Into Digital Products
Are there ways to convert one or more of your physical products into a digital offering. For example, if you sell fashion accessories, could you create a video course on make up tips? Or, if you sell fitness equipment, could you create an eBook on weight loss? How can you streamline your product or a service using digital media?
3. Take A Look At Your Competitors
Look into other businesses in your niche and see what they are doing to promote their business. What digital products do they offer? What do their audience like most about their products or services? How can you apply those likes to your products or services?
4. Use Social Media
Social media marketing can expose your business to an entire new audience. Create a free eBook or report that provides value and distribute it on social media and ask people for their comments. As you get comments you'll see what questions come up and you can create a follow up version with more details for people to buy.
5. Interview An Expert
You don't have to be an expert in your chosen niche to create a digital product. But experts can be found and you'll know who they are. Ask them if they would be prepared to be interviewed about a particular issue in your industry. Tell them that you want to create a digital product (eBook, video, report etc) from those interviews. The advantage to the expert will be the exposure that they will get from being included in your product. The advantage to you is that people in your niche will want to know what the experts have to say. It's a win-win!
Article Source: http://EzineArticles.com/expert/Jon_Allo/1079948
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