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Did you know that only one out of four people goes past Page one of Google search results? Most searchers are only willing to look through the results on the first page. They are also more likely to be satisfied with what they find from those results.
This goes on to tell you one thing - how you rank matters a lot because it determines how much traffic you get from search engines. So how do you improve your SE ranking?

Through SEO!

Search Engine Optimization is crucial to your website/blog.

This list contains five of the most important tips for enhancing SEO success:

1. Post Quality Content on a Regular Basis
One of the most important parts of SEO is content. Search engines are focused on giving searchers the most relevant results. Thus, they "sift" through the different sites to get the best results. Your content should not only be relevant but authentic. Using other people's content will only get you penalized. Therefore, focus on fresh relevant content and post on a regular basis.

2. Make Sure Your Content has Proof Terms
Search engines like Google are determined to provide the best experience for searchers. Therefore, they constantly improve their algorithms for best semantic search. Hence, proof terms. These are terms related to the keywords. For instance, searching a movie title could bring back results with different character names or soundtracks.

3. Make Use of Social Media
To provide the best results, search engines can also analyze your social media presence to determine how much engagement your content gets. Therefore, it is important to promote the content you write and post.

4. Optimize Your Site for Mobile Devices
More and more people are using mobile devices like tablets and smartphones to access the internet. You don't want to lose all this traffic by not having a mobile-optimized website. Search engines will also look at this when giving back results.

5. Improve on Speed and Navigation
Research shows that 27% of people aged between 18 and 34 years will bounce (leave) if a site loads for more than a second. As you work to keep this 27%, it is also important to improve navigation between the different pages on your site. This is in an attempt to reduce user frustration and bounce rate.

Final Word
Quality content still matters when it comes to SEO. However, as important as regular posting is important, the quality is what matters most. Also, do not just focus on keywords but also on proof terms as some of the searchers will not search for the exact keyword or phrase. They will search for terms associated with the keyword.

Social media is also an important aspect of SEO and your site needs to be easily accessible through mobile devices. Last but not least, time is money and speed really does matter. Invest in your site to make it as responsive as possible while maintaining easy navigation.

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Having a regularly updated blog is essential and a highly effective marketing channel for your business... but how do you know what to write about?

Use these 10 ideas for creating laser-focused content and a never-ending source of writing ideas for your blog:

1 - Quora

If you're new to Quora, create an account and then select topics related to your area of interest.

You'll receive a daily digest of the latest questions and answers on your selected topics, or simply search the site for questions related to your market.

You can use Quora in this way to find out exactly what your target market is wanting to find out about. You can then create blog content to fit.

For example, you might like to:

-- Leave an answer on Quora, and then expand that answer into a full blog post.

-- Create the blog post, and then post an answer to the question on Quora, linking back to your blog. However, to link back to your own site successfully and avoid running into problems with your Quora account, you need to provide a full answer to the question, but then suggest people read the post for more in-depth information. It's also a good idea to answer other questions without linking back, to ensure there is a good balance. Even this latter approach can generate traffic via the information you provide in your profile.

2 - LinkedIn Groups

LinkedIn is a great place to network and connect with other business owners and professionals.

If you sell business-to-business, this gives you an ideal opportunity to discover the interests, questions and challenges of your potential customers, and keep close tabs on your marketplace.

By joining relevant LinkedIn Groups, you can:

-- Get inspiration for new content based on the discussions taking place.

-- Share your new content in order to help other members of that group. However, check the rules of the group in question, and ensure that you're providing value and interacting, rather than purely linking back each time you post.

3 - Forums

There are forums for practically every topic. To find one related to your niche, use Google to search for "forums" together with your niche keyword, for example, "recipe forums".

Similar to LinkedIn Groups and Quora above, you can use forums to find out what information people are looking for, as well as problems they are looking for solutions to.

You can then craft content accordingly that's highly targeted to meet these needs.

4 - Keyword Research

Do some keyword research to discover what information people are looking for online that relates to your niche.

The easiest way is to use Google's keyword tool within its advertising program, AdWords. You can use the tool even if you don't actually purchase any advertising with them.

By repurposing the content you create for your blog on a regular basis, you would potentially get even more of the available traffic and be more prominent in front of your marketplace.

There are paid keyword research services available too such as Wordtracker that allow for more detailed research and additional keyword information.

5 - Ask Your List

If you want to know the type of information your market is looking for, try simply asking your list and/or your social media followers.

For example, use a tool like SurveyMonkey to quiz your list or social audience about what they want to know about your topic.

You could generate a more regular source of blog content ideas by setting up the question on your thank you page after someone subscribes to your ezine, or as a regular autoresponder email.

Create content based on the type of questions that come in. If one person asks, there's a good chance that others are wondering as well.

It can also help to credit the person who asked the question, with their permission. This can encourage other people to send in their questions, and also shows you want to be responsive to your community.

6 - FAQs

By paying attention to the type of questions that come in through your customer support channels, you can have a continuous source of blog content ideas.

Write blog posts that answer the more frequent questions that you get in. Then each time the question comes in in future, you can refer them to the blog post. You could also add a link to the blog post to a customer support knowledge base.

7 - Twitter

Run a search on Twitter using hashtags related to your niche, eg. #yourtopic

You can use this in different ways as follows:

-- Look for questions people are asking on the topic.

-- Click through to posts and other content, and look for comments from people that inspire new ideas for blog content.

-- Look for conversations on Twitter related to the topic. What are people asking? What information are they looking for that a blog post could cover?

8 - Other Blogs In Your Niche

Look for related blogs in your niche, via social media platforms as well as Google.

As mentioned above, look for questions posed in the comments, or areas of confusion or difficulty that you could help clarify with a post.

Also pay attention to which posts are generating the most interest. This gives you an insight into hot topics that you can create your own unique content on as well.

9 - Businesses In Your Niche On Social Media

Check the conversations on social media around similar businesses in your niche, for example on their Twitter accounts and Facebook Pages.

Again this gives you clear insight into what people in your market are looking for, and even gaps of information available online that you could help fill with your own content.

10 - Conferences, Trade Shows, etc.

Nothing beats meeting people in person and discovering where the gaps in their knowledge are and what they are looking for information about.

As well as speaking with people directly, listen in to surrounding conversations, and be aware of their reactions to speaker presentations. For example, there may be areas of confusion or a general lack of understanding that you could create content to address.

To Conclude

So that's 10 easy ways to generate laser-targeted ideas for content you can then create for your blog and elsewhere. Put them into action and build traffic by attracting your target market to your blog.

Liked this article? If you want to start using an integrated content marketing and social media strategy for your own business, but don't know where to start, grab my "Be Everywhere" Online Marketing Blueprint, available FREE for a limited time via (PS. The fact you're reading this shows it's working!)

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