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Sales Lead Generation Tips: How to Build Your Own Hyper-Responsive Prospect List with Article Marketing
By Dan Janal

Article marketing is the best sales lead generation technique on the Web today. Unfortunately, many marketers writing articles on the Web fall short in their sales lead generation efforts. They simply can’t get people to visit their websites.

This is a critical fallacy that will render your article marketing campaign worthless. You must get people to visit your website and join your mailing list. If you don’t, you are wasting your time, money and energy.

Sure, it is great to write articles displaying you as the expert in your field. And, yes, it is nice to post articles that help the world in general. But if your goal is to use article marketing as a sales lead generation technique that builds your email list, you might be falling short if your articles don’t have a call to action that grabs readers by the throat and pulls them to your website.

How do you do this?

You must have an irresistible offer so people will come to your website and identify themselves. Once you capture your prospects’ names and email addresses, you will be able to create a sales-winning relationship. If you don’t do this critical step, you’ll never have another chance to sell to these people.

Here are four irresistible products or services to help prospects make the critical decision to visit your website and give you their email addresses:

• Special reports. Don’t confuse special repots with newsletters. These are 3-5 page reports on a special topic. They should include your own insights that prove you are the expert.

• Quizzes. People love to take quizzes. Create quizzes that have 10 yes or no answers. Design questions so people will see their pain. This sets you up as the expert who has products and services that can help them. Here’s a great site that features a quiz. http://kisstheorygoodbye.com/quiz/quiz.php. Take the quiz and then see how Bob Prosen leads you into learning about his book.

• Free 15-minute consulting sessions. When offering free consulting services, be careful of tire kickers who want free advice and won’t ever buy.

Here are three easy steps to conducting consulting sessions properly:

1. Get the person to clearly state the problem.
2. Show how your background can help the person. However, don’t give away your best thinking at this point. Think of this as a get-to-know-you session, not a high level exchange of ideas.
3. Ask for the order to get them to buy your books or consulting services.

• Offer free chapters in your book or free sneak previews to your information products including software, DVDs, CDs and MP3s. This tactic will overcome your prospects’ fears of the unknown. People will get hooked and buy your products.

The most important part of writing articles is getting people to visit web site. If you offer these tactics, you will build your list and get more names for your sales funnel.

Internationally recognized online publicity expert and Founder of PR LEADS, Dan Janal can help build your list in 6 months. For more free tips and information that will help you snag more leads than you ever thought possible, go to: http://www.articlemarketingexpert.com/articlenewsletter

Book Marketing Tips: How to Build Your Email List & Sell
More Books in 6 Months
By Dan Janal

Article marketing is the best book sales lead generation
technique on the Web today. Unfortunately, many authors
writing articles on the Web fall short in their book
marketing efforts. They simply can’t get people to visit
their websites to buy their books.

This is a critical fallacy that will render your article
marketing, book promotion and sales lead generation campaign
worthless. People normally don’t buy on the first meeting.
You must develop and nurture relationships. You must get
people to visit your website and join your mailing list. If
you don’t, you are wasting your time, money and energy.

Sure, it is great to write articles displaying you as the
expert in your field. And, yes, it is nice to post articles
that help the world in general. But if your goal is to use
article marketing to build your email list and sell more
books, you might be falling short if your articles don’t
have a call to action that grabs readers by the throat and
pulls them to your website.

So, how do you get people to come to your website, join your
emailing list and buy your books?

At the end of the article you get a bio box, which is your 4
line free ad that allows you to promote yourself, your books
and anything else you have to offer. In this bio box, you’re
allowed to put a link back to your own website, or your
Amazon.com book sales page. You must make it much easier for
your prospects to click on this link than to skip it.

To do this effectively, you must create a glittering
necklace of persuasion that seduces the eye, charms the
imagination, and dazzles the reader. I also suggest creating
an irresistible offer so people will come to your website
and identify themselves. Once you capture your prospects’
names and email addresses, you will be able to create a
sales-winning relationship that will boost your book sales
online. If you don’t do this critical step, you’ll never
have another chance to sell your books to these people.

Here are three irresistible offers to help prospects make
the critical decision to visit your website, give you their
email addresses and buy your books:

• Free Special reports. Don’t confuse this with newsletters.
These are 3-5 page reports on a special topic. Your special
reports should include your own insights that prove you are
the expert your prospects need and want.

• Quizzes. People love to take quizzes. Create quizzes that
have 10 yes or no answers. Design questions so people will
see their pain. This sets you up as the expert who has
products and services that can help them. Here’s a great
site that features a quiz.
http://kisstheorygoodbye.com/quiz/quiz.php. Take the quiz
and then see how Bob Prosen leads you into learning about
his book.

• Offer a free chapter or a free sneak preview of your book.
This tactic will overcome your prospects’ fears of the
unknown. People will get a good feel for your book, get
hooked and then buy it.

The most important part of writing articles is getting
people to visit web site to buy your books. If you offer
these tactics, you will build your list, get more names for
your sales funnel, and sell more books online in 6 months.

Internationally recognized Internet Publicity Pioneer and
Founder of PR LEADS, Dan Janal has helped thousands of
authors just like you build their email list and sell more
books with traditional and online media publicity. For more
free tips and information that will help you snag more leads
in 6 months than you ever thought possible, go to:
http://www.articlemarketingexperts.com/articlenewsletter

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